Canva for Nonprofits

how to build great nonprofit
marketing materials

In this tutorial, we'll show you how you can use Canva, apply for Canva Pro for
Nonprofits, and start creating professional graphics for your social media campaigns and
marketing materials—all for free!

Transcript

1. how to build great nonprofit marketing materials canva for nonprofits: In this tutorial, we'll show you how you can use Canva, apply for Canva Pro for Nonprofits, and start creating professional graphics for your social media campaigns and marketing materials—all for free! c a n v a f o r n o n p r o f i t s
2. what is canva & what are its features? Canva is a user-friendly design tool beloved by nonprofits and small businesses for its simple interface and extensive library of built-in templates. With Canva, you can create professional graphics without any design experience or software download required. Some of Canva's most popular features include: A library of built-in templates for common design needs like social media posts, flyers, and posters An extensive library of free stock photos A drag-and-drop interface that makes design easy and fun c a n v a f o r n o n p r o f i t s marketingmission.org
3. access to premium Canva Pro access to premium Canva Pro features - completely free! features - completely free! c a n v a f o r n o n p r o f i t s The Canva for Nonprofits program gives registered nonprofits, social impact, and public health organizations
4. time-saving features time-saving features Never pay for images. Videos and audio get their entire library. Look professional with set and forget brand colors, fonts, and logos. Turn one graphic into many with a one-click resize. Create transparent backgrounds so you can use your graphic anywhere. Choose the perfect size and quality for downloads - say goodbye to blurriness. c a n v a f o r n o n p r o f i t s marketingmission.org
5. canva setup checklist for nonprofits Apply for Canva Pro for Nonprofits 1. Create Canva accounts for your team members (if needed). 2. Set up Canva folders and create templates for easy access and quick editing. 3. Set Up Your Canva Brand Kit with assets such as logos, fonts, colors, etc. 4. Customize Your Brand Templates 5. New Canva Features You May Not Know 6. c a n v a f o r n o n p r o f i t s marketingmission.org
6. You'll need the following information for your application: Your organization's name and website address 1. Your organization’s mission statement or purpose 2. A contact person with their phone number, email address, and title. 3. Proof of your nonprofit status (e.g., 501(c)(tax-exempt) documentation). 4. apply for canva pro for nonprofits c a n v a f o r n o n p r o f i t s marketingmission.org You'll also need to write up answers to the following questions: How Canva Pro for Nonprofits will help your organization? 1. What projects do you plan to create with Canva Pro? 2. Which Canva features will be most beneficial to your team? 3. Once Canva approves your application, you'll be able to start using Canva Pro features!
7. working as a team in canva for nonprofits c a n v a f o r n o n p r o f i t s marketingmission.org Canva for Nonprofits provides a space for you and your team to come together and create. With a range of templates, design tools, and resources available, you can easily create beautiful designs that tell your nonprofit's story. And because Canva for Nonprofits is free to use, you can access all the features without worrying about budget restrictions.
8. working as a team in canva for nonprofits c a n v a f o r n o n p r o f i t s marketingmission.org First, create a Canva Pro account and apply for the Canva for Nonprofits program. 1. Once you've been approved, you can start adding team members by going to the "People" tab in your account settings. 2. From there, you can invite team members and assign them different levels of access: 3. Admin: Can edit branding, manage team members, and view analytics Designer: Can create and edit designs Viewer: Can view designs but not edit them How to Add a Team Member
9. Can non-designers work with canva? c a n v a f o r n o n p r o f i t s marketingmission.org With a library of built-in templates, it's easy for anyone to create great visuals without any design experience or software download required. Canva's drag-and-drop interface makes design easy and fun, so you can create something unique, even if you've never designed anything before. the answer is yes!!
10. Click on the "Brand Kit" tab in the Canva for Nonprofits interface 1. Click "Upload Brand Kit" 2. Select the image, color, or font file you want to upload 3. Follow the instructions on the screen to complete the process 4. Set Up Your Canva Brand Kit with assets (LOGOS, FONTS, COLORS, ETC). c a n v a f o r n o n p r o f i t s marketingmission.org Using Canva’s Brand Kit is a great way to ensure your designs are consistent and on-brand. To set up Canva Pro for Nonprofits' Brand Kit:
