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Onboarding : Refonte & Optimisation pour Azendoo

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October 27, 2014
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Onboarding : Refonte & Optimisation pour Azendoo

Présentation de Marie Aline Millot au D&B Talks #11

http://dbtalks.org/

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D&B Talks

October 27, 2014
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Transcript

  1. D&B Talks #11

  2. None

  3. Onboarding refonte & optimisation pour azendoo #11 @mariealine_m

  4. None

  5. aviation entreprise web ONBOARWHAT ?… art contemporain etc

  6. “User Onboarding is the process of increasing the likelihood that

    new users become successful when adopting your product.” 
 Samuel Hulick - useronboard.com ONBOARDING
  7. None
  8. None
  9. None
  10. None
  11. None

  12. OBJECTIFS acquisition rétention éducation information

  13. C’EST PARTI ! Mais… Comment faire ?

  14. connaître ses users : comportement niveau technique habitudes origine, etc

    CIBLE

  15. Test sur des Darwiniens volontaires UTILISATEURS

  16. PERSONAS

  17. USER JOURNEY

  18. USER JOURNEY

  19. USER JOURNEY

  20. UI/UX Avant tout !

  21. UI/UX Avant tout !

  22. UI/UX Avant tout !

  23. None
  24. None
  25. None

  26. ET ÇA MARCHE ? intercom.io kissmetrics mailchimp google analytics

  27. DATA 87% d’onboarding réussi 93% d’app sync dans l’onboarding

  28. ET AUSSI déclinaison mailing product tour version/device

  29. 2014 GUIDE MAB’CHLIN des bons liens sur l’onboarding https://www.useronboard.com/ http://patterntap.com/

    http://uxarchive.com/ http://reallygoodemails.com/ http://blog.intercom.io/ http://blog.kissmetrics.com/
 http://blog.mailchimp.com/

  30. Merci :) #11 @mariealine_m