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Getting Feedback

Getting Feedback

I gave this talk at the HOW Interactive Design Conference, in Washington, DC on September 28, 2012 and in San Francisco, CA on October 30, 2012.

Full writeup here: http://www.newfangled.com/how_to_get_useful_website_feedback

33f63ca160270827b1ecb780434dca9e?s=128

Christopher Butler

September 28, 2012
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Transcript

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  18. Feedback that is outsourced, irregular, and overly quantitative is not

    feedback... ! ...it’s noise.
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  20. Useful feedback is gathered by you, on a regular basis,

    and is qualitative.
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  22. Who is coming to my website?

  23. Where are they coming from?

  24. What content are they consuming?

  25. How are they engaging with that content?

  26. What can I do to improve their experience?

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  28. The answers to these questions are not numbers!

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  30. There are no independently meaningful metrics. 1.

  31. There are no independently meaningful metrics. 1. Anything can be

    a source of data. 2.
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  33. ↓ Robots

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  35. ↓ People

  36. Google Analytics in Three Steps

  37. Step 1: Visitors

  38. Step 2: Traffic Sources

  39. Step 3: Content

  40. Step One: Visitors

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  44. Step Two: Traffic Sources

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  55. Step Three: Content

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  60. ← 50% of 31,379?

  61. ← Bounce rate does not apply to Pageviews!

  62. → Bounce rate applies to Entrances!

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  67. Avoid analytics myopia!

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  72. Simple Usability Testing

  73. → A quiet space

  74. ↓ A computer

  75. → A webcam

  76. → Screen- capture software

  77. ↓ A volunteer

  78. ← A moderator

  79. A test plan ↑

  80. Goal-Focused Tests

  81. ← Homepage Orientation Step 1. Details: ! 1-2 minutes No

    clicking! ! Question: ! What is this website about?
  82. ← 2-3 Goal- Focused Tasks Step 2. Details: ! 1-2

    minutes each ! !
  83. Questioning and Bias

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  85. Ten-Second Tests

  86. ← 0:10 to view, then hide page Process : Questions:

    ! What was the page about? ! Was the page trustworthy? ! What stood out? ! !
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  88. Design can be the difference between a conversion and a

    bounce!
  89. Great, but how do I convince my boss?

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  94. Thank You! Get in touch: @chrbutler newfangled.com/signup → Also, I

    have a book