This was a 5 minute talk I gave to open the Úll conference in Dublin.
5 minute talks are always tricky to communicate. An idea I've been playing with lately is tying Bill Buxton's work in with Jobs To Be Done type thinking, to identify product opportunities.
Many of the ideas and points you'll find in this talk originate with great thinkers like Buxton (http://billbuxton.com).
The purpose of the talk was a whistle stop tour of them.
More idea like these can be found at http://blog.intercom.io