Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Present and Future of targeted Ad

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Akio Itaya Akio Itaya
February 24, 2023
Business
180
1

Present and Future of targeted Ad

華金勉強会 by AppBrew

Avatar for Akio Itaya

Akio Itaya

February 24, 2023

More Decks by Akio Itaya

See All by Akio Itaya
How to stabilize UI tests using XCTest
Avatar for Akio Itaya akkeylab
0
160
Bringing Spatial Web to E-Commerce
Avatar for Akio Itaya akkeylab
0
66
Learn CPU architecture with Assembly
Avatar for Akio Itaya akkeylab
1
2k
Porting a visionOS App to Android XR
Avatar for Akio Itaya akkeylab
0
1.1k
How to handle 3D content on Android XR
Avatar for Akio Itaya akkeylab
0
210
Create a website using Spatial Web
Avatar for Akio Itaya akkeylab
0
390
How to build visionOS apps using Windows
Avatar for Akio Itaya akkeylab
0
200
How to build visionOS apps using Persona
Avatar for Akio Itaya akkeylab
1
450
Summary - Introducing enterprise APls for visionOS
Avatar for Akio Itaya akkeylab
0
550

Other Decks in Business

See All in Business
Value Book
Avatar for 株式会社クラダシ kuradashi
1
2k
採用ピッチデック
Avatar for M&A Cloud macloud
4
86k
経営学とエンジニアリング、その共通点と活用法 / Commonalities Between Management Science and Engineering, and How to Leverage Them
Avatar for nrs nrslib
2
1.1k
Crisp Code inc.｜わたしたちの事例 / 実績 - Works
Avatar for So Kotani / Crisp Code inc. CEO so_kotani
0
1.9k
カンパニーデック 2026.04.13
Avatar for toggle hd toggletest
0
6.9k
LEVELING UP OR LEVELING DOWN? THE IMPACT OF GENERATIVE AI ON STUDENT PERFORMANCE IN BUSINESS SCHOOLS
Avatar for Innovation Copilots icopilots
PRO
0
230
【新卒・若手必見！】「会議で成果を出すための3つの実践ワザ」を公開！
Avatar for COPILOT Inc. copilot
PRO
0
140
ドクターベネフィットG紹介資料‗エムスリー / Introduction of e-Book Unit Doctor Benefit Group of M3inc
Avatar for m3 m3
0
180
2025年度ICT職専門研修（海外派遣研修）報告書 No.1
Avatar for 東京都デジタル人材確保・育成 tokyo_metropolitan_gov_digital_hr
0
460
【会社説明資料】FUNDINNO_2025
Avatar for FUNDINNO recruiter1
0
180
神州電気/ 求職者向け会社紹介
Avatar for 求職者向け会社紹介資料 mnaka
0
150
（41枚）目標管理の全スキル 目標の立て方・課題の設定の仕方・計画の立て方・仕組みの作り方・進捗管理のやり方等すべてを解説
Avatar for 横山信弘／絶対達成スライド館 nyattx
PRO
2
1.6k

Featured

See All Featured
Navigating the moral maze — ethical principles for Al-driven product design
Avatar for Skipper Chong Warson skipperchong
2
330
The SEO identity crisis: Don't let AI make you average
Avatar for Varn varn
0
440
Bioeconomy Workshop: Dr. Julius Ecuru, Opportunities for a Bioeconomy in West Africa
Avatar for AKADEMIYA2063 akademiya2063
PRO
1
89
Abbi's Birthday
Avatar for Violet Bock coloredviolet
2
6.5k
Scaling GitHub
Avatar for Zach Holman holman
464
140k
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
34
9.3k
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
Avatar for Helen Beal helenjbeal
1
160
GraphQLの誤解/rethinking-graphql
Avatar for sonatard sonatard
75
12k
Stop Working from a Prison Cell
Avatar for Chris Michel hatefulcrawdad
274
21k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
54k
What the history of the web can teach us about the future of AI
Avatar for Ines Montani inesmontani
PRO
1
510
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.4k

Transcript

  1. AKKEY / AKIO ITAYA λʔήςΟϯά޿ࠂͷݱঢ়ͱະདྷ ՚ۚษڧձ by AppBrew

  2. IDFA, ADID

  3. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B IDFA, ADID ɾ୺຤ݻ༗ͷ id ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍ ɾiOS, Android

    Ͱಉ༷ͷ΋ͷ͕ଘࡏ ↑ద౰ʹ࡞ͬͨ΍ͭ

  4. γϛϡϨʔγϣϯ

  5. IDFA, ADID App Store ޿ࠂΛΫϦοΫ A͞Μ

  6. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ A͞Μ B͞Μ

  7. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ ༑ୡ͔Βฉ͍ͯ A͞Μ B͞Μ C͞Μ

  8. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞Μ B͞Μ C͞Μ

    ୭…ʁ ༑ୡ͔Βฉ͍ͯ

  9. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:

