Getting Feedback

I gave this talk at the HOW Interactive Design Conference, in Washington, DC on September 28, 2012 and in San Francisco, CA on October 30, 2012.

Full writeup here: http://www.newfangled.com/how_to_get_useful_website_feedback

Transcript

18. Feedback that is outsourced, irregular, and overly quantitative is not feedback... ! ...it’s noise.
20. Useful feedback is gathered by you, on a regular basis, and is qualitative.
22. Who is coming to my website?
23. Where are they coming from?
24. What content are they consuming?
25. How are they engaging with that content?
26. What can I do to improve their experience?
28. The answers to these questions are not numbers!
30. There are no independently meaningful metrics. 1.
31. There are no independently meaningful metrics. 1. Anything can be a source of data. 2.
33. ↓ Robots
35. ↓ People
36. Google Analytics in Three Steps
37. Step 1: Visitors
38. Step 2: Traffic Sources
39. Step 3: Content
40. Step One: Visitors
44. Step Two: Traffic Sources
55. Step Three: Content
60. ← 50% of 31,379?
61. ← Bounce rate does not apply to Pageviews!
62. → Bounce rate applies to Entrances!
67. Avoid analytics myopia!
72. Simple Usability Testing
73. → A quiet space
74. ↓ A computer
75. → A webcam
76. → Screen- capture software
77. ↓ A volunteer
78. ← A moderator
79. A test plan ↑
80. Goal-Focused Tests
81. ← Homepage Orientation Step 1. Details: ! 1-2 minutes No clicking! ! Question: ! What is this website about?
82. ← 2-3 Goal- Focused Tasks Step 2. Details: ! 1-2 minutes each ! !
83. Questioning and Bias
85. Ten-Second Tests
86. ← 0:10 to view, then hide page Process : Questions: ! What was the page about? ! Was the page trustworthy? ! What stood out? ! !
88. Design can be the difference between a conversion and a bounce!
89. Great, but how do I convince my boss?
94. Thank You! Get in touch: @chrbutler newfangled.com/signup → Also, I have a book