The Client's Not Always Right: How to Protect yourself from Overshoot & Dwindling Profits with WordPress

282d599b414022eba5096510f675b6e2?s=47 chrislema
November 13, 2012

The Client's Not Always Right: How to Protect yourself from Overshoot & Dwindling Profits with WordPress

It's an easy trap to get caught in - where you overshoot the project, adding less and less value while watching your profit drain away. It could have been avoided.

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chrislema

November 13, 2012
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Transcript

  1. THE CLIENT ISN’T ALWAYS RIGHT. HOW TO PROTECT YOURSELF FROM

    OVERSHOOT & DWINDLING PROFITS WITH WORDPRESS. A 22 SLIDE PRESENTATION BY CHRIS LEMA
  2. EVERY CLIENT HAS DIFFERENT NEEDS. 2  

  3. WE START SERVING THOSE WHOSE NEEDS MATCH OUR SKILLS. 3

     
  4. AS OUR SKILLS IMPROVE WE TACKLE HARDER WORK. 4  

  5. WE ENJOY COMPLEX WORK & GET PAID BETTER. 5  

  6. SO WE FOCUS ON OUR OWN DEVELOPMENT. 6  

  7. Everybody has a plan until they get punched in the

    face. – Mike Tyson 7  
  8. SUDDENLY WE’RE THINKING MORE ABOUT WHAT EXCITES US THAN ON

    THE VALUE A CUSTOMER HAS ON WHAT’S BEING PRODUCED. 8  
  9. WE TRANSITION OUR FOCUS. FROM “WHAT” TO “HOW”. 9  

  10. RIGHT TOOL. WRONG JOB. 10  

  11. TAKE IT TO THE EXTREMES. 11  

  12. SAYING YES TO EVERYTHING. 12  

  13. DEATH BY 1,000 CUTS. 13  

  14. h-p://speakerdeck.com/hursman   LAW OF DIMINISHING TWEAKS 14  

  15. WHERE DID MY PROFIT GO? LOST PROFIT TIME SATISFACTION designer

    client 15  
  16. WHERE DID MY CLIENTS GO? FEATURES COST client’s objectives OVERSHOOT

    16  
  17. DEFINING SUCCESS WHAT I WANT WHAT MY CLIENT WANTS WHAT

    MY CLIENT NEEDS WHAT MY CLIENT’S CLIENTS NEED. You add value when you save time and money by focusing on what’s critical. 17  
  18. AN EXTREME EXAMPLE OF SUCCESS 18  

  19. EMPOWERED BY PIERCE 19  

  20. SUCCESS WAS DEFINED BY THE LEADERSHIP INTENSIVE, NOT THE SITE

    ITSELF. THE SITE WAS THE VEHICLE. 20  
  21. 21   WORDPRESS TOOLS THAT HELP SCREEN MOCK UPS: BALSAMIQ

    WORDPRESS FRAMEWORKS: GENESIS / CATALYST FORMS: GRAVITY FORMS / FORMIDABLE PRO CPT: TYPES & VIEWS / ADV CUSTOM FIELDS
  22. 22   MY NAME IS CHRIS LEMA. @CHRISLEMA VISIT HTTP://CHRISLEMA.COM