How your digital PR can overcome AI Slop

In this talk, originally delivered at BrightonSEO, Corinne will show how you can position your company above the competition in a world increasingly infiltrated by inane, robotic drivel.

What you'll learn:

- How to ensure your company appears in AI searches
- How companies are already using PR combined with AI
- How to be seen in a disrupted media landscape
- The media assets you need to succeed

Transcript

1. How your digital PR can overcome AI slop Corinne Card FULL STORY MEDIA @fullstoryuk | Speakerdeck.com/corinnecard
3. Don’t get lost in the slop.
4. In 2026, more than half of new, online articles are AI generated
5. Most of it is low quality “AI slop”, some of it is outright FAKE
6. Blending in is easier than ever: there is a real danger of becoming INVISIBLE
9. Which publications are known to have quoted fake experts?
10. The BBC, Telegraph, Independent, Mail Online, Wired, Business Insider, Sun, Metro, Express, HuffPost UK, Chicago Sun-Times, Philadelphia Inquirer, Yahoo News, Mirror…
11. How else have journalists slipped up? Umm…
12. “If you want, I can also create a snappier “front-page style” version…
14. In this session I will give you five practical ways to adapt
15. You do this by building stronger, clearer signals, unique to your brand
16. The outcome: standing out, rather than blending in
17. Tip 1: Build a unique story
18. Generic positioning blends in with the competition
19. Distinct frameworks like a unique founder story are easier to identify by AI
20. Don’t forget: your photos will be listed, too
23. Tip 2: Make sure many sources confirm your story
24. AI rewards claims that appear consistently across sources
25. Choose one clear message you want to own - a distinct bio for your business
26. Repeat it across press, podcasts, LinkedIn and your website
29. Tip 3: Run the AI mirror test
30. Ask AI who leads your category and what you are known for
31. Check whether you appear in the answers
32. Identify gaps in visibility or positioning
33. Study the brands that are included
34. Use these insights to sharpen your strategy
44. Tip 4: Get listed
45. AI prioritises numbers and statistics
46. Develop one strong data point linked to your brand
47. Publish findings that can be quoted and repeated
48. Encourage citations across multiple sources - get onto lists AND publish them yourself
49. Shift from reacting to shaping the conversation
53. Tip 5: Take a clear, distinct position
54. AI averages out safe and similar opinions and things
55. Brands that sound the same are grouped together
56. Take a clear stance, even if it challenges the norm - what’s different about your company?
62. What were those 5 tips?
63. Tip 1: Build a unique story
64. Tip 2: Make sure many sources confirm your story
65. Tip 3: Run the AI mirror test
66. Tip 4: Get listed
67. Tip 5: Take a clear, distinct position
68. Don’t get lost in the slop.
70. Let’s connect! Corinne Card FULL STORY MEDIA @fullstoryuk | speakerdeck.com/corinnecard