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Present and Future of targeted Ad

Akio Itaya
February 24, 2023

Present and Future of targeted Ad

華金勉強会 by AppBrew

Akio Itaya

February 24, 2023
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  1. AKKEY / AKIO ITAYA
    λʔήςΟϯά޿ࠂͷݱঢ়ͱະདྷ
    ՚ۚษڧձ by AppBrew

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  2. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    IDFA, ADID
    ɾ୺຤ݻ༗ͷ id
    ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍
    ɾiOS, Android Ͱಉ༷ͷ΋ͷ͕ଘࡏ
    ↑ద౰ʹ࡞ͬͨ΍ͭ

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  3. γϛϡϨʔγϣϯ

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  4. IDFA, ADID
    App Store
    ޿ࠂΛΫϦοΫ
    A͞Μ

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  5. IDFA, ADID
    ޿ࠂΛΫϦοΫ App Store
    ޿ࠂΛΫϦοΫ
    A͞Μ
    B͞Μ

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  6. IDFA, ADID
    ޿ࠂΛΫϦοΫ App Store
    ޿ࠂΛΫϦοΫ
    ༑ୡ͔Βฉ͍ͯ
    A͞Μ
    B͞Μ
    C͞Μ

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  7. IDFA, ADID
    ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞Μ
    B͞Μ
    C͞Μ
    ୭…ʁ
    ༑ୡ͔Βฉ͍ͯ

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  8. IDFA, ADID
    ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: AAAAA
    B͞ΜɹIDFA: BBBBB
    C͞ΜɹIDFA: CCCCC
    ୭…ʁ
    ༑ୡ͔Βฉ͍ͯ

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  9. IDFA, ADID
    ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: AAAAA
    B͞ΜɹIDFA: BBBBB
    C͞ΜɹIDFA: CCCCC
    IDFA: CCCCC
    ༑ୡ͔Βฉ͍ͯ

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  10. IDFA, ADID
    ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: AAAAA
    B͞ΜɹIDFA: BBBBB
    C͞ΜɹIDFA: CCCCC
    IDFA: CCCCC
    ༑ୡ͔Βฉ͍ͯ
    ίϯόʔδϣϯ཰ 0% 🥶

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  11. IDFA, ADID ͕औΕͳ͔ͬͨΒ

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  12. IDFA, ADID ͕औΕͳ͔ͬͨΒ
    App Store
    ޿ࠂΛΫϦοΫ
    A͞Μ

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  13. ޿ࠂΛΫϦοΫ App Store
    ޿ࠂΛΫϦοΫ
    A͞Μ
    B͞Μ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ

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  14. ޿ࠂΛΫϦοΫ App Store
    ޿ࠂΛΫϦοΫ
    ༑ୡ͔Βฉ͍ͯ
    A͞Μ
    B͞Μ
    C͞Μ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ

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  15. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞Μ
    B͞Μ
    C͞Μ
    ୭…ʁ
    ༑ୡ͔Βฉ͍ͯ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ

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  16. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: ඇެ։
    B͞ΜɹIDFA: ඇެ։
    C͞ΜɹIDFA: CCCCC
    ୭…ʁ
    ༑ୡ͔Βฉ͍ͯ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ

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  17. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: ඇެ։
    B͞ΜɹIDFA: ඇެ։
    C͞ΜɹIDFA: CCCCC
    IDFA: औಘෆՄ
    ༑ୡ͔Βฉ͍ͯ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ

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  18. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: ඇެ։
    B͞ΜɹIDFA: ඇެ։
    C͞ΜɹIDFA: CCCCC
    IDFA: औಘෆՄ
    ༑ୡ͔Βฉ͍ͯ
    ίϯόʔδϣϯ཰ 0% 🤬
    IDFA, ADID ͕औΕͳ͔ͬͨΒ

