Present and Future of targeted Ad

華金勉強会 by AppBrew

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1. AKKEY / AKIO ITAYA λʔήςΟϯά޿ࠂͷݱঢ়ͱະདྷ ՚ۚษڧձ by AppBrew
2. IDFA, ADID
3. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B IDFA, ADID ɾ୺຤ݻ༗ͷ id ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍ ɾiOS, Android Ͱಉ༷ͷ΋ͷ͕ଘࡏ ↑ద౰ʹ࡞ͬͨ΍ͭ
4. γϛϡϨʔγϣϯ
5. IDFA, ADID App Store ޿ࠂΛΫϦοΫ A͞Μ
6. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ A͞Μ B͞Μ
7. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ ༑ୡ͔Βฉ͍ͯ A͞Μ B͞Μ C͞Μ
8. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞Μ B͞Μ C͞Μ ୭…ʁ ༑ୡ͔Βฉ͍ͯ
9. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA: BBBBB C͞ΜɹIDFA: CCCCC ୭…ʁ ༑ୡ͔Βฉ͍ͯ
10. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA: BBBBB C͞ΜɹIDFA: CCCCC IDFA: CCCCC ༑ୡ͔Βฉ͍ͯ
11. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA: BBBBB C͞ΜɹIDFA: CCCCC IDFA: CCCCC ༑ୡ͔Βฉ͍ͯ ίϯόʔδϣϯ཰ 0% 🥶
12. IDFA, ADID ͕औΕͳ͔ͬͨΒ
13. IDFA, ADID ͕औΕͳ͔ͬͨΒ App Store ޿ࠂΛΫϦοΫ A͞Μ
14. ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ A͞Μ B͞Μ IDFA, ADID ͕औΕͳ͔ͬͨΒ
15. ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ ༑ୡ͔Βฉ͍ͯ A͞Μ B͞Μ C͞Μ IDFA, ADID ͕औΕͳ͔ͬͨΒ
16. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞Μ B͞Μ C͞Μ ୭…ʁ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ
17. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA: CCCCC ୭…ʁ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ
18. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA: CCCCC IDFA: औಘෆՄ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ
19. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA: CCCCC IDFA: औಘෆՄ ༑ୡ͔Βฉ͍ͯ ίϯόʔδϣϯ཰ 0% 🤬 IDFA, ADID ͕औΕͳ͔ͬͨΒ
20. ՚ۚษڧձ ։࠵ऀืूதʂ CM
21. ͳͥඇެ։ʹʁ
22. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ৼΓฦΓ ɾ୺຤ݻ༗ͷ id ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍ ɾiOS, Android Ͱಉ༷ͷ΋ͷ͕ଘࡏ ↑ద౰ʹ࡞ͬͨ΍ͭ
23. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ
24. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp
25. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍
26. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
27. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ேʹΦεεϝίʔώʔ ϖοτຊ঺հಈըͷϨίϝϯυ ڭҭνϟϯωϧΛϨίϝϯυ
28. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ೣ͕ࣂ͑ͳ͍ਓ༻ͷάοζ ேʹ Kindle ϓογϡ௨஌ ݪ॓ͷΧϑΣίʔώʔ ேʹΦεεϝίʔώʔ ϖοτຊ঺հಈըͷϨίϝϯυ ڭҭνϟϯωϧΛϨίϝϯυ
29. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
30. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ͋͘·Ͱ΋ਪଌ
31. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ͋͘·Ͱ΋ਪଌ
32. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ ͋͘·Ͱ΋ਪଌ
33. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ ͋͘·Ͱ΋ਪଌ ͜ͷΑ͏ͳ৘ใ͕ IDFA, ADID ͱηοτͰചΒΕΔ͜ͱ΋
34. ݱࡏ
35. ݱࡏ SKAdNetwork ATT Allow Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ
36. App Tracking Transparency If an app asks to track your activity https://support.apple.com/en-us/HT212025 τϥοΩϯάΛڐՄͯ͠΋Β͏ ڐ୚཰50%΋͔ͳΓ೉͍͠
37. ݱࡏ SKAdNetwork ATT Allow Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ
38. SKAdNetwork IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ https://demand-services.microad.jp/blog/06-idfa-vs-skad
39. SKAdNetwork IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ https://demand-services.microad.jp/blog/06-idfa-vs-skad ίϯόʔδϣϯ཰ͳͲ ඞཁ࠷௿ݶͷ৘ใ͔͠औಘͰ͖ͳ͍
40. ࣾ֎ٕज़ษڧձ ओ࠵͠·͢ʂ CM
41. λʔήςΟϯάͷະདྷ
42. λʔήςΟϯάͷະདྷ Reality App
43. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com
44. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com
45. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com
46. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com
47. App Clips
48. App Clips https://developer.apple.com/documentation/app_clips Ϣʔβ࡞੒ɾΦϯϘʔσΟϯάΛશεΩοϓ ࠷୹ͰϢʔβʹମݧΛಧ͚Δ
49. App Clips https://developer.apple.com/documentation/app_clips mini App ͔Β full App ʹσʔλҠߦՄೳ
 ະϩάΠϯ࣌ͷϢʔβ৘ใ΋ʂ
50. ·ͱΊ ɾIDFA, ADID ͸λʔήςΟϯάʹར༻Ͱ͖Δ ɾ޿ࠂؔ࿈ͷํ਑స׵͕ٻΊΒΕ͍ͯΔ ɾReality ͱͷ͔͚߹Θͤ΋બ୒ࢶͷҰͭ ɾػցֶशपΓͰࠓޙಈ͖͕͋Δ͔΋ʁ
51. Thank you !!