Upgrade to Pro — share decks privately, control downloads, hide ads and more …

DESIGN SPRINT lecture and Workshop Strategic IT Management in Yahoo! LODGE

DESIGN SPRINT lecture and Workshop Strategic IT Management in Yahoo! LODGE

Design Sprint was born in Google. Design sprint is a time-constrained, six-phase process that uses design based thinking to reduce the risk when launching new product and service to the market.

It is optimized by many famous enterprises in Japan.

F1e359b5fb3358d9051bcfaf43a4e3af?s=128

Designsprint

August 05, 2019
Tweet

Transcript

  1. 4QFBLFS,FOKJ/BUTVNPUP "VH.PO http://bit.ly/2Km0BJC This File is Here ! %&4*(/413*/5 8BTFEB6OJWFSDJUZ.#"0QFO$MBTT!:BIPP-0%(&

    4VCKFDU*55SFOE MFDUVSFBOE8PSLTIPQ
  2. http://bit.ly/2Km0BJC This File is Here ! %&4*(/413*/5 8BTFEB6OJWFSDJUZ.#"0QFO$MBTT!:BIPP-0%(& 4VCKFDU*55SFOE MFDUVSFBOE8PSLTIPQ

    4QFBLFS,FOKJ/BUTVNPUP "VH.PO
  3. None
  4. 4 Do you know the design sprint ? Have you

    ever heard of a design sprint?
  5. QSPGJMF
 "GUFSHSBEVBUJOHGSPN5PLZP/BUJPOBM6OJWFSTJUZPG 'JOF"SUT 57"TBIJ(SPVQ %FOUTV*OEFQFOEFOU UISPVHIUIFHSPVQ
 
 "GUFSXPSLJOHBTB6*EFTJHOFSGPSZFBST * MBVODIFEEFTJHOTQSJOUUFTUNBSLFUJOHBOE

    NFUIPEBOE5PPMTMPDBMJ[BUJPOJO 4QFBLFS SPRINT Master 5 -FUTUBMLBCPVUUIBU
  6. 5PEBZ`T5JNF5BCMF
 d *OUSPEVDUJPONJO ɾ*DF#SFBL
 ɾ0OSFDFOUCVTJOFTTJTTVFT -FDUVSFNJO ɾ8IBUJT%FTJHO4QSJOU 
 ɾ%FUBJMPG1SPDFTT 8PSLTIPQNJO

    ɾ5IFFTTFODFPGUIFEFTJHOTQSJOUXJMMCFFYQFSJ FODFECZQBSUJDJQBOUT $MPTJOHNJO ɾ4IBSJOHBOEMFBSOJOHBNPOHQBSUJDJQBOUT 15:00 - 15:10 15:10 - 15:50 16:00 - 16:50 #SFBLNJO 16:50 - 17:00
  7. 7 -FDUVSF
 8IBUJT%FTJHO4QSJOU 


  8. 8 %FTJHO4QSJOUXBTCPSOJO(PPHMF%FTJHOTQSJOUJTBUJNFDPOTUSBJOFE TJYQIBTF QSPDFTTUIBUVTFTEFTJHOCBTFEUIJOLJOHUPSFEVDFUIFSJTLXIFOMBVODIJOHOFX QSPEVDUBOETFSWJDFUPUIFNBSLFU σβΠϯεϓϦϯτ+ *UIBTCFFOEFWFMPQFECZ +BLF,OBQQ +PIO;FSBUTLZ BOE#SBEFO,PXJU[BOECFJOH

    VTFEJOBMNPTUBMMJOEVTUSJFT 8IBUJT%FTJHO4QSJOU +BLF,OBQQ +PIO;FSBUTLZ #SBEFO,PXJU[
  9. 8IBU`TIBQQFOJOHJO+BQBO *UJTPQUJNJ[FECZNBOZGBNPVTFOUFSQSJTFT 9 Number of customers one year ago

  10. 10 $VSSFOU OVNCFSPG DVTUPNFST
 0SHBOJ[BUJPO 

  11. 11 Why does it work this way?

  12. 12 5PPM#JHTJ[F4IFFU

  13. 13 5PPM#JHTJ[F4IFFU

  14. 14 5PPM8PSL#PPL

  15. 15 5PPM.BOVBM

  16. 16 5PPM0OMJOF4VQQPSU )PXUPOBWJHBUFWJEFPMJCSBSZ

  17. 17 5PPM0GGMJOF$PNNVOJUZ

  18. 18 &OHMJTIWFSTJPOXJMMCF BWBJMBCMFTPPO?@?

