How to See What a User Sees

I presented this on Thursday, November 7, 2013 at the HOW Interactive Design Conference in Chicago.

Transcript

1. Christopher Butler Newfangled.com @chrbutler How to See What a User Sees
3. Why are we so bad at this and why are we so bad at admitting it? 1. Airing of Grievances 2. Proposal of Solution I’ve got a simple plan to share with you. A little goes a long, long way. 3. Live Demonstration If ~10 of you are up for it, join me up here to be laughed at. 4. Q&A Bring it.
 10 min
4. Why are we so bad at this and why are we so bad at admitting it? 1. Airing of Grievances 2. Proposal of Solution I’ve got a simple plan to share with you. A little goes a long, long way. 3. Live Demonstration If ~10 of you are up for it, join me up here to be laughed at. 4. Q&A Bring it.
 10 min 10 min
5. Why are we so bad at this and why are we so bad at admitting it? 1. Airing of Grievances 2. Proposal of Solution I’ve got a simple plan to share with you. A little goes a long, long way. 3. Live Demonstration If ~10 of you are up for it, join me up here to be laughed at. 4. Q&A Bring it.
 10 min 10 min 25 min
6. Why are we so bad at this and why are we so bad at admitting it? 1. Airing of Grievances 2. Proposal of Solution I’ve got a simple plan to share with you. A little goes a long, long way. 3. Live Demonstration If ~10 of you are up for it, join me up here to be laughed at. 4. Q&A Bring it.
 10 min 10 min 25 min 10 min
8. Christopher Butler @chrbutler “Agencies & mktg dept are still banging on about innovation… They should stop all that & fix their broken website.” 3 Oct Details bit.ly/1btcLLZ
9. Christopher Butler @chrbutler “Agencies & mktg dept are still banging on about innovation… They should stop all that & fix their broken website.” 3 Oct Details bit.ly/1btcLLZ Mark Asquith @em_two @chrbutler @smashingmag the painter’s house is always last to be painted guys. Same old 5 Oct Details
10. Christopher Butler @chrbutler “Agencies & mktg dept are still banging on about innovation… They should stop all that & fix their broken website.” 3 Oct Details bit.ly/1btcLLZ Mark Asquith @em_two @chrbutler @smashingmag the painter’s house is always last to be painted guys. Same old 5 Oct Details Christopher Butler @chrbutler @em_two True, but this is different. This is the painter that doesn't know how to paint his house. @smashingmag 5 Oct Details
11. Why can’t Sony see what Russell sees?
12. I got this! @chrbutler #HIDC
13. I got this! I have no idea what I’m doing! @chrbutler #HIDC
14. I got this! I have no idea what I’m doing! Reality @chrbutler #HIDC
15. Expertise Reality Experimentation @chrbutler #HIDC
16. Expertise Experimentation Severity of Problem @chrbutler #HIDC
17. Expertise Experimentation Severity of Problem @chrbutler #HIDC
18. The best expertise we have to offer is knowing the right questions to ask. @chrbutler #HIDC
20. Quiet Space 1
21. Quiet Space Computer 2
22. Quiet Space Computer Screen-Capture Software 3
23. Quiet Space Computer Screen-Capture Software Volunteer 4
24. Quiet Space Computer Screen-Capture Software Volunteer Moderator 5
25. Quiet Space Computer Screen-Capture Software Volunteer Moderator Test Plan 6
26. Goal-Focused Test 1 We are testing whether users are able to recognize, understand, and do things that are central to the strategic purposes of the site. 1. ~30 second homepage orientation 2. 2-3 tasks + follow up questions
 (e.g. can you find an article, sign up for a newsletter, register for an event, etc.) * No more than 10 minutes total. @chrbutler #HIDC
27. Ten-Second Test 2 “…the first 10 seconds of the page visit are critical for users' decision to stay or leave. The probability of leaving is very high during these first few seconds because users are extremely skeptical, having suffered countless poorly designed Web pages in the past…” - Jakob Nielsen bit.ly/10MSBHA 1. 10 seconds to look at page 2. 2-3 follow up questions
 (e.g. What was this page about?) Goal-Focused Test We are testing whether users are able to recognize, understand, and do things that are central to the strategic purposes of the site. 1. ~30 second homepage orientation 2. 2-3 tasks + follow up questions (e.g. can you find an article, sign up for a newsletter, register for an event, etc.) * No more than 10 minutes total. @chrbutler #HIDC
28. Yes, you are biased. So am I. So is your volunteer. So is everyone. @chrbutler #HIDC
29. A quick word about mobile testing. It’s the same method, just with different technology. UXRecorder.com Try: @chrbutler #HIDC
31. Don’t convince your boss. Just do it. @chrbutler #HIDC
32. Thanks for experimenting! Keep in touch: chris@newfangled.com @chrbutler