Brand "You"

Brand "You"

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Rob Bertholf

October 20, 2011
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Transcript

  1. 2.

    Overview • Intro • Brand Ingredients • Be an Expert

    • Online Reputation • Creating your Brand • Claiming the Web
  2. 6.

    Interactions + Feelings = Brands “A brand is a person’s

    gut feeling about a product, service or organization.” - Marty Neumeier
  3. 8.

    Personal Brands Personal Brands allow individuals to differentiate themselves by

    consistently articulating and leveraging their unique value proposition
  4. 9.

    Personal Brands Send a clear message what your brand is

    or someone else will do that for you.
  5. 12.

    Brand Discovery • Compensate your Passion – Key to success

    is to find your passion – Dedicate time to learning your passion – Can it be incorporated in your career? • What is your Niche?
  6. 13.

    What’s Your Niche • Could You Write A Blog About

    It? • Identify your niche: – Expertise, education, experience, & interests – Research others in your subject area – Not Too Narrow, Not Too Broad – Jump In
  7. 18.

    How to be the Expert • Keep Up To Date

    – Blogs & News • Google [Your Industry + Blogs] – Online Education • Lynda.com – Social Communities • TechHui.com – Conferences & Events • Meetup.com Pacific New Media
  8. 19.

    How to be the Expert • Share Your Wisdom –

    Blogs – Share in the Social Media • Squidoo.com • Answers.Yahoo.com • Submit videos to YouTube – Speaking Up – Volunteering/Consulting • Ether.com – Be a Mentor / Have a mentor
  9. 23.

    You Are Accountable • 8% of Companies have FIRED employees

    for misuse of social media. • Know your companies social media policy
  10. 24.

    Use Common Sense • Don't post inappropriate pictures or images

    • Don't complain about your job, supervisors, or co-workers in a public forum • Don't post inappropriate "statuses" • Be particular about your "friends" and associations • Check your privacy and security settings and know their rules
  11. 27.

    Your Online “Image” • How often do you tweet? –

    Too Much… not good – Too Little… no voice • Your Network Size is Visible – RSS Subscribers – LinkedIn Connections/Recommendations – Twitter Mentions – Facebook Friends
  12. 28.

    LinkedIn Best Practices • LinkedIn Connections – “Connect” with people

    you meet • Counter Facebook Requests with LinkedIn connection invites. • Volunteer (genuine) endorsements, some will be immediately reciprocated
  13. 30.

    Personal Branding Toolkit • Business Cards • Online Resume –

    Website/Social Network Profile/LinkedIn • Online Portfolio – FigDig.com or Carbonmade.com • Video Resume • Website • Email Address – Firstname.Lastname@Gmail.com
  14. 31.

    Brand Best Practices • Consider a Logo – 48HoursLogo.com •

    Have a Business Card – http://OvernightPrints.com • Personalized Domain – http://GoDaddy.com • Launch a Website – http://WordPress.com • Personalized Email – Google Apps
  15. 33.

    Claiming the Web • YourName.com • Facebook.com/YourName • LinkedIn.com/in/YourName •

    Twitter.com/YourName • YourName.WordPress.com • Google.com/profiles/YourName • YouTube.com/YourName • Foursquare.com/user/YourName • Flickr.com/people/YourName http://knowem.com/
  16. 34.