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How Glossier is building the ecommerce stack of tomorrow

How Glossier is building the ecommerce stack of tomorrow

Selling beauty products and fashion online is hard — unless you’re Glossier. The US-based, direct-to-consumer beauty company has a cult following among millennials, and recently expanded beyond its home market to Canada and the UK. In the past year, Glossier has tripled its revenue and now generates more sales revenue per square foot than the average Apple store.

Well-designed products, savvy marketing and strategic hiring have all contributed to Glossier’s success. However, in this webinar we’ll specifically focus on the organizational decisions and technology choices that helped Glossier win over young audiences and scale its online operations.

The webinar guest is Glossier CTO Bryan Mahoney, who architected and led the transition to their current technology stack.

Contentful Webinars

December 11, 2018
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Transcript

  1. From Instagram phenomenon to a cult beauty brand How Glossier

    is building the ecommerce stack of tomorrow Bryan Mahoney, CTO @ Glossier Artas Bartas, PM @ Contentful December 11th, 2018
  2. Housekeeping • … this webinar is being recorded; we’ll share

    the video with all the registered participants • please type your questions into the question box, we’ll answer them after the presentation • to get in touch, write us at [email protected] before we start...
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  7. 15 A common, API-first CMS An API-driven ecommerce engine Shared

    user accounts Platform Agnostic Client Transactional Database Behavioral Data Year 2
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  9. Q&A type your questions into the Zoom Q&A box →

    Bryan Mahoney, CTO @ Glossier Artas Bartas, PM @ Contentful