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Ethnography in Desing

Avatar for Alberto Lusoli Alberto Lusoli
February 18, 2016
Design
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Ethnography in Desing

Avatar for Alberto Lusoli

Alberto Lusoli

February 18, 2016
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Transcript

  1. None
  2. None
  3. None

  4. Designers, Users and other dichotomies

  5. None

  6. What was the mistake in the Zambia project?

  7. Not only there are many problems. But for every solution

    there are many problems

  8. What is Ethnography?

  9. [ethnography] places researchers in the midst of whatever it is

    they study. From this vantage, researchers can examine various phenomena as perceived by participants and represent these observations as accounts.

  10. [the researcher] must abandons the idea of absolute objectivity or

    scientific neutrality and attempts to merge him/herself within the culture being studied

  11. Access the field Become invisible Watch, listen, learn Analyze data

    Disengage

  12. Group projects!

  13. QUESTIONS? Let’s connect: - Twitter.com/albertolusoli - Linkedin: ca.linkedin.com/in/albertolusoli Share your

    thoughts using #cmns354 Photo Credits: All pictures used in this presentation are protected by Creative Common License. THANK YOU!