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Crafting Visual Stories with Data

Amit Kapoor
December 06, 2018

Crafting Visual Stories with Data

Visual data stories can enable us to move from analysis to synthesis, from numbers to visuals, and from an argument to a story. In this talk I talk about the purpose of data visualisation, the principles of storytelling and how we can combine the two together to craft visual stories with data.

Amit Kapoor

December 06, 2018

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  1. Crafting Visual Stories with Data Amit Kapoor amitkaps.com

  2. War Stories & Killer Charts

  3. analysis numbers argument

  4. Humans are pattern-seeking story-telling animals.

  5. analysis Synthesis numbers Visuals argument Story

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  7. Visualisation Storytelling Visual Data Stories

  8. Visualisation Storytelling Visual Data Stories

  9. What is visualisation?

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  11. How many ways can you visualise this data table?

  12. Visualisation is the transformation of the symbolic into geometric. McCormick

    et al.
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  18. Learning to See

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  20. Visualisation is the use of computer- generated, interactive, visual representations

    of abstract data to amplify cognition. Card, Mackinlay, & Shneiderman
  21. How do we use visualisation to amplify cognition?

  22. Visualization gives you answers to questions you didn't know you

    had. Ben Schneiderman
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  25. Who & What: Distribution1 1 Capabilities Premium

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  27. How Many: Comparison2 2 Working Capital Profiler

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  29. Where: Maps3 3 Wind Map

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  31. When: Timeline4 4 New York Times

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  33. How: Relationship5 5 Amit Kapoor

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  35. Why: Deduction & Prediction6 6 Mike Bostock

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  37. What is the role of visualisation in the analytics process?

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  39. Refine: Data Validation7 7 Trifacta

  40. Explore: Freight Movement8 8 Amit Kapoor

  41. Model: Model Interpretation9 9 Fast Forward Labs

  42. Insight: Actionable Data 10 10 Data Vis at Uber

  43. Vis amplifies cognition Vis answers question Vis accelerates analytics

  44. Visualisation Storytelling Visual Data Stories

  45. The universe is made of stories, not of atoms. —

    Muriel Rukeyser
  46. What is storytelling?

  47. Rhetoric Logos — Ethos — Pathos

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  50. narrative | ˈ nærətiv noun: Any account of connected events,

    presented in a sequence of written words or spoken words or (moving) pictures.
  51. Events that happen in time Linear Order

  52. Named people who have to face decisions Personal Decision

  53. A disruption of a state of equilibrium Change in Context

  54. A foregrounding of human experience Elevation - Human Emotion

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  60. One human life, closely observed, is everyone’s life. In the

    particular is the universal. — Roger Ebert
  61. Story Mindset In listening to stories we tend to suspend

    disbelief in order to be entertained, whereas in evaluating statistics we generally have an opposite inclination to suspend belief in order not to be beguiled. John Allen Paulos
  62. Stories are emotional Stories are memorable Stories are impactful

  63. Visualisation Storytelling Visual Data Stories

  64. Think Stories, Not Charts

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  70. How can we craft visual- data-stories?

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  73. 80% perspiration, 10% great idea, 10% output. — Simon Rogers

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  77. We’re bad at the why questions, which are often much

    more interesting. — Amanda Cox
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  79. Bad Aesthetics

  80. Good Aesthetics

  81. Above all else, do no harm — Tufte

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  85. Overview first, then zoom & filter, details on demand —

    Ben Schniederman
  86. Types of Transitions

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  88. Meaningful Annotation

  89. Powerful Narration

  90. There's always room for a story that can transport people

    to another place. — J.K. Rowling
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  92. More Linear, More Storylike

  93. Guide the audience

  94. All stories are indeed structures, but all the best stories

    are brittle structures. — Tadhg Kelly
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  96. Navigation

  97. Staging & Animation

  98. Ensure the interactivity has Affordance. To afford means "to give

    a clue" — Dan Norman
  99. Visualisation Storytelling Visual Data Stories

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  102. Data is just a clue to the end truth —

    Josh Smith
  103. See the world through a data lens

  104. Aesthetics is deeply associated with emotions and feelings — Giorgio

  105. Create beautiful aesthetics

  106. The data is just part of the story. — Jonathan

  107. Tell stories that connect

  108. Art | Craft | Science

  109. Closing the Gap

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  111. @amitkaps amitkaps.com