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Present and Future of targeted Ad
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Akio Itaya
February 24, 2023
Business
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150
Present and Future of targeted Ad
華金勉強会 by AppBrew
Akio Itaya
February 24, 2023
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Transcript
AKKEY / AKIO ITAYA λʔήςΟϯάࠂͷݱঢ়ͱະདྷ ՚ۚษڧձ by AppBrew
IDFA, ADID
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B IDFA, ADID ɾݻ༗ͷ id ɾid ࣗମʹݸਓใͳͲҰؚ·Εͳ͍ ɾiOS, Android
Ͱಉ༷ͷͷ͕ଘࡏ ↑దʹ࡞ͬͨͭ
γϛϡϨʔγϣϯ
IDFA, ADID App Store ࠂΛΫϦοΫ A͞Μ
IDFA, ADID ࠂΛΫϦοΫ App Store ࠂΛΫϦοΫ A͞Μ B͞Μ
IDFA, ADID ࠂΛΫϦοΫ App Store ࠂΛΫϦοΫ ༑ୡ͔Βฉ͍ͯ A͞Μ B͞Μ C͞Μ
IDFA, ADID ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ࠂΛΫϦοΫ A͞Μ B͞Μ C͞Μ
୭…ʁ ༑ୡ͔Βฉ͍ͯ
IDFA, ADID ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:
BBBBB C͞ΜɹIDFA: CCCCC ୭…ʁ ༑ୡ͔Βฉ͍ͯ
IDFA, ADID ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:
BBBBB C͞ΜɹIDFA: CCCCC IDFA: CCCCC ༑ୡ͔Βฉ͍ͯ
IDFA, ADID ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:
BBBBB C͞ΜɹIDFA: CCCCC IDFA: CCCCC ༑ୡ͔Βฉ͍ͯ ίϯόʔδϣϯ 0% 🥶
IDFA, ADID ͕औΕͳ͔ͬͨΒ
IDFA, ADID ͕औΕͳ͔ͬͨΒ App Store ࠂΛΫϦοΫ A͞Μ
ࠂΛΫϦοΫ App Store ࠂΛΫϦοΫ A͞Μ B͞Μ IDFA, ADID ͕औΕͳ͔ͬͨΒ
ࠂΛΫϦοΫ App Store ࠂΛΫϦοΫ ༑ୡ͔Βฉ͍ͯ A͞Μ B͞Μ C͞Μ IDFA, ADID
͕औΕͳ͔ͬͨΒ
ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ࠂΛΫϦοΫ A͞Μ B͞Μ C͞Μ ୭…ʁ ༑ୡ͔Βฉ͍ͯ
IDFA, ADID ͕औΕͳ͔ͬͨΒ
ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:
CCCCC ୭…ʁ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ
ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:
CCCCC IDFA: औಘෆՄ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ
ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:
CCCCC IDFA: औಘෆՄ ༑ୡ͔Βฉ͍ͯ ίϯόʔδϣϯ 0% 🤬 IDFA, ADID ͕औΕͳ͔ͬͨΒ
՚ۚษڧձ ։࠵ऀืूதʂ CM
ͳͥඇެ։ʹʁ
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ৼΓฦΓ ɾݻ༗ͷ id ɾid ࣗମʹݸਓใͳͲҰؚ·Εͳ͍ ɾiOS, Android Ͱಉ༷ͷͷ͕ଘࡏ
↑దʹ࡞ͬͨͭ
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ
Kindle Unlimited ʹՃೖத ࢉυϦϧΛ࠷ۙߪೖͨ͠
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ
Kindle Unlimited ʹՃೖத ࢉυϦϧΛ࠷ۙߪೖͨ͠ ேʹΦεεϝίʔώʔ ϖοτຊհಈըͷϨίϝϯυ ڭҭνϟϯωϧΛϨίϝϯυ
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ
Kindle Unlimited ʹՃೖத ࢉυϦϧΛ࠷ۙߪೖͨ͠ ೣ͕ࣂ͑ͳ͍ਓ༻ͷάοζ ேʹ Kindle ϓογϡ௨ ݪ॓ͷΧϑΣίʔώʔ ேʹΦεεϝίʔώʔ ϖοτຊհಈըͷϨίϝϯυ ڭҭνϟϯωϧΛϨίϝϯυ
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ
Kindle Unlimited ʹՃೖத ࢉυϦϧΛ࠷ۙߪೖͨ͠
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ
Kindle Unlimited ʹՃೖத ࢉυϦϧΛ࠷ۙߪೖͨ͠ ɾಈ͕ࣂ͑ͳ͍ିʹॅΜͰΔ ͋͘·Ͱਪଌ
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ
Kindle Unlimited ʹՃೖத ࢉυϦϧΛ࠷ۙߪೖͨ͠ ɾಈ͕ࣂ͑ͳ͍ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ͋͘·Ͱਪଌ
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ
Kindle Unlimited ʹՃೖத ࢉυϦϧΛ࠷ۙߪೖͨ͠ ɾಈ͕ࣂ͑ͳ͍ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ ͋͘·Ͱਪଌ
📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑దʹ࡞ͬͨͭ ͳͥඇެ։ʹʁ ɾಈ͕ࣂ͑ͳ͍ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ ͋͘·Ͱਪଌ ͜ͷΑ͏ͳใ͕ IDFA,
ADID ͱηοτͰചΒΕΔ͜ͱ
ݱࡏ
ݱࡏ SKAdNetwork ATT Allow Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ
App Tracking Transparency If an app asks to track your
activity https://support.apple.com/en-us/HT212025 τϥοΩϯάΛڐՄͯ͠Β͏ ڐ50%͔ͳΓ͍͠
ݱࡏ SKAdNetwork ATT Allow Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ
SKAdNetwork IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ https://demand-services.microad.jp/blog/06-idfa-vs-skad
SKAdNetwork IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ https://demand-services.microad.jp/blog/06-idfa-vs-skad ίϯόʔδϣϯͳͲ ඞཁ࠷ݶͷใ͔͠औಘͰ͖ͳ͍
ࣾ֎ٕज़ษڧձ ओ࠵͠·͢ʂ CM
λʔήςΟϯάͷະདྷ
λʔήςΟϯάͷະདྷ Reality App
λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com
λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com
λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com
λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com
App Clips
App Clips https://developer.apple.com/documentation/app_clips Ϣʔβ࡞ɾΦϯϘʔσΟϯάΛશεΩοϓ ࠷ͰϢʔβʹମݧΛಧ͚Δ
App Clips https://developer.apple.com/documentation/app_clips mini App ͔Β full App ʹσʔλҠߦՄೳ ະϩάΠϯ࣌ͷϢʔβใʂ
·ͱΊ ɾIDFA, ADID λʔήςΟϯάʹར༻Ͱ͖Δ ɾࠂؔ࿈ͷํస͕ٻΊΒΕ͍ͯΔ ɾReality ͱͷ͔͚߹ΘͤબࢶͷҰͭ ɾػցֶशपΓͰࠓޙಈ͖͕͋Δ͔ʁ
Thank you !!