Portfolio Dwita Melati Ayu

Transcript

1. DWITA MELATI AYU PORTOFOLIO melatidwita@gmail.com
2. Project manager CPXI Indonesia
3. CPXi is a global digital media company aimed at driving efficiencies and effectiveness in the tech- enabled marketing space. With 15 years of experience marrying technology and managed solutions, CPXi created Digital Remedy to deliver performance based innovation that maximizes business potential.
4. HOW DO I WORK: Meet the client Create a brief for team Brainstorming with team Create the presentation and budget Present to the client Supervise the project Coordination with the whole department Coordination with 3rd party Make a report
5. Website Management Content Development – Maintenance
6. TVC PRODUCTION PROJECT Planning & Supervising
7. Some of proposals that I’ve made
8. Client TPS Food Brand Fitarice Objective Brand Awareness Target market 25-45 YO Channel Distribution: Programmatic, Social media management, Website Development, FB Ads, You tube Ads, Insta Ads, Native Ads, SEM
9. Client TPS Food Brand Bihunku Objective Brand Awarness Engagement Target market 15-55 YO Channel Distribution: Programmatic, Social media management, Website Development, FB Ads, You Tube Ads, SEM, partnering with other vendors
10. Client TPS Food Brand Superior Objective Brand Awareness Engagement Target market 20-55 YO Channel Distribution: Programmatic, Social media management, Website Development, FB Ads, You Tube Ads, SEM, partnering with other vendors
11. Client TPS Food Brand Kremezz Objective Brand Awareness Engagement Target market 20-55 YO Channel Distribution: Programmatic, Social media management, Website Development, FB Ads, You Tube Ads, SEM, SEO
12. Client TPS Food Brand Unbranded Channel Objective Traffic Target market Mothers, 23-40 YO Channel Distribution: Website
13. Marketing Communication PT. Jiggie Teknologi Indonesia
14. Jiggie is an event discovery and social app that brings people together to enjoy fun activities and exciting events in Jakarta. Browse through a curated list of Jakarta's most exciting events in music, food, nightlife, art & culture and fashion. Then meet other fun people interested in going to the same events you are.
15. HOW DO I WORK: Content Management Event curation Editing the content Community Building Collaboration with Vendors Customer Relationship Management Social Media & Email Marketing Content Ads Product Controlling Coordinate with Tech Team Report every bugs we find on app
16. Content Management • Get the upcoming event from sources • Curate them • Get all the details about the event • Put it on the app
17. Community Building • Teach the vendors about how to use the Admin for Vendors properly • Coordination with vendors once customer order from the app
18. • Responsible to answer all the comments on social media and also complain from users through Jiggie’s phone • Develop Jiggie Brand Ambassador program to get more users and get some insights from them Community Building
19. Social Media Management Facebook Twitter Instagram
20. Social Media Ads Facebook Ads Twitter Instagram Ads
21. Weekly Emails Using Mailchimp • Curate the event for weekly emails • Make a content • Make a graphic for header image
22. Product Controlling To coordinate with tech team: -Ask them to fix any bugs that we catch -Update them about the insight to improve the app
23. Off Air Activity Hold a Pre-Launch Event
24. Off Air Activity Hold a Launch Event
25. Off Air Activity Run a Focus Discussion Group
26. Spoke Person News Interview