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Communities aren’t funnels: try the Orbit Model instead

Josh Dzielak
December 11, 2019

Communities aren’t funnels: try the Orbit Model instead

The funnel is widely accepted in sales and marketing circles but works poorly for developer relations. Communities are built over time with many intermediate goals and long feedback loops. The Orbit Model is an alternative to the funnel that accounts for the multitude of ways developers drive adoption for the platforms they love. Come learn how to define the levels of your orbit and identify the highest potential developers at each level.

Josh Dzielak

December 11, 2019

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  1. @dzello · #DevRelCon Communities aren't funnels: Try the Orbit Model

    instead @dzello · #DevRelCon Josh Dzielak · DevRelCon London - December 11, 2019
  2. @dzello · #DevRelCon The Orbit Model is a tool for

    building enthusiastic communities
  3. @dzello · #DevRelCon Elias St. Elmo Lewis created the marketing

    funnel in 1898 “that’s my real name!”
  4. @dzello · #DevRelCon Adoption is a new science. • happens

    slowly over time • use long before you buy • discovery is word-of-mouth • community is the engine
  5. @dzello · #DevRelCon Applied to adoption, the funnel is a

    downward spiral. The following examples will be awkward. ‍ ‍
  6. @dzello · #DevRelCon “Can you share that developer’s email with

    the sales team?” Sorry, my laptop keeps dropping the wifi.
  7. @dzello · #DevRelCon The Orbit Model helps you: Explain what

    it is you do as a DevRel Identify key developers to work with Measure and communicate your impact
  8. @dzello · #DevRelCon Well-connected Respected by peers Passion for teaching

    Love Expert knowledge High satisfaction Part of the tribe Reach
  9. @dzello · #DevRelCon Answers to the quiz later • Software

    is adopted, not sold • If you do DevRel, you do adoption • Funnel : Conversion :: Orbit : Adoption • Orbit Model is incrementally adoptable