  19. Basic Phase 19 #ZSVOOJOHUIJTQSPDFTTBUIJHITQFFEJOEBZT XFDBOPCUBJO NBOZCVTJOFTTFGGFDUTUIBUXFDPVMEOPUCFEPOFCFGPSF

  20. 20 1day 2day 3day 1IBTF 6OEFSTUBOE 1IBTF %FGJOF 1IBTF %JWFSHF

    1IBTF %JDJEF 1IBTF 1SPUPUZQJOH 1IBTF 7BMJEBUF 1SPCMFN 4PMWFE
  21. %FTJHO4QSJOUJODMVEFTWBSJPVTNFUIPETSFRVJSFEGPSCVTJOFTT %FTJHOUIJOLJOH #FIBWJPSBMQTZDIPMPHZ 4DSVN TPGUXBSFEFWFMPQNFOU 'JSTUDIFTTUIFPSZ 1SPUPUZQFUIJOLJOH 4FMFDUJPOUIFPSZ *NQBDUEZOBNJDT 1BSLJOTPOTMBX

    'PSFDBTUBOE#BDLDBTU %FQUIJOUFSWJFX #SBJOEVNQNFUIPE 21 QIBTF
  QIBTF
  QIBTF
  QIBTF
  QIBTF
  QIBTF
  Understand Define Diverge Decide Prototyping Validate BOENBOZNPSF
  22. 22 -FDUVSF
 %FUBJMPG1SPDFTT

  23. Phase1 / Understand 23 :PVXJMMXSJUFPVUNJEUFSNWJTJPOBOEJTTVFTJOEJWJEVBMMZ

  24. 24

  25. 25

  26. 1IBTF%FGJOF 26 %FGJOFUIFPQUJNBMSPVUFGPSQSPEVDUVTBHF

  27. 1IBTF%JWFSHF 27 :PVXJMMGPDVTPOUIFUBTLBOEUIFGBDJMJUBUPSXJMMNFEJBUFUPDPNFVQXJUIUIFTPMVUJPO

  28. 28 Crossing ideas

  29. 1IBTF%FDJEF 29 *EFBTBSFPWFSIBOHFEBOEWPUFEGPSUIFNPTUJOOPWBUJWFJEFB Silent Voting

  30. 1IBTF1SPUPUZQJOH 30 :PVXJMMNBLFQSPUPUZQFTUIBUSFBMJ[FJEFBTBTRVJDLMZBTZPVOFFE

  31. 31 1SPUPUZQFFYBNQMF6TFS*OUFSGBDFPG8FC4FSWJDF

  32. 32 1SPUPUZQFFYBNQMF'MZFS

  33. 33 1SPUPUZQFFYBNQMF/BNF$BSE

  34. 34 1SPUPUZQFFYBNQMF4FSWJDF1SPDFTT

  35. 35 1SPUPUZQFFYBNQMF1SPEVDU4LJUT

  36. 36 1SPUPUZQFFYBNQMF1SPNPUJPO.PWJF

  37. 1IBTF7BMJEBUF 37 :PVXJMMJOUFSWJFXZPVSDVTUPNFSBOEWFSJGZJGQSPUPUZQFJTXPSUIGPS UIFN5BLFOPUFTBOEEFDJEFUIFOFYUBDUJPO

  38. 8IBUJT%FTJHO4QSJOU 38 *OPUIFSXPSET XFEPIZQPUIFTJTWFSJGJDBUJPO
 3FTPMWFCVTJOFTTQSPCMFNT BUIJHITQFFE CZUIFUFBN

  39. 39 #FGPSF5IF8PSLTIPQʜ ɾLet's take a break for 10 minutes. ɾLet’s

    decide one "decision maker" during the break in groups.
  40. 40 8PSLTIPQ $SPTTJOH*EFBT 4JMFOU7PUJOH

  41. 8PSLTIPQ4DIFEVMF "1BSUPG1IBTF %JWFSHF  <NJO> ɾz$SPTTJOH*EFBT
  ,BLFBXBTF*EFBT z "1BSUPG1IBTF

    %FDJEF  <NJO> ɾz4JMFOU7PUJOHz !41
  42. 1BSUPG1IBTFz$SPTTJOH*EFBTz 5IFZTBJEUIBUFYDFMMFOUJEFBTDPNFGSPNPVUTJEFUIFIFBE
 z$SPTTJOH*EFBTzJTBNFUIPEUPEFSJWFDPNQMFUFMZOFXDPODFQUTBOE JEFBTJOBWFSZTIPSUQFSJPEPGUJNFCZDPNCJOJOHPOFJEFBXJUI BOPUIFSUIBUUIFZIBWFOPSFMFWBODFUPUIFUIFNFBUBMM 1 You will decide the

