The Weight of the Web v3.0 - Univ. of Illinois Web Conference

In this third version of The Weight of the Web, I've thrown out most everything in order to focus on two things: the ridiculous size of modern web pages, and why "responsive" is not a mobile strategy.

Transcript

1. The weight of the web
   David Demaree
   University of Illinois Web Conference
   29 April 2014
   

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2. WHO I AM
   @ddemaree
   ddemaree@adobe.com
   ✉
   

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3. Previous version of this talk
   dem.mx/wds13video
   

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5. The web as A PHYSICAL MEDIUM
   

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6. The web as A PHYSICAL MEDIUM
   and what we can do about it
   

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7. INFORMATION
   The spread of
   

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8. INFORMATION
   vs
   PHYSICAL
   CONSTRAINTS
   The spread of
   

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11. INFORMATIONALLY RICH 

    but not at all portable
    LECTERN BIBLE
    

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12. GIDEON BIBLE
    Not a beautiful object, but
    PORTABLE AND UBIQUITOUS
    INFORMATIONALLY RICH 

    but not at all portable
    LECTERN BIBLE
    

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13. Properties of physical media
    Dimensions
    Weight
    Time
    

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14. Physical constraints and the web
    

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16. 1090px
    32px
    240px × 240px 240px × 240px 240px × 240px 240px × 240px
    30 30 30
    30 30 30 30
    DIMENSIONS
    

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18. WEIGHT
    62.96 KB
    88.66 KB
    66.01 KB 105.48 KB
    90.53 KB
    48.05 KB 71.05 KB 71.92 KB
    Typekit 146.44 KB
    Site CSS 3.09 KB Site JS 117.13 KB HTML document 3.92 KB
    

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19. WEIGHT
    62.96 KB
    88.66 KB
    66.01 KB 105.48 KB
    90.53 KB
    48.05 KB 71.05 KB 71.92 KB
    Typekit 146.44 KB
    Site CSS 3.09 KB Site JS 117.13 KB HTML document 3.92 KB
    

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21. TIME
    

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22. Facebook
    4 MB
    

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23. New York Times
    4 MB
    

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24. Twitter
    2 MB
    

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25. Google
    1 MB
    

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26. Google (on search)
    2 MB
    

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28. Why is this OK?
    

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29. Desktop computers are still

    the web’s reference platform
    REASON #1:
    

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30. Large screen (1024px)
    Fast, unmetered network access
    

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31. Users love immersive experiences
    REASON #2:
    

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32. Users love immersive experiences
    REASON #2:
    ADVERTISERS
    

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34. What’s wrong with this?
    

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35. St. Peter’s Square, 2005
    

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36. St. Peter’s Square, 2012
    

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39. Desktop PCs
    Notebooks
    Smartphones
    Ultrabooks
    Chromebooks
    10-inch tablets
    E-book readers
    7-inch tablets
    Smart TVs
    “Phablets”
    “Convertibles”
    "Wearables"
    

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40. Phones Standard
    Handheld tablet
    Portrait < 480px
    Landscape < 640px
    Portrait > 480px
    Landscape > 640px
    Landscape > 960px
    Portrait > 760px
    D E VIC E C ATEG O RI E S
    

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42. Phones Standard
    Handheld tablet
    Portrait < 480px
    Landscape < 640px
    Portrait > 480px
    Landscape > 640px
    Landscape > 960px
    Portrait > 760px
    Responsive web design = mobile strategy?
    

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43. Responsive web design = part of a mobile strategy
    Definitely adapt designs within a device class
    Maybe scale to multiple device classes
    

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44. Mumbai, India Somewhere in rural Kenya
    Wireless networks
    

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47. Cellular Broadband/Wi-Fi
    Inconsistent speed
    Intermittent availability
    Metered
    Expensive
    N E T WOR K C ATEG O RI E S
    Generally fast
    Generally available
    Unmetered
    Inexpensive / Free
    

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48. Cellular Broadband/Wi-Fi
    N E T WOR K C ATEG O RI E S
    Phones + 

    handheld tablets
    Everything else
    

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49. What’s wrong with this?
    

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51. Facebook
    3 MB
    NY Times
    1 MB
    Google
    721 KB
    

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52. NY Times
    1 MB
    Minimal
    advertising
    Images only for
    top stories
    No web fonts
    Optimized for
    touch
    Optimized for
    reading
    

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55. Standard (Responsive)
    820 KB
    Mobile
    180 KB
    

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57. The web is A PHYSICAL MEDIUM
    so where do we go from here?
    

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58. Well, this is just silly
    

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59. Web sites are software
    

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60. Prototype &

    Build
    Test
    ↻
    Iterate
    

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61. Responsive web design as a baseline
    

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62. Consider your audience
    

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63. Consider modes of interaction
    

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64. j.mp/mcgranebook
    

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65. Separate content from presentation
    

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66. Use frontend frameworks for prototypes
    P R O T O T Y P I N G
    j.mp/respproto
    

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67. BrowserStack
    T E S T I N G
    browserstack.com/responsive
    

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68. Test your designs on real devices
    T E S T I N G
    

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70. The web is A PHYSICAL MEDIUM
    and the future is really exciting
    

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71. Thank you.
    @ddemaree
    ddemaree@adobe.com
    typekit.com
    ✉
    
    

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