As web designers we love to boast about our user centric approach to web design, but what about our clients? Most web designers resent clients, seeing them as a barrier to producing great websites. However, a website doesn't just need to meet users needs it also must meet the needs of your clients. Web design is not just about building websites. Its about providing a service to our clients. In this talk Paul looks at how to establish a collaborative relationship with your clients that produces websites far better than you could build in isolation.