TV Asahi Group, Dentsu Independent through the group. 1998: Participate in new business of insurance business. 2000: Participate in new business related to the distribution of building materials. 2002: Participate in new business in IT field. 2005: Participate in new business in food field. 2017: Started commercialization of Design Sprint. It reaches the present. Kenji Natsumoto Speaker SPRINT Master I’m facilitation of the most design sprints in Japan. It is a leading expert in Japan. 2
・On recent business issues Lecture（50min.） ・What is Design Sprint? Workshop（50min.） ・The essence of the design sprint will be experienced by participants. Closing（10min.） ・Sharing and learning among participants.
a time-constrained, six-phase process that uses design based thinking to reduce the risk when launching new product and service to the market. デザインスプリント2.0J It has been developed by Jake Knapp, John Zeratsky and Braden Kowitz and being used in almost all industries. What is Design Sprint?
ideas come from outside the head". ”Kakeawase Ideas” is a method to derive completely new concepts and ideas in a very short period of time by combining one idea with another that they have no relevance to the theme at all. 1 You will decide the theme. 2 Write out unrelated keywords. 3 Combining 1 and 2, and write up images and words that you come up with instantaneously. Rule: 1. You can combine one keyword or more. 2. You can hold keywords when you have no idea what to do 3. Use intuition without too much thought. 4. Do not judge whether it is good or bad, write as much as possible.
give ideas in the world, but is there a method to "narrow down ideas efficiently in a short time"? Design Sprint's "Silent Voting" is the world's most "method of efficiently narrowing down ideas in a short time" method. 1 All members receive three blue stickers per person Write your most innovative 3 ideas. 2 Choose number of the idea you think the best(1~3) and write the number on the stickers. 3 Finally, the decision maker selects the most innovative idea with only one big green stickers.