Digital challenges facing the life sciences industry: How Contentful and Coresecure addressed these issues with a mission-critical platform

Transcript

1. Webinar: Digital technology Challenges Facing Life Sciences • This webinar is being recorded • Type your questions via the Q&A box • Get in touch with us
2. Webinar: Digital technology Challenges Facing Life Sciences Digital technology Challenges Facing Life Sciences Addressing the issues head-on with Contentful and Coresecure’s Mission-critical Platform February 23rd, 2021
3. Webinar: Digital technology Challenges Facing Life Sciences Introductions: 3 Mike Cormio EXECUTIVE DIRECTOR, GLOBAL OPERATIONS John Treadway DIRECTOR, GLOBAL ALLIANCES Jake Wilund ENTERPRISE SOLUTIONS ENGINEER
4. Webinar: Digital technology Challenges Facing Life Sciences Agenda & What You’ll Learn 4 ❏ About Coresecure & Contentful ❏ Contentful Headless CMS Platform Overview ❏ Marketing and Content Challenges in Life Sciences ❏ Applying Contentful in a Life Sciences Context ❏ Case Study ❏ Recap: Coresecure’s Life Sciences CMS Solution with Contentful ❏ Q&A
5. Webinar: Digital technology Challenges Facing Life Sciences About Coresecure 5 Since 1999, Coresecure has specialized in the development, deployment and management of advanced digital customer experiences in life sciences, financial services and retail/CPG markets. Life sciences marketing sites HCP & medical affairs portals Adverse event management solutions Clinical trial applications (mobile/desktop) Content management modernization Coresecure Life Sciences Content Solutions:
6. Webinar: Digital technology Challenges Facing Life Sciences 6 Builder-centric, API-driven content platform For this era, an open cloud platform that empowers digital teams will be the winning approach
7. Webinar: Digital technology Challenges Facing Life Sciences 7 Platform services Content spaces APIs App Framework Apps Other CMSs Translations Cloud Storage Product Catalog Contentful Web Editor Build & federate content Deliver anywhere Mobile app Digital signage Website In-store experience Reliable and secure for every customer experience The Contentful Platform
8. Webinar: Digital technology Challenges Facing Life Sciences Content Delivery Challenges in Life Sciences 8 Improving Integration and Extensibility 05 Automating more of the process of content delivery and coupling it with content personalization, data and analytics can improve results and lower costs Reducing TCO and Time to Launch 04 Being fast and efficient is important to global competitiveness and profitability, and continuous content delivery operations Ensuring Resilience, Reliability and Scalability 03 Approved content should be available to patients, providers and compliance teams 24x7x365 to ensure proper outcomes even in peak times Ensuring Security 02 01 Manual processes and publishing models can increase risk of violating local and national marketing regulations Ensuring Regulatory Compliance Content systems and any non-public material information/data must be protected for both integrity and potential securities law violations
9. Webinar: Digital technology Challenges Facing Life Sciences Important Capabilities of Contentful and Coresecure for Life Sciences Solutions 9 System of Record Content Model 1 Spaces & Environments 2 Workflows & Roles 3 Coresecure Mission-Critical Platform 4 One record, any usage One space, multiple environments Productivity & compliance Security, Performance, & Resilience
10. Webinar: Digital technology Challenges Facing Life Sciences Landing Pages & Microsites Product pages Knowledge base Buy Evangelize Use Explore Discover Customer lifecycle Content platform Commerce Loyalty program Global marketing website Strengthen your C.O.R.E. with a system of record
11. Webinar: Digital technology Challenges Facing Life Sciences Commercial Product Sites HCP Knowledgebase / Portals Buy Evangelize Use Explore Discover Customer lifecycle Content platform Sample Requests Application Adverse Events Management Corporate, Global Websites Applying C.O.R.E. to Life Sciences Landing Pages, Microsites, Advocacy Sites
12. Webinar: Digital technology Challenges Facing Life Sciences System of Record Contentful environments enable agile software development Main Authoring Environment Dev Env. Feature Env. As new content needs arise, developers are able to iterate on the content model in a new environment safely. Authors can continue working in the main environment.
13. Webinar: Digital technology Challenges Facing Life Sciences Having a single space with multiple environments helps maintain our regulatory compliance and review process 13 1. This simplifies the overall architecture for content management systems. Having a single space with multiple environments doesn’t require multiple instances to be synced between test environments and production. 2. Increases confidence in production state prior to deployment. Because there is only one instance of a record - having only one instance for any piece of content ensures that the versions viewed in review environments will be delivered seamlessly to production.
14. Webinar: Digital technology Challenges Facing Life Sciences How content approval workflows and roles can make your content review process more efficient ... 14 Contentful lets you integrate your workflow for content authoring as part of the CMS - this means you cannot publish anything without going through that workflow (reducing the risk of missing a step)
15. Webinar: Digital technology Challenges Facing Life Sciences Coresecure’s Life Sciences Regulatory Workflow 15 Coresecure SiteReport generates full site PDF (screenshots) for compliance PDF submitted for review through Veeva Vault PromoMats Approved Tasked for Edits
16. Webinar: Digital technology Challenges Facing Life Sciences Coresecure Mission Critical Platform Approach 16 CLIENT SOLUTION Continuous Delivery Managed Operations Coresecure/Client Partnership Mission-Critical Websites/Applications STRATEGY / IMPLEMENTATION/ INTEGRATION / DEPLOYMENT / MAINTENANCE CONTENT OUTPUT Platform services Content spaces APIs App Framework Apps
17. Webinar: Digital technology Challenges Facing Life Sciences Case Study - Pharma HCP Portal Migration to Contentful 17 How does a multi-brand pharmaceutical company move consumer marketing and HCP portals from a monolithic CMS to a modern content stack approach to capture future growth opportunities? Challenges Solutions Results ❏ Existing CMS suite increasingly costly to maintain ❏ Desire to leverage best-of-breed solutions vs. an all-in-one model ❏ Expected future growth due to pipeline ❏ Selected pilot property for migration ❏ Implemented Contentful headless CMS as core system of record ❏ Site architecture comprised of highly secure, performance-optimized, Javascript-powered (Vue/Nuxt) front-end architecture leveraging Contentful API ❏ Infrastructure powered by Coresecure Mission-Critical Platform ❏ Shortened time to market: Once framework was established, sites deployed in fractions of time compared to previous architectures ❏ Dramatically lowered TCO ❏ Established future-ready platform ❏ Future plans to add best-of-breed components to drive improved marketing metrics
18. Webinar: Digital technology Challenges Facing Life Sciences Key takeaways ❏ Contentful + Coresecure - a world-class partnership for life sciences content-driven solutions ❏ Fully-Managed Solutions - leveraging decades of industry experience delivering and operating sites and applications for life sciences leaders ❏ Mission-Critical Platform - shaped by the challenges and success of our clients with solutions are based on meeting the specific needs of the life sciences industry ❏ Commitment to Customers - relationships that span more than a decade: “Coresecure is not a vendor. They are an extension of our team.” 18
19. Webinar: Digital technology Challenges Facing Life Sciences Q & A Any questions? 19
20. Webinar: Digital technology Challenges Facing Life Sciences Digital technology Challenges Facing Life Sciences Addressing the issues head-on with Contentful and Coresecure’s Mission-critical Platform February 23rd, 2021 Thank You! Contact Coresecure to Learn More: https://www.coresecure.com/contact/