The Client's Not Always Right: How to Protect yourself from Overshoot & Dwindling Profits with WordPress

It's an easy trap to get caught in - where you overshoot the project, adding less and less value while watching your profit drain away. It could have been avoided.

Transcript

1. THE CLIENT ISN’T ALWAYS RIGHT. HOW TO PROTECT YOURSELF FROM OVERSHOOT & DWINDLING PROFITS WITH WORDPRESS. A 22 SLIDE PRESENTATION BY CHRIS LEMA
2. EVERY CLIENT HAS DIFFERENT NEEDS. 2  
3. WE START SERVING THOSE WHOSE NEEDS MATCH OUR SKILLS. 3  
4. AS OUR SKILLS IMPROVE WE TACKLE HARDER WORK. 4  
5. WE ENJOY COMPLEX WORK & GET PAID BETTER. 5  
6. SO WE FOCUS ON OUR OWN DEVELOPMENT. 6  
7. Everybody has a plan until they get punched in the face. – Mike Tyson 7  
8. SUDDENLY WE’RE THINKING MORE ABOUT WHAT EXCITES US THAN ON THE VALUE A CUSTOMER HAS ON WHAT’S BEING PRODUCED. 8  
9. WE TRANSITION OUR FOCUS. FROM “WHAT” TO “HOW”. 9  
10. RIGHT TOOL. WRONG JOB. 10  
11. TAKE IT TO THE EXTREMES. 11  
12. SAYING YES TO EVERYTHING. 12  
13. DEATH BY 1,000 CUTS. 13  
14. h-p://speakerdeck.com/hursman   LAW OF DIMINISHING TWEAKS 14  
15. WHERE DID MY PROFIT GO? LOST PROFIT TIME SATISFACTION designer client 15  
16. WHERE DID MY CLIENTS GO? FEATURES COST client’s objectives OVERSHOOT 16  
17. DEFINING SUCCESS WHAT I WANT WHAT MY CLIENT WANTS WHAT MY CLIENT NEEDS WHAT MY CLIENT’S CLIENTS NEED. You add value when you save time and money by focusing on what’s critical. 17  
18. AN EXTREME EXAMPLE OF SUCCESS 18  
19. EMPOWERED BY PIERCE 19  
20. SUCCESS WAS DEFINED BY THE LEADERSHIP INTENSIVE, NOT THE SITE ITSELF. THE SITE WAS THE VEHICLE. 20  
21. 21   WORDPRESS TOOLS THAT HELP SCREEN MOCK UPS: BALSAMIQ WORDPRESS FRAMEWORKS: GENESIS / CATALYST FORMS: GRAVITY FORMS / FORMIDABLE PRO CPT: TYPES & VIEWS / ADV CUSTOM FIELDS
22. 22   MY NAME IS CHRIS LEMA. @CHRISLEMA VISIT HTTP://CHRISLEMA.COM