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Brand "You"

Brand "You"

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Rob Bertholf

October 20, 2011
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Transcript

  1. Brand “You”

  2. Overview • Intro • Brand Ingredients • Be an Expert

    • Online Reputation • Creating your Brand • Claiming the Web
  3. This is a Product

  4. This is a Logo

  5. This is a Brand

  6. Interactions + Feelings = Brands “A brand is a person’s

    gut feeling about a product, service or organization.” - Marty Neumeier
  7. People have Brands

  8. Personal Brands Personal Brands allow individuals to differentiate themselves by

    consistently articulating and leveraging their unique value proposition
  9. Personal Brands Send a clear message what your brand is

    or someone else will do that for you.
  10. What’s your brand?

  11. Discover your brand based on your passion and goals

  12. Brand Discovery • Compensate your Passion – Key to success

    is to find your passion – Dedicate time to learning your passion – Can it be incorporated in your career? • What is your Niche?
  13. What’s Your Niche • Could You Write A Blog About

    It? • Identify your niche: – Expertise, education, experience, & interests – Research others in your subject area – Not Too Narrow, Not Too Broad – Jump In
  14. Perception > Reality Perception is greater than reality

  15. Act As If…

  16. Make yourself the Expert

  17. Visibility Creates Opportunity

  18. How to be the Expert • Keep Up To Date

    – Blogs & News • Google [Your Industry + Blogs] – Online Education • Lynda.com – Social Communities • TechHui.com – Conferences & Events • Meetup.com Pacific New Media
  19. How to be the Expert • Share Your Wisdom –

    Blogs – Share in the Social Media • Squidoo.com • Answers.Yahoo.com • Submit videos to YouTube – Speaking Up – Volunteering/Consulting • Ether.com – Be a Mentor / Have a mentor
  20. Online Reputation • What Does The Web Say About You?

  21. Online Reputation • Monitoring Tools – http://www.google.com/alerts/ – http://www.trackur.com/ (PAID)

  22. Online Reputation • What Does The Social Web Say About

    You?
  23. You Are Accountable • 8% of Companies have FIRED employees

    for misuse of social media. • Know your companies social media policy
  24. Use Common Sense • Don't post inappropriate pictures or images

    • Don't complain about your job, supervisors, or co-workers in a public forum • Don't post inappropriate "statuses" • Be particular about your "friends" and associations • Check your privacy and security settings and know their rules
  25. Facebook Privacy • Account > Privacy Settings • http://www.facebook.com/help/?topic=privacyupdate

  26. Use Common Sense

  27. Your Online “Image” • How often do you tweet? –

    Too Much… not good – Too Little… no voice • Your Network Size is Visible – RSS Subscribers – LinkedIn Connections/Recommendations – Twitter Mentions – Facebook Friends
  28. LinkedIn Best Practices • LinkedIn Connections – “Connect” with people

    you meet • Counter Facebook Requests with LinkedIn connection invites. • Volunteer (genuine) endorsements, some will be immediately reciprocated
  29. Creating your brand

  30. Personal Branding Toolkit • Business Cards • Online Resume –

    Website/Social Network Profile/LinkedIn • Online Portfolio – FigDig.com or Carbonmade.com • Video Resume • Website • Email Address – Firstname.Lastname@Gmail.com
  31. Brand Best Practices • Consider a Logo – 48HoursLogo.com •

    Have a Business Card – http://OvernightPrints.com • Personalized Domain – http://GoDaddy.com • Launch a Website – http://WordPress.com • Personalized Email – Google Apps
  32. Claiming the Web How you can control your online brand

  33. Claiming the Web • YourName.com • Facebook.com/YourName • LinkedIn.com/in/YourName •

    Twitter.com/YourName • YourName.WordPress.com • Google.com/profiles/YourName • YouTube.com/YourName • Foursquare.com/user/YourName • Flickr.com/people/YourName http://knowem.com/
  34. None