Present and Future of targeted Ad

華金勉強会 by AppBrew

Transcript

1. AKKEY / AKIO ITAYA
   λʔήςΟϯά޿ࠂͷݱঢ়ͱະདྷ
   ՚ۚษڧձ by AppBrew
   

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2. IDFA, ADID
   

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3. 📱
   4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
   IDFA, ADID
   ɾ୺຤ݻ༗ͷ id
   ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍
   ɾiOS, Android Ͱಉ༷ͷ΋ͷ͕ଘࡏ
   ↑ద౰ʹ࡞ͬͨ΍ͭ
   

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4. γϛϡϨʔγϣϯ
   

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5. IDFA, ADID
   App Store
   ޿ࠂΛΫϦοΫ
   A͞Μ
   

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6. IDFA, ADID
   ޿ࠂΛΫϦοΫ App Store
   ޿ࠂΛΫϦοΫ
   A͞Μ
   B͞Μ
   

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7. IDFA, ADID
   ޿ࠂΛΫϦοΫ App Store
   ޿ࠂΛΫϦοΫ
   ༑ୡ͔Βฉ͍ͯ
   A͞Μ
   B͞Μ
   C͞Μ
   

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8. IDFA, ADID
   ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
   ޿ࠂΛΫϦοΫ
   A͞Μ
   B͞Μ
   C͞Μ
   ୭…ʁ
   ༑ୡ͔Βฉ͍ͯ
   

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9. IDFA, ADID
   ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
   ޿ࠂΛΫϦοΫ
   A͞ΜɹIDFA: AAAAA
   B͞ΜɹIDFA: BBBBB
   C͞ΜɹIDFA: CCCCC
   ୭…ʁ
   ༑ୡ͔Βฉ͍ͯ
   

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10. IDFA, ADID
    ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: AAAAA
    B͞ΜɹIDFA: BBBBB
    C͞ΜɹIDFA: CCCCC
    IDFA: CCCCC
    ༑ୡ͔Βฉ͍ͯ
    

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11. IDFA, ADID
    ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: AAAAA
    B͞ΜɹIDFA: BBBBB
    C͞ΜɹIDFA: CCCCC
    IDFA: CCCCC
    ༑ୡ͔Βฉ͍ͯ
    ίϯόʔδϣϯ཰ 0% 🥶
    

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12. IDFA, ADID ͕औΕͳ͔ͬͨΒ
    

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13. IDFA, ADID ͕औΕͳ͔ͬͨΒ
    App Store
    ޿ࠂΛΫϦοΫ
    A͞Μ
    

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14. ޿ࠂΛΫϦοΫ App Store
    ޿ࠂΛΫϦοΫ
    A͞Μ
    B͞Μ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ
    

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15. ޿ࠂΛΫϦοΫ App Store
    ޿ࠂΛΫϦοΫ
    ༑ୡ͔Βฉ͍ͯ
    A͞Μ
    B͞Μ
    C͞Μ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ
    

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16. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞Μ
    B͞Μ
    C͞Μ
    ୭…ʁ
    ༑ୡ͔Βฉ͍ͯ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ
    

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17. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: ඇެ։
    B͞ΜɹIDFA: ඇެ։
    C͞ΜɹIDFA: CCCCC
    ୭…ʁ
    ༑ୡ͔Βฉ͍ͯ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ
    

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18. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: ඇެ։
    B͞ΜɹIDFA: ඇެ։
    C͞ΜɹIDFA: CCCCC
    IDFA: औಘෆՄ
    ༑ୡ͔Βฉ͍ͯ
    IDFA, ADID ͕औΕͳ͔ͬͨΒ
    

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19. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ
    ޿ࠂΛΫϦοΫ
    A͞ΜɹIDFA: ඇެ։
    B͞ΜɹIDFA: ඇެ։
    C͞ΜɹIDFA: CCCCC
    IDFA: औಘෆՄ
    ༑ୡ͔Βฉ͍ͯ
    ίϯόʔδϣϯ཰ 0% 🤬
    IDFA, ADID ͕औΕͳ͔ͬͨΒ
    

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20. ՚ۚษڧձ ։࠵ऀืूதʂ
    CM
    

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21. ͳͥඇެ։ʹʁ
    

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22. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ৼΓฦΓ
    ɾ୺຤ݻ༗ͷ id
    ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍
    ɾiOS, Android Ͱಉ༷ͷ΋ͷ͕ଘࡏ
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    