    BBBBB C͞ΜɹIDFA: CCCCC ୭…ʁ ༑ୡ͔Βฉ͍ͯ

  10. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:

    BBBBB C͞ΜɹIDFA: CCCCC IDFA: CCCCC ༑ୡ͔Βฉ͍ͯ

  11. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:

    BBBBB C͞ΜɹIDFA: CCCCC IDFA: CCCCC ༑ୡ͔Βฉ͍ͯ ίϯόʔδϣϯ཰ 0% 🥶

  12. IDFA, ADID ͕औΕͳ͔ͬͨΒ

  13. IDFA, ADID ͕औΕͳ͔ͬͨΒ App Store ޿ࠂΛΫϦοΫ A͞Μ

  14. ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ A͞Μ B͞Μ IDFA, ADID ͕औΕͳ͔ͬͨΒ

  15. ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ ༑ୡ͔Βฉ͍ͯ A͞Μ B͞Μ C͞Μ IDFA, ADID

    ͕औΕͳ͔ͬͨΒ

  16. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞Μ B͞Μ C͞Μ ୭…ʁ ༑ୡ͔Βฉ͍ͯ

    IDFA, ADID ͕औΕͳ͔ͬͨΒ

  17. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:

    CCCCC ୭…ʁ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ

  18. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:

    CCCCC IDFA: औಘෆՄ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ

  19. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:

    CCCCC IDFA: औಘෆՄ ༑ୡ͔Βฉ͍ͯ ίϯόʔδϣϯ཰ 0% 🤬 IDFA, ADID ͕औΕͳ͔ͬͨΒ

  20. ՚ۚษڧձ ։࠵ऀืूதʂ CM

  21. ͳͥඇެ։ʹʁ

  22. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ৼΓฦΓ ɾ୺຤ݻ༗ͷ id ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍ ɾiOS, Android Ͱಉ༷ͷ΋ͷ͕ଘࡏ

    ↑ద౰ʹ࡞ͬͨ΍ͭ

  23. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ

  24. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp

  25. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍

  26. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠

  27. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ேʹΦεεϝίʔώʔ ϖοτຊ঺հಈըͷϨίϝϯυ ڭҭνϟϯωϧΛϨίϝϯυ

  28. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ೣ͕ࣂ͑ͳ͍ਓ༻ͷάοζ ேʹ Kindle ϓογϡ௨஌ ݪ॓ͷΧϑΣίʔώʔ ேʹΦεεϝίʔώʔ ϖοτຊ঺հಈըͷϨίϝϯυ ڭҭνϟϯωϧΛϨίϝϯυ

  29. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠

  30. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ͋͘·Ͱ΋ਪଌ

  31. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ͋͘·Ͱ΋ਪଌ

  32. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ ͋͘·Ͱ΋ਪଌ

  33. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ ͋͘·Ͱ΋ਪଌ ͜ͷΑ͏ͳ৘ใ͕ IDFA,

    ADID ͱηοτͰചΒΕΔ͜ͱ΋

  34. ݱࡏ

  35. ݱࡏ SKAdNetwork ATT Allow Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ

  36. App Tracking Transparency If an app asks to track your

    activity https://support.apple.com/en-us/HT212025 τϥοΩϯάΛڐՄͯ͠΋Β͏ ڐ୚཰50%΋͔ͳΓ೉͍͠

  37. ݱࡏ SKAdNetwork ATT Allow Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ

  38. SKAdNetwork IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ https://demand-services.microad.jp/blog/06-idfa-vs-skad

  39. SKAdNetwork IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ https://demand-services.microad.jp/blog/06-idfa-vs-skad ίϯόʔδϣϯ཰ͳͲ ඞཁ࠷௿ݶͷ৘ใ͔͠औಘͰ͖ͳ͍

  40. ࣾ֎ٕज़ษڧձ ओ࠵͠·͢ʂ CM

  41. λʔήςΟϯάͷະདྷ

  42. λʔήςΟϯάͷະདྷ Reality App

  43. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com

  44. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com

  45. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com

  46. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com

  47. App Clips

  48. App Clips https://developer.apple.com/documentation/app_clips Ϣʔβ࡞੒ɾΦϯϘʔσΟϯάΛશεΩοϓ ࠷୹ͰϢʔβʹମݧΛಧ͚Δ

  49. App Clips https://developer.apple.com/documentation/app_clips mini App ͔Β full App ʹσʔλҠߦՄೳ
 ະϩάΠϯ࣌ͷϢʔβ৘ใ΋ʂ

  50. ·ͱΊ ɾIDFA, ADID ͸λʔήςΟϯάʹར༻Ͱ͖Δ ɾ޿ࠂؔ࿈ͷํ਑స׵͕ٻΊΒΕ͍ͯΔ ɾReality ͱͷ͔͚߹Θͤ΋બ୒ࢶͷҰͭ ɾػցֶशपΓͰࠓޙಈ͖͕͋Δ͔΋ʁ

  51. Thank you !!