    theme. 2 8SJUFPVUVOSFMBUFELFZXPSET 3 Combining 1 and 2, and write up images and words that you come up with instantaneously. Rule:
 1. You can combine one keyword or more.
 2. You can hold keywords when you have no idea what to do.
 3. Use intuition without too much thought.
 4. Do not judge whether it is good or bad, write as much as possible. !42
  43. 1 You choose the theme. 2 8SJUFPVUVOSFMBUFELFZXPSET 3 !43 Combine1

    and 2, and write up images and words that you come up with instantaneously.
  44. Please think about 5 scnerios “what smart speaker industry will

    be like in 10 years.“ You have 10 minutes 1 theme is Smart Speaker. 2 LFZXPSETBSFʜ !44
  45. 1PSUBCMFGBO
 (VFTUIPVTF "JSCOC 
 $BSCPIZESBUFSFTUSJDUJPO
 IBSBTTNFOU
 LBCVLJ
 .U'VKJ
 .FBTVSFTUPDPQFXJUIGPPETIPSUBHF
 "WPDBEP#VSHFS


    1BSBMMFMDBSSJFS
 0QFO*OOPWBUJPO
 $IBOHF.BLFS ܞଳઔ෩ػ ຽധ ౶੍࣭ݶ ϋϥεϝϯτ Վ෣ب ෋࢜ࢁ ৯ྉෆ଍ରࡦ ΞϘΧυόʔΨʔ ύϥϨϧΩϟϦΞ ΦʔϓϯΠϊϕʔγϣϯ νΣϯδɾϝʔΧʔ  2 Please Choose 3 favorite keywords. !45
  46. 46 8PSL4UBSU

  47. 47 8PSL4UPQ

  48. 1BSUPG1IBTFz4JMFOU7PUJOHz 5IFSFBSFNBOZNFUIPETUPHJWFJEFBTJOUIFXPSME CVUJTUIFSFB NFUIPEUPOBSSPXEPXOJEFBTFGGJDJFOUMZJOBTIPSUUJNF 
 %FTJHO4QSJOUT4JMFOU7PUJOHJTUIFXPSMETNPTUNFUIPEPG FGGJDJFOUMZOBSSPXJOHEPXOJEFBTJOBTIPSUUJNFNFUIPE 1 "MMNFNCFSTSFDFJWFUISFFCMVFTUJDLFSTQFSQFSTPO 8SJUFZPVSNPTUJOOPWBUJWFJEFBT

    2 $IPPTFOVNCFSPGUIFJEFBZPVUIJOLUIFCFTU  BOEXSJUFUIF OVNCFSPOUIFTUJDLFST 3 'JOBMMZ UIFEFDJTJPONBLFSTFMFDUTUIFNPTUJOOPWBUJWFJEFBXJUIPOMZ POFCJHHSFFOTUJDLFST !48
  49. 4JMFOU7PUJOH3VMF
 5IFJEFBUPWPUFDBOCFZPVSPXOJEFBPSBOPUIFSNFNCFSTJEFB :PVDBODBTUBOZOVNCFSPGWPUFTPOBOZJEFB 1MFBTFFYIBVTUBMMTFBMT !49

  50. NFNCFS`TWPUF EFDJTJPONBLFS`TWPUF !50

  51. 51 8PSL4UBSU

  52. 52 8PSL4UPQ

  53. 53 "QQFOEJY

  54. 54 %FTJHO4QSJOUEPFTOPUVTF*5 %FTJHO4QSJOUVTFIBOEXSJUUFO &WFSZUIJOH
 
 )PXFWFS JUJTCFJOHBDUJWFMZVTFEJOMFBEJOH DPNQBOJFT JODMVEJOH(PPHMF
 


    8IZʁ
  55. 55 Because handwriting and PC typing are different parts of

    the brain. )BOEXSJUJOHWT1$UZQJOH "MUIPVHIUZQJOHPOB1$VTFT POMZBQBSUPGUIFCSBJO  IBOEXSJUJOHVTFTNBOZSBOHFTPG NBOZCSBJOT
 5IBUTXIZFYDFMMFOUJEFBTBSF FBTZUPGMBTI
  56. 56 $MPTJOH 8FBSFUIJOLJOH IPXUPNBLFBOBMPHXPSLXPSLGPS*5JO UIFGJFME /PNBUUFSIPXNVDI*5JTEFWFMPQFE BOBMPHXPSLJT JNQPSUBOU 
 "TMPOHBTJUJTIVNBO

  57. 57 #ZUIFXBZ :BIPP-0%(&JTUIFNPTUBEWBODFEPQFO DPMMBCPSBUJPOTQBDFJO+BQBO
 5IFSFBSFPOMZBGFXDMPTFEEBZTQFSZFBS0GDPVSTFZPVDBOBMXBZTVTFJU PGDPVSTF -FUTBDUJWFMZVTF:BIPP-PEHF

  58. 58 5IBOL:PV ,FOKJ/BUTVNPUP