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  19. ՚ۚษڧձ ։࠵ऀืूதʂ
    CM

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  20. ͳͥඇެ։ʹʁ

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  21. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ৼΓฦΓ
    ɾ୺຤ݻ༗ͷ id
    ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍
    ɾiOS, Android Ͱಉ༷ͷ΋ͷ͕ଘࡏ
    ↑ద౰ʹ࡞ͬͨ΍ͭ

    View full-size slide

  22. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ

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  23. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp

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  24. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍

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  25. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠

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  26. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ேʹΦεεϝίʔώʔ
    ϖοτຊ঺հಈըͷϨίϝϯυ
    ڭҭνϟϯωϧΛϨίϝϯυ

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  27. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ೣ͕ࣂ͑ͳ͍ਓ༻ͷάοζ
    ேʹ Kindle ϓογϡ௨஌
    ݪ॓ͷΧϑΣίʔώʔ
    ேʹΦεεϝίʔώʔ
    ϖοτຊ঺հಈըͷϨίϝϯυ
    ڭҭνϟϯωϧΛϨίϝϯυ

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  28. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠

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  29. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ
    ͋͘·Ͱ΋ਪଌ

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  30. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ
    ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ
    ͋͘·Ͱ΋ਪଌ

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  31. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ
    ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ
    ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ
    ͋͘·Ͱ΋ਪଌ

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  32. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ
    ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ
    ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ
    ͋͘·Ͱ΋ਪଌ
    ͜ͷΑ͏ͳ৘ใ͕ IDFA, ADID ͱηοτͰചΒΕΔ͜ͱ΋

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  33. ݱࡏ
    SKAdNetwork ATT Allow
    Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ

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  34. App Tracking Transparency
    If an app asks to track your activity
    https://support.apple.com/en-us/HT212025
    τϥοΩϯάΛڐՄͯ͠΋Β͏
    ڐ୚཰50%΋͔ͳΓ೉͍͠

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  35. ݱࡏ
    SKAdNetwork ATT Allow
    Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ

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  36. SKAdNetwork
    IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ
    https://demand-services.microad.jp/blog/06-idfa-vs-skad

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  37. SKAdNetwork
    IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ
    https://demand-services.microad.jp/blog/06-idfa-vs-skad
    ίϯόʔδϣϯ཰ͳͲ
    ඞཁ࠷௿ݶͷ৘ใ͔͠औಘͰ͖ͳ͍

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  38. ࣾ֎ٕज़ษڧձ ओ࠵͠·͢ʂ
    CM

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  39. λʔήςΟϯάͷະདྷ

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  40. λʔήςΟϯάͷະདྷ
    Reality App

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  41. λʔήςΟϯάͷະདྷ
    https://appstoreconnect.apple.com

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  42. λʔήςΟϯάͷະདྷ
    https://appstoreconnect.apple.com

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  43. λʔήςΟϯάͷະདྷ
    https://appstoreconnect.apple.com

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  44. λʔήςΟϯάͷະདྷ
    https://appstoreconnect.apple.com

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  45. App Clips
    https://developer.apple.com/documentation/app_clips
    Ϣʔβ࡞੒ɾΦϯϘʔσΟϯάΛશεΩοϓ
    ࠷୹ͰϢʔβʹମݧΛಧ͚Δ

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  46. App Clips
    https://developer.apple.com/documentation/app_clips
    mini App ͔Β full App ʹσʔλҠߦՄೳ

    ະϩάΠϯ࣌ͷϢʔβ৘ใ΋ʂ

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  47. ·ͱΊ
    ɾIDFA, ADID ͸λʔήςΟϯάʹར༻Ͱ͖Δ

    ɾ޿ࠂؔ࿈ͷํ਑స׵͕ٻΊΒΕ͍ͯΔ

    ɾReality ͱͷ͔͚߹Θͤ΋બ୒ࢶͷҰͭ

    ɾػցֶशपΓͰࠓޙಈ͖͕͋Δ͔΋ʁ

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  48. Thank you !!

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