Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Ethnography in Desing

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Alberto Lusoli Alberto Lusoli
February 18, 2016
Design
0
190

Ethnography in Desing

Avatar for Alberto Lusoli

Alberto Lusoli

February 18, 2016
Tweet

More Decks by Alberto Lusoli

See All by Alberto Lusoli
AI and Creativity - Professional Responsibility and Technical Writing (CMPT 376W)
Avatar for Alberto Lusoli albertolusoli
0
170
Make Fail Repeat - Digital Democracies Institute - University of Korea symposium
Avatar for Alberto Lusoli albertolusoli
0
94
CMNS201 - Lab 8. Assignment 3
Avatar for Alberto Lusoli albertolusoli
0
83
Remote work and the redrawing of the US rural imaginary during the COVID-19 Pandemic
Avatar for Alberto Lusoli albertolusoli
0
520
CMNS201 - Lab 7. SPSS Multivariate Analysis
Avatar for Alberto Lusoli albertolusoli
0
210
CMNS201 - Lab 6. SPSS Bivariate Analysis, Crosstab
Avatar for Alberto Lusoli albertolusoli
0
370
CMNS201 - Lab 5. Charts in SPSS
Avatar for Alberto Lusoli albertolusoli
1
350
CMNS201 - Lab 4. SPSS Univariate Analysis
Avatar for Alberto Lusoli albertolusoli
0
290
CMNS201 - Lab 3. SPSS Variables recoding
Avatar for Alberto Lusoli albertolusoli
0
290

Other Decks in Design

See All in Design
文化のデザイン - Soft Impact of Design
Avatar for Atsushi Homma atsushihomma
0
140
“ことば”が苦手なデザイナーへの処方箋 「なんとなく」から「意図」へ、 デザインを動かす言葉の力
Avatar for MIXI DESIGN mixi_design
PRO
1
200
AIでデザインをつくる：基礎編
Avatar for 太田賢一 kenichiota0711
3
2.5k
デザイナーとエンジニアで 同じ山に登ろう
Avatar for moco moco1013
0
140
ドルちゃん
Avatar for ドルちゃん design_dolphins
0
550
2026年の勢い / Momentum for 2026
Avatar for bebe bebe
0
350
コムデマネージャーがプロダクトデザインに挑戦した。むずかしくて楽しかった。
Avatar for payatsun payatsusan213
0
200
新規AIプロダクトで、事前に知るべきだった3つの壁 〜医療AIを1年間作って、従来の開発が通用しなかった話〜 / Three Walls in Building AI Products
Avatar for Takuya Shikichi shikichee
2
3.3k
kintone Style Book
Avatar for kintone kintone
6
10k
Shaolin_Showdown
Avatar for Sol Metts solmetts
0
290
アイデアを加速させる！Firefly ボードで発想の幅を広げよう
Avatar for コネクリ connecre
1
310
見過ごさない誠実さ_アクティブバイスタンダーとIntegrityが支えるアジャイル文化 / integrity-and-active-bystander
Avatar for Aki spring_aki
1
290

Featured

See All Featured
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
117
110k
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
330
40k
The SEO identity crisis: Don't let AI make you average
Avatar for Varn varn
0
290
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
55
9.5k
Balancing Empowerment & Direction
Avatar for Lara Hogan lara
5
890
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
91
590k
30 Presentation Tips
Avatar for Ian Lurie portentint
PRO
1
220
WENDY [Excerpt]
Avatar for Tessa Abrams tessaabrams
9
36k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
47
7.9k
The Organizational Zoo: Understanding Human Behavior Agility Through Metaphoric Constructive Conversations (based on the works of Arthur Shelley, Ph.D)
Avatar for Dr. Kim W Petersen kimpetersen
PRO
0
240
Building Applications with DynamoDB
Avatar for Matt Wood mza
96
6.9k
Building Adaptive Systems
Avatar for Chris Keathley keathley
44
2.9k

Transcript

  1. None
  2. None
  3. None

  4. Designers, Users and other dichotomies

  5. None

  6. What was the mistake in the Zambia project?

  7. Not only there are many problems. But for every solution

    there are many problems

  8. What is Ethnography?

  9. [ethnography] places researchers in the midst of whatever it is

    they study. From this vantage, researchers can examine various phenomena as perceived by participants and represent these observations as accounts.

  10. [the researcher] must abandons the idea of absolute objectivity or

    scientific neutrality and attempts to merge him/herself within the culture being studied

  11. Access the field Become invisible Watch, listen, learn Analyze data

    Disengage

  12. Group projects!

  13. QUESTIONS? Let’s connect: - Twitter.com/albertolusoli - Linkedin: ca.linkedin.com/in/albertolusoli Share your

    thoughts using #cmns354 Photo Credits: All pictures used in this presentation are protected by Creative Common License. THANK YOU!