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Onboarding : Refonte & Optimisation pour Azendoo
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D&B Talks
October 27, 2014
Design
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Onboarding : Refonte & Optimisation pour Azendoo
Présentation de Marie Aline Millot au D&B Talks #11
http://dbtalks.org/
D&B Talks
October 27, 2014
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Transcript
D&B Talks #11
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Onboarding refonte & optimisation pour azendoo #11 @mariealine_m
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aviation entreprise web ONBOARWHAT ?… art contemporain etc
“User Onboarding is the process of increasing the likelihood that
new users become successful when adopting your product.” Samuel Hulick - useronboard.com ONBOARDING
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OBJECTIFS acquisition rétention éducation information
C’EST PARTI ! Mais… Comment faire ?
connaître ses users : comportement niveau technique habitudes origine, etc
CIBLE
Test sur des Darwiniens volontaires UTILISATEURS
PERSONAS
USER JOURNEY
USER JOURNEY
USER JOURNEY
UI/UX Avant tout !
UI/UX Avant tout !
UI/UX Avant tout !
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ET ÇA MARCHE ? intercom.io kissmetrics mailchimp google analytics
DATA 87% d’onboarding réussi 93% d’app sync dans l’onboarding
ET AUSSI déclinaison mailing product tour version/device
2014 GUIDE MAB’CHLIN des bons liens sur l’onboarding https://www.useronboard.com/ http://patterntap.com/
http://uxarchive.com/ http://reallygoodemails.com/ http://blog.intercom.io/ http://blog.kissmetrics.com/ http://blog.mailchimp.com/
Merci :) #11 @mariealine_m