One of the main reasons why products, services and startups fail is ignoring the own customers.
Service increasingly becomes integral part and in some cases even main element of offerings. Deep understanding of customers enables to identify and optimize the crucial details to turn into significant improvements for business and customer.
This entertaining and insightful talk illustrates that by using real-life examples. It serves as introduction into a core apsect of customer-centricity: appreciation for good customer experiences.
#CustomerCentricity, #CustomerExperience, #CX, #ExperienceDesign, #ServiceDesign #learningCX