23andME - A study of public opinion on social media

GeNA lab presentation on 23andME

Transcript

1. #23andMe A study of public opinion on social media GeNa Lab, September 29th 2015 Alberto Lusoli
3. 3 Alberto Lusoli Oct. Oct. 2008 Apr. 2006 Nov. 2007 Market Oct. Dec. 2014 Canada Nov. 2013 FDA ban Apr. 2012 PBS Feb. . 2015 UK Agreement Source: Google Trends
5. FREEEDOM INFORMATION OWNERSHIP PERSONALIZED HEALTHCARE KNOWLEDGE DISINTERMEDIATION CONSUMERS’ HEALTH SCIENTIFIC VALIDITY SAFETY COMPLIANCE
6. Objective Explore the discourses about 23andMe, and how this debate about personalized genomics can influence the development of the technology.
7. Unmediated discourse Values shaping technology Agenda setting
8. RQ1 What is the sentiment of tweets about 23andMe? RQ2 Which frames mediate the relationship between the artifact and the relevant social groups? RQ3 What are the topological features of the tweets network?
9. 9 Alberto Lusoli research design Unit of analysis The single tweets Data source 2.027 tweets containing the term “23andMe” collected during a 1-week period (Jan.2014) through the Twitter Search API Research type Exploratory and idiographic
10. 10 Alberto Lusoli research design DATA COLLECTION (NCAPTURE+NODExl) DATA CODING (POSITIVE/NEGATIVE) FRAME IDENTIFICATION NETWORK REPRESENTATION
11. 11 Alberto Lusoli results SENTIMENT ANALYSIS
12. 12 Alberto Lusoli results Technological Determinism (emotional hyperbole) Genetic Reductionism Ancestry Libertarianism Paternalism (FDA) Scientific Validity Genomic Literacy DESCRIPTIVE FRAMES
13. 13 Alberto Lusoli results DESCRIPTIVE NETWORK ANALYSIS
14. QUESTIONS. Background literature: Full list available at: bit.ly/Lit_23andMe Photo Credits: All pictures used in this presentation are protected by Creative Common License. THANKS,