Tech's Next Big Thing: What the Biggest Trends of 2014 Mean For Brands
From ANA BrandMasters 2014. Mashable Senior Tech analyst Christina Warren runs down some of the biggest trends in tech in 2014 and how brands and marketers can use them.
and those who think like them. Grew up with technology and constantly immerse themselves in it. Early adopters and those interested in innovation in business, design, music, television, film and more. Shape the “information revolution.” • • •
and Other Computerized Eyewear Smartwatches: Pebble, Samsung Gear Line, Sony SmartWatch and Many, Many More Fitness Trackers/Smart Bands: Nike Fuelband SE, Fitbit, Jawbone Tech’s Next Big Thing / Wearables
700% From H1 2013 • Canalys Predicts 8 Million Fitness Bands Will Sell in 2014 and reach 45 million by 2017 • ABI Research Predicts 7 Million Smartwatches Sold in 2014 M Tech’s Next Big Thing / Wearables
Should Start Looking At Wearables Now • Develop Apps or Content That Fits The Device/Use Case • Google Glass Doesn’t Allow Ads, But That Doesn’t Mean You Can’t Build An App • Focus on Utility, Not Simply Brand Marketing • Take Advantage of Context and Location When Possible • Look At Successful Early Branded iPhones Apps
• Getting in Early Means You Can Get Press Just For Showing Up • Focus Your Campaign Around the Wearable Demographic • Don’t Forget to Make Sure Your Main Site is Responsive and Mobile Friendly
the Numbers • 450 Million Monthly Active Users, 70% Active Daily • 1 Million New Users a Day • Send 19Billion Messages Each Day, More Than SMS • Over 600 Million Photos Uploaded Each Day • Over 100% Y/Y Growth • Huge Global Reach, Hasn’t Even Taken Off in the US Yet
Can Take Advantage • Absolut Unique WhatsApp Campaign in Argentina • Ben & Jerry’s On Instagram • Make Content Beautiful • Think About Using WhatsApp As a Way to Do SMS Marketing… But For Real • Try to Integrate These Technologies Into Broader Campaigns
M • A Beacon is a low-cost, low-energy transmitters that can alert phones or other devices of their presence • Apple’s implementation is called iBeacon and Qualcomm is making beacons too
the beacon can send a notification or alert to a user’s phone. • It can also trigger actions (check-in in an app, add a digital coupon to a wallet) • Beacons are similar to NFC, but with a wider range and lower-cost Tech’s Next Big Thing / Beacons M
View Beacons • Similar to QR codes…except people might actually use them. • Great way to build loyalty, call-attention to product placement • Use as a way to Enter Contests, Offer More Information, Lead Gen • Use Beacons as an Opportunity to Partner with Other Brands, Retailers and Venues
Christina Warren
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