Social Media & Local Searches For Business Made Easy

This speaker deck will teach you on how to use social media and local searches for your business. David Jenyns will walk you through the strategies and how to effectively implement this for your businesses.

This presentation is taken from the Small Business Internet Marketing Workshop. To learn more and view the other presentations, visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/

Transcript

1. LOCAL SEARCH & SOCIAL MEDIA Put your business on the cutting edge.
2. GOOGLE PLACES ! ! • Roll the tape • It’s in prime position • eg. "dentists south yarra" & "iso consultants melbourne"
3. GETTING DOWN TO BUSINESS • Claim your listing or add a new one • Best claimed with your domain email • Company name: no funny business • Real address: can be hidden later • Use their approved categories + keywords • Hours, photos, videos, additional notes • Verify your listing - phone / mailer
4. GOOGLE PLACES ALGORITHM • Address/ service areas • Data must match yellow pages, yelp, trip advisor • Get reviews • Add posts to your places • Coupons • Testing getting links
5. WEB2.0 THE WAY I SEE IT • Not for every business • Meet the clients where they are • Hard to quantify ROI • Show you care • Needs ongoing management • Must be used productively
6. TWITTER • Engage with clients • Keep them informed • Industry news
7. FOURSQUARE • List your business • Mayor discounts • Count-based specials
8. FACEBOOK PAGES • Greatest swindle of all time • Showcase testimonials • Videos on the rise • Look at flippingawesome.com
9. FACEBOOK PPC • Pete’s MCG Story
10. QUESTIONS