How Glossier is building the ecommerce stack of tomorrow

Selling beauty products and fashion online is hard — unless you’re Glossier. The US-based, direct-to-consumer beauty company has a cult following among millennials, and recently expanded beyond its home market to Canada and the UK. In the past year, Glossier has tripled its revenue and now generates more sales revenue per square foot than the average Apple store.

Well-designed products, savvy marketing and strategic hiring have all contributed to Glossier’s success. However, in this webinar we’ll specifically focus on the organizational decisions and technology choices that helped Glossier win over young audiences and scale its online operations.

The webinar guest is Glossier CTO Bryan Mahoney, who architected and led the transition to their current technology stack.

Transcript

1. From Instagram phenomenon to a cult beauty brand How Glossier is building the ecommerce stack of tomorrow Bryan Mahoney, CTO @ Glossier Artas Bartas, PM @ Contentful December 11th, 2018
2. Housekeeping • … this webinar is being recorded; we’ll share the video with all the registered participants • please type your questions into the question box, we’ll answer them after the presentation • to get in touch, write us at product-marketing@contentful.com before we start...
3. Hi, we’re Glossier. 9/18/18 Confidential. © Glossier 2017. 3
4. Bold statement alert:
5. Brands of the future will be co-created
6. 2000 - 2015 2015 - now Bryan Mahoney
10. What was the first project you tackled at Glossier?
11. Did you debate “Build vs. Buy” approaches before going “headless”?
13. How did Glossier’s technical stack evolved over time?
14. 14 Year 1
15. 15 A common, API-first CMS An API-driven ecommerce engine Shared user accounts Platform Agnostic Client Transactional Database Behavioral Data Year 2
16. 16 Year 3
17. How did your content needs change as your ecommerce business matured?
18. How do you help the organization adopt new tools & technologies?
19. 11/29/18 Confidential. © Glossier 2017. 19 Organizational adoption
20. 11/29/18 Confidential. © Glossier 2017. 20 Organizational adoption
21. What kind of technical bets are you making today?
22. Future bets
24. Q&A type your questions into the Zoom Q&A box → Bryan Mahoney, CTO @ Glossier Artas Bartas, PM @ Contentful