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Client Centric Web Design

Paul Boag
May 22, 2012

Client Centric Web Design

As web designers we love to boast about our user centric approach to web design, but what about our clients? Most web designers resent clients, seeing them as a barrier to producing great websites. However, a website doesn't just need to meet users needs it also must meet the needs of your clients. Web design is not just about building websites. Its about providing a service to our clients. In this talk Paul looks at how to establish a collaborative relationship with your clients that produces websites far better than you could build in isolation.

Paul Boag

May 22, 2012
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  1. Paul Boag @boagworld

  2. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

  3. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

  4. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ ...the years ate away

    at my soul. Clients were my bosses, and we were at the mercy of their whim. We had our share of the misguided, tyrannical and flat-out bonkers [clients].
  5. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

  6. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

  7. I have this amazing new web design technique! Brilliant! What

    is it called? Um… well, it doesn't really have a name. Well that is never going to catch on. All good web techniques have a name. AJAX, web 2.0, progressive enhancement, responsive design. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
  8. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

  9. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service

    Sending clients away happy is a fundamental part of our job.
  10. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service

    Sending clients away happy is a fundamental part of our job. The client must be involved The client is essential for creating a successful website.
  11. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service

    Sending clients away happy is a fundamental part of our job. The client must be involved The client is essential for creating a successful website. It’s about the client, not the user User centric design exists only to serve client centric design.
  12. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Business needs User needs

    Possible conflict?
  13. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

  14. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ five keys to successful

    client centric web design Mutual respect Good communication Education Collaboration Structured feedback
  15. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ R.E.S.P.E.C.T

  16. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ R.E.S.P.E.C.T Does that make

    sense for your business? From talking to users I think... From a marketing perspective we should...
  17. Confident, not arrogant Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Expert

    by association Willing to challenge A relationship of peers Process and past projects Clearly defined roles
  18. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ I never asked for

    that! Good Communication WhAT! That is news to me!
  19. Good Communication Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Thanks for

    the update. Sounds like you have everything under control. Yeah great to talk to you too! We should go for a drink sometime.
  20. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

  21. Let me ask a question about your business objectives Ah

    ha! I get why you designed it that way now. Education, education, education
  22. Let me ask a question about your business objectives Education,

    education, education Why bother? T ake time to review Stakeholder interviews
  23. Education, education, education Thanks so much for explaining things I

    appreciate the update So do we produce a moodboard next? My thinking was... What! You want to implement my idea!
  24. Never again

  25. WHy are you being so difficult!

  26. This is all going very well.

  27. My daughter does not like this design I therefore judge

    it… unworthy Client Centric Web Design @boagworld boagworld.com/books/clientcentric/
  28. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

  29. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify

    Changes
  30. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify

    Changes So what do you thinK? Well I really don't like the green
  31. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify

    Changes Do you agree that... YES, I guess you are right
  32. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ How dare you critise

    my design you fu*!ker
  33. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ BACK AWAY FROM MY

    CLIENTS!
  34. TANGIBLE BENEFITS

  35. KEYS TO SUCCESS

  36. THREE PRINCIPLES

  37. THANKS! Client Centric Web Design @boagworld boagworld.com/books/clientcentric/