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Voice trends and search

Voice trends and search

A talk about the state of voice and how voice interfaces will impact search engines. Presented at Hackference 2016.

Josh Dzielak

October 21, 2016
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  1. Community
    #hackference OCT 21 2016
    Community
    Josh Dzielak
    Developer Advocate
    [email protected]
    @dzello
    Lightning talk: voice trends and search
    October 21, 2016 — #hackference

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  2. Community
    #hackference OCT 21 2016
    IS VOICE HERE YET?

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  3. Community
    #hackference OCT 21 2016
    35x VOICE
    SEARCH QUERY
    GROWTH
    Data from Google trends for
    searches likely to be voice
    commands (neat trick)
    Sorry Dads

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  4. Community
    #hackference OCT 21 2016
    MOST CONSUMER
    VOICE ADOPTION
    IS RECENT
    And adoption is
    speeding up
    Shift to mobile
    encourages voice,
    typing is harder, mobile-first
    won’t need to learn
    touch typing
    source: survey by MindMeld, Dec. 2015

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  5. Community
    #hackference OCT 21 2016
    VOICE ADOPTION
    DRIVEN BY
    HANDS-FREE &
    VISION-FREE
    INTERACTION
    Car & Home & VR/AR
    12% adopt voice
    search to avoid
    confusing menus :)

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  6. Community
    #hackference OCT 21 2016
    VOICE ADOPTION DRIVEN BY
    TECHNOLOGY IMPROVEMENTS
    source: 2016 KPCB Internet Trends Report

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  7. Community
    #hackference OCT 21 2016
    ACCURACY IS
    IMPROVING FAST
    Oct. 2016
    Historic Achievement: Microsoft
    researchers reach human parity
    in conversational speech
    recognition
    Humans are 95-96%
    accurate
    Andrew Ng of Baidu
    believes 99% accuracy
    is the “game changer”

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  8. Community
    #hackference OCT 21 2016
    SEARCHES DONE BY
    VOICE OR IMAGE
    BY 2020
    50%

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  9. Community
    #hackference OCT 21 2016
    HOW DOES VOICE
    CHANGE SEARCH?

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  10. Community
    #hackference OCT 21 2016
    voice query:
    “Show me all restaurants
    near the jewellery district
    in Birmingham”
    or on mobile:
    “Where’s a good place to
    eat around here?”
    ● The words we type aren’t the same as the words we say.
    (questions, more stop words, politeness!)
    keyboard query:
    “restaurants jewellery
    district birmingham”

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  11. Community
    #hackference OCT 21 2016
    ● There are multiple ways to capture intent.
    (sensors, cameras, location, et. al.)
    voice query:
    intent = speech-to-text
    + tone + location + camera?
    + ???
    keyboard query:
    intent = keywords +
    (maybe) personalization

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  12. Community
    #hackference OCT 21 2016
    ● Voice is conversational.
    (stateful, progressive)
    Voice query refinement
    Keyboard query refinement
    is there anything to eat around here
    I found 4 restaurants that match...
    who has the best thai food
    Top result does not fit your budget.
    fine then, the cheapest thai food?

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  13. Community
    #hackference OCT 21 2016
    HOW CAN DEVELOPERS
    PREPARE FOR VOICE?

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  14. Community
    #hackference OCT 21 2016
    Start hacking !
    Amazon Alexa
    Oct. 2016: >1000 Skills
    (Amazon selling more Echoes
    than Kindles now)
    In-depth Alexa Tutorial

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  15. Community
    #hackference OCT 21 2016
    See you at the
    hackathon!
    [email protected]

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