The Client's Not Always Right: How to Protect yourself from Overshoot & Dwindling Profits with WordPress

It's an easy trap to get caught in - where you overshoot the project, adding less and less value while watching your profit drain away. It could have been avoided.

Transcript

1. THE CLIENT ISN’T
   ALWAYS RIGHT.
   HOW TO PROTECT YOURSELF
   FROM OVERSHOOT & DWINDLING
   PROFITS WITH WORDPRESS.
   A 22 SLIDE PRESENTATION BY CHRIS LEMA
   

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2. EVERY
   CLIENT HAS
   DIFFERENT
   NEEDS.
   2  
   

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3. WE START
   SERVING THOSE
   WHOSE NEEDS
   MATCH OUR
   SKILLS.
   3  
   

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4. AS OUR SKILLS IMPROVE WE
   TACKLE HARDER WORK.
   4  
   

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5. WE ENJOY
   COMPLEX
   WORK &
   GET PAID
   BETTER.
   5  
   

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6. SO WE FOCUS ON OUR
   OWN DEVELOPMENT.
   6  
   

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7. Everybody has a plan
   until they get punched
   in the face. – Mike Tyson
   7  
   

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8. SUDDENLY WE’RE
   THINKING MORE
   ABOUT WHAT
   EXCITES US THAN
   ON THE VALUE A
   CUSTOMER HAS ON
   WHAT’S BEING
   PRODUCED.
   8  
   

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9. WE TRANSITION OUR FOCUS.
   FROM “WHAT” TO “HOW”.
   9  
   

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10. RIGHT TOOL. WRONG JOB.
    10  
    

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11. TAKE IT TO THE EXTREMES.
    11  
    

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12. SAYING YES TO EVERYTHING.
    12  
    

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13. DEATH BY 1,000 CUTS.
    13  
    

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14. h-p://speakerdeck.com/hursman  
    LAW OF DIMINISHING TWEAKS
    14  
    

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15. WHERE DID MY PROFIT GO?
    LOST
    PROFIT
    TIME
    SATISFACTION
    designer
    client
    15  
    

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16. WHERE DID MY CLIENTS GO?
    FEATURES
    COST
    client’s objectives
    OVERSHOOT
    16  
    

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17. DEFINING
    SUCCESS
    WHAT I WANT
    WHAT MY CLIENT WANTS
    WHAT MY CLIENT NEEDS
    WHAT MY CLIENT’S CLIENTS NEED.
    You add value when you save time and money by focusing on what’s critical.
    17  
    

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18. AN EXTREME EXAMPLE
    OF SUCCESS
    18  
    

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19. EMPOWERED BY PIERCE
    19  
    

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20. SUCCESS WAS
    DEFINED BY
    THE
    LEADERSHIP
    INTENSIVE,
    NOT THE SITE
    ITSELF. THE
    SITE WAS
    THE VEHICLE.
    20  
    

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21. 21  
    WORDPRESS
    TOOLS THAT HELP
    SCREEN MOCK UPS: BALSAMIQ
    WORDPRESS FRAMEWORKS: GENESIS / CATALYST
    FORMS: GRAVITY FORMS / FORMIDABLE PRO
    CPT: TYPES & VIEWS / ADV CUSTOM FIELDS
    

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22. 22  
    MY NAME IS
    CHRIS LEMA.
    @CHRISLEMA
    VISIT HTTP://CHRISLEMA.COM
    

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