Critique to participatory culture

Transcript

1. Participatory culture CMNS 353
2. Sticky - Viral - Spreadable
3. Jenkin’s Spreadable Audiences play an active role in “spreading” content rather than serving as passive carriers of viral media: their choices, investments, agendas, and actions determine what gets valued.
4. Fuchs’ critique The concept of participation is limited to the realm of consumption. We, as users, do not have a voice in determining the choices of Facebook, Google Youtube. We are free to play with them, but not free to change their rules. Participation is much more than this: is affects the entire system. Jose Van Dijck, Week 2
5. Be my SMM
6. You are leaving the country for 1 week. You will not be able to update your social media profile. But, you now have a social media manger that will take care of your online identity and update 1, and only 1, social media profile.. Instruct this person on what to do, and how, with your online profile. Now help your new SMM providing him/her a set of guidelines. Pick a social media, describe the activity, the rules, the time of the day, the estimated time required and the numbers of times you want the activity to be repeated. Then, calculate the total required time (for compensation). Activity How When (time) Est.time Times per day Tweet Good morning Find an inspirational image or a quote 8am 15 mins. 1 Selfie Find an original background. Use filters. From 8am to 11pm 5 mins 3 Retwet interesting stuff Do not retweet right wing media. Or, not without a comment From 8am to 12pm 7 mins 5 TOTAL TIME: 65 mins
7. Audience labour Audiences, wittingly or not, create economic value for commercial interests through generating the content around which attention gets collected and commodified and through the valuable information they shed, which can be sold to the highest bidder www.tvshowtime.com
8. Audience labour Smythe’s model assumes that watching television is essentially unskilled labor. Yet engaging with media texts in a social context — especially in its more complex and dispersed forms — constitutes skilled labor. Fans and other active audiences develop an expertise in the content and a mastery of distribution technologies which increase their stakes in these media properties.
9. Audience labour Indeed, companies are often profiting from this audience labor, but it’s crucial not to paint this wholly as exploitation, denying the many ways audience members benefit from their willing participation in such arrangements.
10. It’s exploitative labour (Fuchs) It’s labour but not exploitative (Jenkins) It is not labour at all (Feenberg)
11. Like the sidewalk social networking sites form a public space on which all sorts of interactions take place. And just as the activity on the sidewalk creates business opportunities for the owners of stores along the way, so does the Internet create opportunities for the owners of the sites on which individuals meet and converse As in the mall the commodification that takes place on these sites concerns access to audience attention, not ownership and sale of the conversations and their by- products such as photographs and videos.
12. QUESTIONS? Office Hour: Monday, 4.30 – 5.20 Room 8661 OR 8666 Let’s connect: - Twitter.com/albertolusoli - Linkedin: ca.linkedin.com/in/albertolusoli - Email: alusoli@sfu.ca Share your thoughts using #cmns353 Photo Credits: All pictures used in this presentation are protected by Creative Common License. THANK YOU!