Guerrilla SEO

Guerrilla SEO and positioning your website as the most useful authority in your niche… while on a shoe string budget.

Transcript

1. Guerrilla SEO Donnie Cooper http://sroi.us/guerrillaseotalk
3. http://sroi.us/seopyramid On-page for Relevance Filtering Off-page for Ranking Optimization Pyramid
4. Keyword Research & Targeting
5. kissinsights.com Get Ideas From Customers
6. Iedentify Relevant Niches http://ubersuggest.org/
7. Research Keyword Demand sroi.us/keywordtool
8. Keep in Mind...
10. Develop Your Strategy
11. restaurants in panama city
12. What Will it Take to Get There? http://www.opensiteexplorer.org
13. Develop Competative Content http://sroi.us/competitiveresearch
14. Build Info Hierarchy from General to Specific
15. On-Page Optimization http://sroi.us/perfectpage • URL = /x • <title>x</title> • <h1>x<h1/> • <h2>xx</h2> • <img alt="x" src="x" /> • content = "x","xx","xxx" ◦ use variations ◦ sound natural
16. Does Google See It? cache:panamacity.org
17. USP = Give People A Great Reason To Choose You
18. The Secret to SEO... http://sroi.us/nospam
19. Search One and Done
20. Make Bookkeeping Less Painful
21. Teach People to Fish
22. Be Genuinely Useful
23. Give Information Freely http://atlanta-restaurantblog.com/
24. Give Information Freely 30,000+ Inbound Links!! (= visitors & rankings)
25. Provide Useful Resources for Visitors
26. Become Popular Online
27. Be Helpful, People Will Notice Even if you're recommending a competitor
28. Participate on Relevant Platforms
29. Be Involved Offline Too
30. Become an Expert / Be Trustworthy
31. Participation Adds Up For People & Engines
32. Ongoing Outreach
33. http://sroi.us/hub
35. Start Learning Here • Google's Webmaster Guidelines • Google's SEO Starter Guide • SEOmoz's SEO Beginner's Guide • Google SEO Video Tutorial
36. Continuous Learning • www.seomoz.org/blog • www.marketingexperiments.com/blog/ • www.youtube. com/user/GoogleWebmasterHelp • http://sroi.us/bingseoblog • scientificroi.org/blog • http://sroi.us/meetup
37. Donnie Cooper ask me anything, anytime... quora.com/Donnie-Cooper Facebook.com/DonnieAllenCooper http://sroi.us/guerrillaseotalk