Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to measure developer love and reach

How to measure developer love and reach

Video: https://www.youtube.com/watch?v=HmB7gTaKYI8

Two things a developer relations program should understand are ‘How much do our developers like us?’ and ‘How many people are they telling about us?’ The answers shape the growth of our communities, but it’s not obvious how to put numbers to them. In this talk, I’ll share examples of how real companies use data to calculate the love & reach for their communities and use that data to prioritize DevRel efforts. Then I’ll describe how you can start doing the same today to win the hearts and minds of more developers! No expensive BI tools or data science required.

Josh Dzielak

July 07, 2020
Tweet

More Decks by Josh Dzielak

Other Decks in Technology

Transcript

  1. @dzello · #DevRelCon
    How to measure developer
    Love and Reach with the
    Orbit Model
    @dzello · #DevRelCon
    Josh Dzielak · DevRelCon Earth · July 7, 2020

    View full-size slide

  2. @dzello · #DevRelCon
    I’m Josh
    Developer advocate
    Co-founder & CTO at Orbit
    He/him
    Formerly

    View full-size slide

  3. @dzello · #DevRelCon
    ● Product based on the model
    ● Community CRM for developers
    ● Early access: orbit.love

    View full-size slide

  4. @dzello · #DevRelCon
    Orbit Model backstory
    November 2014
    Keen IO
    2016
    Algolia

    View full-size slide

  5. @dzello · #DevRelCon
    Orbit Model backstory
    2018
    DeveloperMode
    2019 - Orbit

    View full-size slide

  6. @dzello · #DevRelCon
    How do I measure my community's
    engagement and growth?

    What contribution should I ask each
    community member to make?

    Which members should I prioritize
    spending time with?

    How much value are we creating for the
    community?

    View full-size slide

  7. @dzello · #DevRelCon
    Today’s agenda
    ● Orbit Model overview
    ● Love: Measuring engagement
    ● Reach: Measuring influence
    ● Discussion! (throughout)

    View full-size slide

  8. @dzello · #DevRelCon
    Orbit Model overview

    View full-size slide

  9. @dzello · #DevRelCon
    What is the Orbit Model?
    Space-themed mental model and visual canvas for
    building communities, born out of working with developers.
    A)
    A metaphor for community, in the way the funnel is a
    metaphor for marketing and sales.
    B)

    View full-size slide

  10. @dzello · #DevRelCon
    What is the Orbit Model?
    An open source project that you can contribute ideas,
    documentation, and experiences to.
    D)
    Vocabulary and set of metrics for measuring the
    impact and ROI of community.
    C)
    An algorithm for doing a bitwise OR operation
    E)

    View full-size slide

  11. @dzello · #DevRelCon
    What is the Orbit Model?
    D. An open source project
    C. Vocabulary and set of metrics
    ✅ A-D are correct!
    A. Mental model
    B. Metaphor for community

    View full-size slide

  12. @dzello · #DevRelCon
    Model objectives
    Member experience
    ⚡ Faster community activation
    Smoother onboarding
    Higher retention
    Team impact
    Metrics and reports
    Better team organization
    ⚙ Scalable programs

    View full-size slide

  13. @dzello · #DevRelCon

    View full-size slide

  14. @dzello · #DevRelCon

    View full-size slide

  15. @dzello · #DevRelCon

    View full-size slide

  16. @dzello · #DevRelCon

    View full-size slide

  17. @dzello · #DevRelCon

    View full-size slide

  18. @dzello · #DevRelCon
    Design and offer mutually beneficial opportunities to members
    that increase their love and reach.
    Can we
    hire you?
    Can we include your blog
    post in our newsletter?
    Do you want mentorship
    or training?
    Would you like some swag?
    Want to give a talk at our
    next event?

    View full-size slide

  19. @dzello · #DevRelCon
    Love: measuring engagement
    “Love is the currency that drives community.”
    —Erin Frey, Orbit community member

    View full-size slide

  20. @dzello · #DevRelCon
    ”Love is a member's level of engagement and investment
    in the community. Someone with high love is highly active
    and plays key roles in the community like contributing,
    moderating, and organizing.”
    —orbit-love/orbit-model on GitHub

    View full-size slide

  21. @dzello · #DevRelCon
    5 Steps to
    Measuring
    Love
    1. Define your activities
    2. Give each activity a score
    3. Record when activities happen
    4. Assign love + orbit level
    5. Generate reports and discuss

    View full-size slide

  22. @dzello · #DevRelCon
    1. Define your activities
    What activities matter in your community?
    Activities are realized opportunities

    View full-size slide

  23. @dzello · #DevRelCon
    Need
    activities?
    The Orbit Model Airtable
    Templates has you covered
    http://template.orbit.love

    View full-size slide

  24. @dzello · #DevRelCon
    2. Assign scores
    Give each activity a score from 1-10 based on how much
    engagement & responsibility it indicates.
    +1 point:
    Joined mailing list
    +10 points:
    Gave user conference keynote
    +6 points:
    ‍♂ Successful support interaction

    View full-size slide

  25. @dzello · #DevRelCon
    3. Record activities

    View full-size slide

  26. @dzello · #DevRelCon
    4. Assign love
    Easy way to calculate
    love: take the highest
    activity score in the
    last 6 months.

    View full-size slide

  27. @dzello · #DevRelCon
    4. Assign orbit level
    Choose orbit level
    base on love + your
    other knowledge of
    the member.

    View full-size slide

  28. @dzello · #DevRelCon
    5. Generate reports

    View full-size slide

  29. @dzello · #DevRelCon
    5. Discuss
    Member experience
    Who are our highest-love developers?
    Who is ramping up? Who’s gone dormant?
    Do we have activities in place for members
    with each degree of love?
    Team impact
    How is love changing over time?
    What changes can we attribute to our
    work as a DevRel team?
    How does love compare across locations
    or customer segments?

    View full-size slide

  30. @dzello · #DevRelCon
    Reach: understanding influence
    ”Reach is a measure of a community member’s sphere of influence and
    takes into account their reputation, credibility, and degree of
    connectedness.”
    —orbit-love/orbit-model on GitHub

    View full-size slide

  31. @dzello · #DevRelCon
    4 Steps to
    Measuring
    Reach
    1. Define your signals
    2. Give each signal a value
    3. Record value for each member
    4. Discuss

    View full-size slide

  32. @dzello · #DevRelCon
    1. Define signals
    ● Social media followers and engagement
    ● Stars and followers on GitHub
    ● Reputation scores on communities like StackOverflow
    ● Title and position inside their company
    ● Pagerank or estimated traffic to their website or blog

    View full-size slide

  33. @dzello · #DevRelCon
    2. Give signals a value

    View full-size slide

  34. @dzello · #DevRelCon
    3. Record member values

    View full-size slide

  35. @dzello · #DevRelCon
    4. Discuss
    Member experience
    Who are our highest-reach developers?
    Do we have programs in place for members
    with each degree of reach?
    What are our member’s goals when it comes
    to increasing their reach?
    Team impact
    How is reach changing over time?
    What changes can we attribute to our
    work as a DevRel team?
    How is reach helping drive awareness?
    Referrals? Brand building?

    View full-size slide

  36. @dzello · #DevRelCon
    Thank you DevRelCon!
    Say hello: @dzello
    Learn more: https://orbit.love/

    View full-size slide