Best Digital Marketing Academy In Thrissur

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1. N NAME: AKHIL DATE:24-02-2026 COURSE: DIGITAL MARKETING Keyword research
2. WHAT IS KEYWORD REASERCH ? • DEFINITION: Keyword research is the process of finding and analyzing search terms that people enter into search engines like Google to rank websites and drive organic traffic.
3. TYPES OF KEYWORDS PRIMARY KEYWORD SECONDARY KEYWORD LSI ( Latent Semantic Keyword) SHORT TAIL KEYWORD LONG TAIL KEYWORD BRANDED KEYWORD TRANSACTIONAL KEYWORD INFORMATIONAL KEYWORD COMMERCIAL KEYWORD
4. Why Keyword Research is Important ? • Helps improve SEO ranking • Drives targeted traffic • Understands customer intent • Improves content strategy • Increases conversions
5. 1.PRIMARY KEYWORD • It is main keyword ( eg: Digital Marketing Course)
6. 2: SECONDARY KEYWORD • It is a supporting keyword (eg: Digital marketing Agency)
7. 3.LSI ( Latent Semantic Indexing ) • It is a Related Keyword • It help google understand context • Eg( SEO training, social media marketing, google ads certification • These are not exact match but closely releated
8. 4.SHORT TAIL KEYWORD • It has 1-2 word broad ( high traffic, high compation ) • Eg : Marketing course , SEO training
9. 5.LONG TAIL KEYWORD • It has 3+ word specific phrases ( Lower competition, high converstion) • Eg Best Digital Marketing course in Chennai
10. 6.BRANDED KEYWORD • A branded keyword is a search term that includes a specific brand name along with a product or service. • Eg Nike running shoes , NIT Digital Marketing Program, Apple iphone 15
11. 7.TRANSCTIONAL KEYWORD • Transactional keywords are search terms used by people who are ready to buy, book, or take action • Eg Book SEO services, Buy Nike Running Shoes
12. 8. INFORMATIONAL KEYWORD • who want to learn or get information about a topic. • Eg What is Digital marketing? , How does SEO work ?
13. COMMERCIAL KEYWORD • Commercial keywords are search terms used by people who are researching products or services before buying. • Eg Best Digital Marketing in india , Top 10 Digital Institues