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Present and Future of targeted Ad

Avatar for Akio Itaya Akio Itaya
February 24, 2023
Business
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Present and Future of targeted Ad

華金勉強会 by AppBrew
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Akio Itaya

February 24, 2023
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Transcript

  1. AKKEY / AKIO ITAYA λʔήςΟϯά޿ࠂͷݱঢ়ͱະདྷ ՚ۚษڧձ by AppBrew

  2. IDFA, ADID

  3. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B IDFA, ADID ɾ୺຤ݻ༗ͷ id ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍ ɾiOS, Android

    Ͱಉ༷ͷ΋ͷ͕ଘࡏ ↑ద౰ʹ࡞ͬͨ΍ͭ

  4. γϛϡϨʔγϣϯ

  5. IDFA, ADID App Store ޿ࠂΛΫϦοΫ A͞Μ

  6. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ A͞Μ B͞Μ

  7. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ ༑ୡ͔Βฉ͍ͯ A͞Μ B͞Μ C͞Μ

  8. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞Μ B͞Μ C͞Μ

    ୭…ʁ ༑ୡ͔Βฉ͍ͯ

  9. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:

    BBBBB C͞ΜɹIDFA: CCCCC ୭…ʁ ༑ୡ͔Βฉ͍ͯ

  10. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:

    BBBBB C͞ΜɹIDFA: CCCCC IDFA: CCCCC ༑ୡ͔Βฉ͍ͯ

  11. IDFA, ADID ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: AAAAA B͞ΜɹIDFA:

    BBBBB C͞ΜɹIDFA: CCCCC IDFA: CCCCC ༑ୡ͔Βฉ͍ͯ ίϯόʔδϣϯ཰ 0% 🥶

  12. IDFA, ADID ͕औΕͳ͔ͬͨΒ

  13. IDFA, ADID ͕औΕͳ͔ͬͨΒ App Store ޿ࠂΛΫϦοΫ A͞Μ

  14. ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ A͞Μ B͞Μ IDFA, ADID ͕औΕͳ͔ͬͨΒ

  15. ޿ࠂΛΫϦοΫ App Store ޿ࠂΛΫϦοΫ ༑ୡ͔Βฉ͍ͯ A͞Μ B͞Μ C͞Μ IDFA, ADID

    ͕औΕͳ͔ͬͨΒ

  16. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞Μ B͞Μ C͞Μ ୭…ʁ ༑ୡ͔Βฉ͍ͯ

    IDFA, ADID ͕औΕͳ͔ͬͨΒ

  17. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:

    CCCCC ୭…ʁ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ

  18. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:

    CCCCC IDFA: औಘෆՄ ༑ୡ͔Βฉ͍ͯ IDFA, ADID ͕औΕͳ͔ͬͨΒ

  19. ޿ࠂΛΫϦοΫ App Store ΞϓϦΛىಈ ޿ࠂΛΫϦοΫ A͞ΜɹIDFA: ඇެ։ B͞ΜɹIDFA: ඇެ։ C͞ΜɹIDFA:

    CCCCC IDFA: औಘෆՄ ༑ୡ͔Βฉ͍ͯ ίϯόʔδϣϯ཰ 0% 🤬 IDFA, ADID ͕औΕͳ͔ͬͨΒ

  20. ՚ۚษڧձ ։࠵ऀืूதʂ CM

  21. ͳͥඇެ։ʹʁ

  22. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ৼΓฦΓ ɾ୺຤ݻ༗ͷ id ɾid ࣗମʹݸਓ৘ใͳͲ͸Ұ੾ؚ·Εͳ͍ ɾiOS, Android Ͱಉ༷ͷ΋ͷ͕ଘࡏ

    ↑ద౰ʹ࡞ͬͨ΍ͭ

  23. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ

  24. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp

  25. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍

  26. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠

  27. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ேʹΦεεϝίʔώʔ ϖοτຊ঺հಈըͷϨίϝϯυ ڭҭνϟϯωϧΛϨίϝϯυ