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23. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    

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24. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    

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25. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    

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26. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    

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27. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ேʹΦεεϝίʔώʔ
    ϖοτຊ঺հಈըͷϨίϝϯυ
    ڭҭνϟϯωϧΛϨίϝϯυ
    

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28. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ೣ͕ࣂ͑ͳ͍ਓ༻ͷάοζ
    ேʹ Kindle ϓογϡ௨஌
    ݪ॓ͷΧϑΣίʔώʔ
    ேʹΦεεϝίʔώʔ
    ϖοτຊ঺հಈըͷϨίϝϯυ
    ڭҭνϟϯωϧΛϨίϝϯυ
    

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29. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    

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30. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ
    ͋͘·Ͱ΋ਪଌ
    

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31. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ
    ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ
    ͋͘·Ͱ΋ਪଌ
    

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32. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    YouTube Amazon.jp
    ೣͷಈը͕޷͖
    ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ
    ே̒࣌͝Ζͷࢹௌ͕ଟ͍
    ίʔώʔΛఆظߪೖͯ͠Δ
    Kindle Unlimited ʹՃೖத
    ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠
    ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ
    ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ
    ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ
    ͋͘·Ͱ΋ਪଌ
    

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33. 📱
    4B15A3BA-9B86-6784-11F4-ECC9061F0D1B
    ↑ద౰ʹ࡞ͬͨ΍ͭ
    ͳͥඇެ։ʹʁ
    ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ
    ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ
    ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ
    ͋͘·Ͱ΋ਪଌ
    ͜ͷΑ͏ͳ৘ใ͕ IDFA, ADID ͱηοτͰചΒΕΔ͜ͱ΋
    

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34. ݱࡏ
    

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35. ݱࡏ
    SKAdNetwork ATT Allow
    Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ
    

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36. App Tracking Transparency
    If an app asks to track your activity
    https://support.apple.com/en-us/HT212025
    τϥοΩϯάΛڐՄͯ͠΋Β͏
    ڐ୚཰50%΋͔ͳΓ೉͍͠
    

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37. ݱࡏ
    SKAdNetwork ATT Allow
    Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ
    

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38. SKAdNetwork
    IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ
    https://demand-services.microad.jp/blog/06-idfa-vs-skad
    

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39. SKAdNetwork
    IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ
    https://demand-services.microad.jp/blog/06-idfa-vs-skad
    ίϯόʔδϣϯ཰ͳͲ
    ඞཁ࠷௿ݶͷ৘ใ͔͠औಘͰ͖ͳ͍
    

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40. ࣾ֎ٕज़ษڧձ ओ࠵͠·͢ʂ
    CM
    

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41. λʔήςΟϯάͷະདྷ
    

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42. λʔήςΟϯάͷະདྷ
    Reality App
    

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43. λʔήςΟϯάͷະདྷ
    https://appstoreconnect.apple.com
    

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44. λʔήςΟϯάͷະདྷ
    https://appstoreconnect.apple.com
    

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45. λʔήςΟϯάͷະདྷ
    https://appstoreconnect.apple.com
    

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46. λʔήςΟϯάͷະདྷ
    https://appstoreconnect.apple.com
    

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47. App Clips
    

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48. App Clips
    https://developer.apple.com/documentation/app_clips
    Ϣʔβ࡞੒ɾΦϯϘʔσΟϯάΛશεΩοϓ
    ࠷୹ͰϢʔβʹମݧΛಧ͚Δ
    

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49. App Clips
    https://developer.apple.com/documentation/app_clips
    mini App ͔Β full App ʹσʔλҠߦՄೳ

    ະϩάΠϯ࣌ͷϢʔβ৘ใ΋ʂ
    

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50. ·ͱΊ
    ɾIDFA, ADID ͸λʔήςΟϯάʹར༻Ͱ͖Δ
    
    ɾ޿ࠂؔ࿈ͷํ਑స׵͕ٻΊΒΕ͍ͯΔ
    
    ɾReality ͱͷ͔͚߹Θͤ΋બ୒ࢶͷҰͭ
    
    ɾػցֶशपΓͰࠓޙಈ͖͕͋Δ͔΋ʁ
    

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51. Thank you !!
    

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