go broad, relevance wobbles Days 7 to 21: Learning. drops poor terms, doubles down on what converts Within 30 days, some campaigns fly; others flop (kept it on in ~60% of accounts).
and content now matter as much as keywords Test at scale, be ready for change (AI MAX, long tail KWs, old school shopping) Let bots scrape your site (don’t block them!) Use all of the tool available to stop ‘black box’ excuses Measure visibility cross engines (inc chatbots)
6 billion impressions across campaign touchpoints $100 million investment from Fox / Studio Ramsay & Gordon Ramsay Tight ROAS target No campaigns above the line Only low hanging fruit on Google Shopping Heavily reliant on branded traffic
query. Marketers who win will understand context, content, and commerciality AI won’t replace marketers, but marketers using AI will replace those who don’t Laser focus in on the KPIs your client’s boss is looking at. Find the gap, cement your value
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