Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to See What a User Sees

How to See What a User Sees

I presented this on Thursday, November 7, 2013 at the HOW Interactive Design Conference in Chicago.

33f63ca160270827b1ecb780434dca9e?s=128

Christopher Butler

November 07, 2013
Tweet

Transcript

  1. Christopher Butler Newfangled.com @chrbutler How to See What a User

    Sees
  2. None
  3. Why are we so bad at this and why are

    we so bad at admitting it? 1. Airing of Grievances 2. Proposal of Solution I’ve got a simple plan to share with you. A little goes a long, long way. 3. Live Demonstration If ~10 of you are up for it, join me up here to be laughed at. 4. Q&A Bring it.
 10 min
  4. Why are we so bad at this and why are

    we so bad at admitting it? 1. Airing of Grievances 2. Proposal of Solution I’ve got a simple plan to share with you. A little goes a long, long way. 3. Live Demonstration If ~10 of you are up for it, join me up here to be laughed at. 4. Q&A Bring it.
 10 min 10 min
  5. Why are we so bad at this and why are

    we so bad at admitting it? 1. Airing of Grievances 2. Proposal of Solution I’ve got a simple plan to share with you. A little goes a long, long way. 3. Live Demonstration If ~10 of you are up for it, join me up here to be laughed at. 4. Q&A Bring it.
 10 min 10 min 25 min
  6. Why are we so bad at this and why are

    we so bad at admitting it? 1. Airing of Grievances 2. Proposal of Solution I’ve got a simple plan to share with you. A little goes a long, long way. 3. Live Demonstration If ~10 of you are up for it, join me up here to be laughed at. 4. Q&A Bring it.
 10 min 10 min 25 min 10 min
  7. None
  8. Christopher Butler @chrbutler “Agencies & mktg dept are still banging

    on about innovation… They should stop all that & fix their broken website.” 3 Oct Details bit.ly/1btcLLZ
  9. Christopher Butler @chrbutler “Agencies & mktg dept are still banging

    on about innovation… They should stop all that & fix their broken website.” 3 Oct Details bit.ly/1btcLLZ Mark Asquith @em_two @chrbutler @smashingmag the painter’s house is always last to be painted guys. Same old 5 Oct Details
  10. Christopher Butler @chrbutler “Agencies & mktg dept are still banging

    on about innovation… They should stop all that & fix their broken website.” 3 Oct Details bit.ly/1btcLLZ Mark Asquith @em_two @chrbutler @smashingmag the painter’s house is always last to be painted guys. Same old 5 Oct Details Christopher Butler @chrbutler @em_two True, but this is different. This is the painter that doesn't know how to paint his house. @smashingmag 5 Oct Details
  11. Why can’t Sony see what Russell sees?

  12. I got this! @chrbutler #HIDC

  13. I got this! I have no idea what I’m doing!

    @chrbutler #HIDC
  14. I got this! I have no idea what I’m doing!

    Reality @chrbutler #HIDC
  15. Expertise Reality Experimentation @chrbutler #HIDC

  16. Expertise Experimentation Severity of Problem @chrbutler #HIDC

  17. Expertise Experimentation Severity of Problem @chrbutler #HIDC

  18. The best expertise we have to offer is knowing the

    right questions to ask. @chrbutler #HIDC
  19. None
  20. Quiet Space 1

  21. Quiet Space Computer 2

  22. Quiet Space Computer Screen-Capture Software 3

  23. Quiet Space Computer Screen-Capture Software Volunteer 4

  24. Quiet Space Computer Screen-Capture Software Volunteer Moderator 5

  25. Quiet Space Computer Screen-Capture Software Volunteer Moderator Test Plan 6

  26. Goal-Focused Test 1 We are testing whether users are able

    to recognize, understand, and do things that are central to the strategic purposes of the site. 1. ~30 second homepage orientation 2. 2-3 tasks + follow up questions
 (e.g. can you find an article, sign up for a newsletter, register for an event, etc.) * No more than 10 minutes total. @chrbutler #HIDC
  27. Ten-Second Test 2 “…the first 10 seconds of the page

    visit are critical for users' decision to stay or leave. The probability of leaving is very high during these first few seconds because users are extremely skeptical, having suffered countless poorly designed Web pages in the past…” - Jakob Nielsen bit.ly/10MSBHA 1. 10 seconds to look at page 2. 2-3 follow up questions
 (e.g. What was this page about?) Goal-Focused Test We are testing whether users are able to recognize, understand, and do things that are central to the strategic purposes of the site. 1. ~30 second homepage orientation 2. 2-3 tasks + follow up questions (e.g. can you find an article, sign up for a newsletter, register for an event, etc.) * No more than 10 minutes total. @chrbutler #HIDC
  28. Yes, you are biased. So am I. So is your

    volunteer. So is everyone. @chrbutler #HIDC
  29. A quick word about mobile testing. It’s the same method,

    just with different technology. UXRecorder.com Try: @chrbutler #HIDC
  30. None
  31. Don’t convince your boss. Just do it. @chrbutler #HIDC

  32. Thanks for experimenting! Keep in touch: chris@newfangled.com @chrbutler