Ethnography in Desing

Transcript

4. Designers, Users and other dichotomies
6. What was the mistake in the Zambia project?
7. Not only there are many problems. But for every solution there are many problems
8. What is Ethnography?
9. [ethnography] places researchers in the midst of whatever it is they study. From this vantage, researchers can examine various phenomena as perceived by participants and represent these observations as accounts.
10. [the researcher] must abandons the idea of absolute objectivity or scientific neutrality and attempts to merge him/herself within the culture being studied
11. Access the field Become invisible Watch, listen, learn Analyze data Disengage
12. Group projects!
13. QUESTIONS? Let’s connect: - Twitter.com/albertolusoli - Linkedin: ca.linkedin.com/in/albertolusoli Share your thoughts using #cmns354 Photo Credits: All pictures used in this presentation are protected by Creative Common License. THANK YOU!