How To Distribute Web Video Content Online

This speaker deck will teach you how to distribute web video content online. David Jenyns will share his techniques and strategies in uploading his videos in YouTube and other platforms. He also points out the importance of placing this content in the right places.

This presentation is taken from the Lights Camera Profits! Workshop. To learn more about web videos, visit http://www.melbournevideoproduction.com.au/video-seo/web-video-tutorials/

Transcript

1. VIDEO DISTRIBUTION Maximum exposure, minimum work.
2. YOUTUBE FACTS • YouTube #2 search engine (April 2010) - comScore • 28.1% of all searches in google network happened on YouTube (Dec 2009) - comScore • YouTube has x13 more traffic than Hulu #2 in the game • Default on smart phones (iPhone / Andriod) + iPad + TV • Do you see google results in YouTube? - universal search
3. WHERE TO SPEND YOUR TIME? • 90% of your time should be YouTube • When to use Vimeo.com and Viddler.com and Amazon S3 • Remember what's the point? Get them back to your site
4. EDIT CHANNEL • Username: brand name, keyword rich & professional (FreeYogaVideos) • Settings ==> Channel type ==> Director / Musician / Comedian / Guru / Reporter • Screenshot when you get awards • Theme & colors ==> Background image • Videos & playlists ==> Autoplay featured video • Edit your profile ==> Add URL • Tell them to subscribe
5. ACCOUNT SETTINGS • Fill out all the detail you can • Profile ==> Change picture • Activity sharing ==> Facebook + Twitter • Know your demographics through insight
6. UPLOADING TO YOUTUBE • No automated software for YouTube • Know your avatar • Pick your keyword - more aggressive, broader keywords • https://ads.youtube.com/keyword_tool • Google free keyword tool • I like product names, industry leaders, news stories, product launches
7. CRAFTING YOUR POSTS • Search the term on YouTube • Copycating has double benefit
 (SEO + referrers) • Name your file the keyword? • Titles, descriptions, tags ! • Title • Copywriting is king • Deliver on what you promise • 4-6 words • Primary keyword
8. CRAFTING - PART 2 • Description • Url @ start and end • Call to action • Primary and secondary ! • Tags • 3-6 keywords • Use quotes to group keywords • Research the competition Let’s give it a go...
9. SEO FOR YOUTUBE - LEVEL 1 • Embed on and link to with anchor text from: • Your high PR (turn off related videos) • Web2.0 network - windsordentist.posterous.com • Blog network
 www.theSEOmethod.com/ama
 www.theSEOmethod.com/linkvine
 www.theSEOmethod.com/portalfeeder • Link to youtube.com/user/<yourid>
10. CREATE YOUR OWN VIDEO PAGES • Keyword research as normal • Titles, descriptions, keywords • Add content (maybe transcriptions) • Setup internal linking structure • Video sitemaps • www.freetradingsystems.org
11. LEVEL 2 VIDEO SEO • Example SEO spreadsheet • Target videos with views but not #1 • Using playlists - more tickets in the search engine lottery • Using yours + top videos
12. INCREASED ENGAGEMENT • Email your own subscribers (embedding video in email?) • Positing bulletins • Comment + favourite + thumbs up (www.youtube.com/user/WHATTHEBUCKSHOW) • Video responses • Comment on others’ videos gives "do follow" links to your channel
13. LEVEL 3 VIDEO SEO • Check out the competition using Insight (referrers) • Buy or lease top viewed YouTube accounts • Become a partner • ads.youtube.com hasn't been that good for me • Syndicate Kahuna theSEOmethod.com/portal feeder
14. BE A LITTLE DODGY? • Auto friend requests tubetoolbox.com • Auto play generators and/or paidtoclick.com • Don't re-encode and resubmit videos • Just put out good content
15. PROOF IN THE PUDDING • Trading system #1 • Best stock broker #1 • Trading plan #1 • Achieve financial freedom #1 • Trading strategy #3
16. TUBEMOGUL.COM • Non commercial or $500 a month • Higher stick rate • 7 sites verified - how we verify • Great back end stats
17. .COM • Commercial intent ok • Lower stick rate • 7 sites verified • Average backend stats
18. PRWEB.COM • Getting extra reach + good backlinks • Not that cheap $360 • Google Vs Yellow Pages
 
 • www.prweb.com/releases/google-vs-yellow-pages/04-06/prweb3838154.htm
19. DON’T TELL ME... SHOW ME • Daryl Guppy • Endre Dobozy • Nicolas Darvas • MetaStock • TradeSim
20. HOST IT YOURSELF • aws.amazon.com/s3/ + cloud front + www.ezs3.com • Wordpress - flv embed plugin
 (includes video sitemap creation) • FlowPlayer.org • One last thing... video PDFs + video email
 
 

21. QUESTIONS