  28. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ೣ͕ࣂ͑ͳ͍ਓ༻ͷάοζ ேʹ Kindle ϓογϡ௨஌ ݪ॓ͷΧϑΣίʔώʔ ேʹΦεεϝίʔώʔ ϖοτຊ঺հಈըͷϨίϝϯυ ڭҭνϟϯωϧΛϨίϝϯυ

  29. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠

  30. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ͋͘·Ͱ΋ਪଌ

  31. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ͋͘·Ͱ΋ਪଌ

  32. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ YouTube Amazon.jp ೣͷಈը͕޷͖ ೣΧϑΣݪ॓ళެࣜΛϑΥϩʔ ே̒࣌͝Ζͷࢹௌ͕ଟ͍ ίʔώʔΛఆظߪೖͯ͠Δ

    Kindle Unlimited ʹՃೖத ࢉ਺υϦϧΛ࠷ۙߪೖͨ͠ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ ͋͘·Ͱ΋ਪଌ

  33. 📱 4B15A3BA-9B86-6784-11F4-ECC9061F0D1B ↑ద౰ʹ࡞ͬͨ΍ͭ ͳͥඇެ։ʹʁ ɾಈ෺͕ࣂ͑ͳ͍௞ିʹॅΜͰΔ ɾग़͕ࣾ࣌ؒૣ͘ɺேʹίʔώʔΛҿΉश׳͕͋Δ ɾ͝Ոఉʹখֶߍʹ௨͏͓ࢠ͞Μ͕͍Δ ͋͘·Ͱ΋ਪଌ ͜ͷΑ͏ͳ৘ใ͕ IDFA,

    ADID ͱηοτͰചΒΕΔ͜ͱ΋

  34. ݱࡏ

  35. ݱࡏ SKAdNetwork ATT Allow Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ

  36. App Tracking Transparency If an app asks to track your

    activity https://support.apple.com/en-us/HT212025 τϥοΩϯάΛڐՄͯ͠΋Β͏ ڐ୚཰50%΋͔ͳΓ೉͍͠

  37. ݱࡏ SKAdNetwork ATT Allow Apple ެࣜϑϨʔϜϫʔΫ ڐՄͯ͠ͱ͓ئ͍͢Δ

  38. SKAdNetwork IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ https://demand-services.microad.jp/blog/06-idfa-vs-skad

  39. SKAdNetwork IDFAͱSKAdNetworkͷҧ͍Λపఈղઆʂ https://demand-services.microad.jp/blog/06-idfa-vs-skad ίϯόʔδϣϯ཰ͳͲ ඞཁ࠷௿ݶͷ৘ใ͔͠औಘͰ͖ͳ͍

  40. ࣾ֎ٕज़ษڧձ ओ࠵͠·͢ʂ CM

  41. λʔήςΟϯάͷະདྷ

  42. λʔήςΟϯάͷະདྷ Reality App

  43. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com

  44. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com

  45. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com

  46. λʔήςΟϯάͷະདྷ https://appstoreconnect.apple.com

  47. App Clips

  48. App Clips https://developer.apple.com/documentation/app_clips Ϣʔβ࡞੒ɾΦϯϘʔσΟϯάΛશεΩοϓ ࠷୹ͰϢʔβʹମݧΛಧ͚Δ

  49. App Clips https://developer.apple.com/documentation/app_clips mini App ͔Β full App ʹσʔλҠߦՄೳ
 ະϩάΠϯ࣌ͷϢʔβ৘ใ΋ʂ

  50. ·ͱΊ ɾIDFA, ADID ͸λʔήςΟϯάʹར༻Ͱ͖Δ ɾ޿ࠂؔ࿈ͷํ਑స׵͕ٻΊΒΕ͍ͯΔ ɾReality ͱͷ͔͚߹Θͤ΋બ୒ࢶͷҰͭ ɾػցֶशपΓͰࠓޙಈ͖͕͋Δ͔΋ʁ

  51. Thank you !!