11. Click on the "Projects" tab in Canva for Nonprofits 1. Click on the "+" icon to create a new folder 2. Name your folder and click "Create Folder" 3. Set up Brand Folders within Canva to Stay Organized c a n v a f o r n o n p r o f i t s marketingmission.org To set up Canva Folders: Now you can easily move designs into their respective folders. This will help keep your Canva projects organized, so everyone on the team knows exactly where to find them.
12. Logos Brand Board Photos Headshots Videos Textures Set up Brand Folders within Canva to Stay Organized c a n v a f o r n o n p r o f i t s marketingmission.org We recommend having one branding folder with folders of the following:
13. Open the template in Canva 1. Click on any element to edit it or add new elements 2. Add images and videos 3. Save the template to your Canva Brand Template Library for easy access later. 4. CUSTOMIZE YOUR BRAND TEMPLATES c a n v a f o r n o n p r o f i t s marketingmission.org To customize your Canva template: Canva for Nonprofits has a library of customizable templates to help you create anything from social media graphics to flyers, brochures, and more.
14. new canva features you may not know Background Remover: With Canva's Background Remover, you can easily remove the background from any image in seconds. This is a great way to create transparent images for social media posts or logos quickly. Magic Resize Tool: Canva’s Magic Resize tool helps you quickly resize your designs without losing quality. With just one click, you can resize any Canva design to fit different platforms and sizes. Canva Animator: Canva Animator is a great way to create eye-catching animated content for your nonprofit. Whether you’re looking to add movement to a logo or make an entire video, Canva has the tools you need. Clickable Links: Canva now allows you to add clickable links to your Canva designs. This makes it easy for viewers to access your website or other resources directly from Canva visuals. These are just a few of the many features Canva has available for nonprofits. With Canva, you can easily create high-impact visuals that will help take your nonprofit’s marketing to the next level. Grids, Guidelines, and Posting: Canva also has a variety of grids, guidelines, and positioning tools to help you easily align and arrange elements in your Canva designs. This will help you create visuals that are visually pleasing and easy to read. Photo Editing in Canva: Canva also has some basic photo editing features. You can crop, rotate, and adjust the brightness and contrast of any Canva image with just a few clicks. QR Code: Canva now has a QR code generator, making it easy to create QR codes for your Canva designs. You can also customize the colors and backgrounds of the QR codes to match your branding or design. Print Shop: Canva’s Print Shop allows you to create physical prints of Canva designs easily. From business cards to postcards, Canva makes it easy to turn Canva visuals into tangible products. How to Save Projects as Templates in Canva: Canva’s Print Shop allows you to create physical prints of Canva designs easily. From business cards to postcards, Canva makes it easy to turn Canva visuals into tangible products. Text to Image: Canva now has a text-to-image feature, which allows you to create Canva visuals with just text quickly. This is a great tool for creating quotes and sayings on Canva visuals. c a n v a f o r n o n p r o f i t s marketingmission.org
15. c a n v a f o r n o n p r o f i t s marketingmission.org At Marketing Mission, we use Canva to create our clients' social media and email marketing content. how we use canva to create content for nonprofits canva helped us create: Marketing materials Social Media graphics Infographics Annual Reports we love canva's extensive library of stock photos making it easy to find the perfect image to complement your message.
16. Ready to get started in Canva? Download our Free Canva Templates for Nonprofit Organizations. You'll get access to 15 Canva templates for Instagram. c a n v a f o r n o n p r o f i t s marketingmission.org FREE CANVA TEMPLATES FOR NONPROFITS!
17. c a n v a f o r n o n p r o f i t s marketingmission.org You're now ready to start creating high-impact visuals for your nonprofit with Canva. I f y o u h a v e a n y q u e s t i o n s a b o u t C a n v a o r n e e d h e l p g e t t i n g s t a r t e d , o u r t e a m a t M a r k e t i n g M i s s i o n i s a l w a y s h e r e t o h e l p . S c h e d u l e a f r e e c o n s u l t a t i o n t o d a y , a n d l e t ' s c h a t a b o u t h o w w e c a n h e l p y o u a c h i e v e y o u r m a r k e t i n g g o a l s .