Client Centric Web Design

As web designers we love to boast about our user centric approach to web design, but what about our clients? Most web designers resent clients, seeing them as a barrier to producing great websites. However, a website doesn't just need to meet users needs it also must meet the needs of your clients. Web design is not just about building websites. Its about providing a service to our clients. In this talk Paul looks at how to establish a collaborative relationship with your clients that produces websites far better than you could build in isolation.

Transcript

1. Paul Boag @boagworld
2. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
3. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
4. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ ...the years ate away at my soul. Clients were my bosses, and we were at the mercy of their whim. We had our share of the misguided, tyrannical and flat-out bonkers [clients].
5. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
6. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
7. I have this amazing new web design technique! Brilliant! What is it called? Um… well, it doesn't really have a name. Well that is never going to catch on. All good web techniques have a name. AJAX, web 2.0, progressive enhancement, responsive design. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
8. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
9. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service Sending clients away happy is a fundamental part of our job.
10. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service Sending clients away happy is a fundamental part of our job. The client must be involved The client is essential for creating a successful website.
11. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service Sending clients away happy is a fundamental part of our job. The client must be involved The client is essential for creating a successful website. It’s about the client, not the user User centric design exists only to serve client centric design.
12. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Business needs User needs Possible conflict?
13. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
14. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ five keys to successful client centric web design Mutual respect Good communication Education Collaboration Structured feedback
15. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ R.E.S.P.E.C.T
16. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ R.E.S.P.E.C.T Does that make sense for your business? From talking to users I think... From a marketing perspective we should...
17. Confident, not arrogant Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Expert by association Willing to challenge A relationship of peers Process and past projects Clearly defined roles
18. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ I never asked for that! Good Communication WhAT! That is news to me!
19. Good Communication Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Thanks for the update. Sounds like you have everything under control. Yeah great to talk to you too! We should go for a drink sometime.
20. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
21. Let me ask a question about your business objectives Ah ha! I get why you designed it that way now. Education, education, education
22. Let me ask a question about your business objectives Education, education, education Why bother? T ake time to review Stakeholder interviews
23. Education, education, education Thanks so much for explaining things I appreciate the update So do we produce a moodboard next? My thinking was... What! You want to implement my idea!
24. Never again
25. WHy are you being so difficult!
26. This is all going very well.
27. My daughter does not like this design I therefore judge it… unworthy Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
28. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
29. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify Changes
30. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify Changes So what do you thinK? Well I really don't like the green
31. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify Changes Do you agree that... YES, I guess you are right
32. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ How dare you critise my design you fu*!ker
33. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ BACK AWAY FROM MY CLIENTS!
34. TANGIBLE BENEFITS
35. KEYS TO SUCCESS
36. THREE PRINCIPLES
37. THANKS! Client Centric Web Design @boagworld boagworld.com/books/clientcentric/