FISH 6000: Week 11 - Talking about your work

Transcript

1. Week 11: Talking about your work FISH 6000: Science Communication for Fisheries Brett Favaro 2017 This work is licensed under a Creative Commons Attribution 4.0 International License
2. Land Acknowledgment We would like to respectfully acknowledge the territory in which we gather as the ancestral homelands of the Beothuk, and the island of Newfoundland as the ancestral homelands of the Mi’kmaq and Beothuk. We would also like to recognize the Inuit of Nunatsiavut and NunatuKavut and the Innu of Nitassinan, and their ancestors, as the original people of Labrador. We strive for respectful partnerships with all the peoples of this province as we search for collective healing and true reconciliation and honour this beautiful land together. http://www.mun.ca/aboriginal_affairs/
3. First… Power ¼ Hour! 15 minutes… Ready… GO!
4. Today: 1. Popular article – Peer review 2. Verbal storytelling
5. Popular article assignment MAX 650 words. Less is better Audience: Fishers in Atlantic Canada 1. What is the problem? 2. What will you do to solve it? 3. How will doing this improve science, management or practice of fisheries? Get a colleague to read it out loud back to you - note where they stumbled in reading. And provide general feedback. 20 min per partner.
6. Submit final version (Week 12)
7. Today: 1. Popular article – Peer review 2. Verbal discussion of science
8. Verbal Comms 1. Conferences and networking 2. Interviews
9. 1. Conferences and networking Photo: http://www.myotonic.org/2016-mdf-annual-conference-huge-success Networking events, cocktail hours, socials, etc. Nearly every conference has one.
10. Scientists – especially introverted ones – can be lost in the crowd Let’s talk about mastering the social
11. How to operate a marine radio in an emergency 1. State your vessel ID and position: Mayday mayday mayday, this is [Boatname] My position is Latitude xxx Longitude yyy, two miles North of Fogo Island 2. State your message We have an engine fire and our vessel is sinking 3. Say how many people are aboard We have three adults and two children aboard Await response If conversation was cut off here, Coast Guard would at least know there’s an emergency in a wide area Now, they know where you are. If conversation cut off here, they could find you (but they don’t know the problem yet) Now, they know nature of the problem. If conversation cut off, they have most of info they need Now, they know how many people to search for Information is given in declining order of importance, understanding communication could be cut off at any time
12. Socials are kind of similar • You never know when communication might be cut off • The person you’re speaking to sees an old friend • The VIP you’re speaking with gets mobbed by fans • The person you’re speaking with finds you boring • You find THEM boring Strategy: Start with a business card If comms get cut off, have you exchanged contact information? Do they know who you are? Do you know who THEY are?
13. Bring business cards Design ideas Firstname Lastname M.Sc Student / Ph.D Student / Ph.D Candidate Anticipated graduation: Fall 2019 Specialty: Data science, fisheries, fishing gear design, policy Firstname.lastname@mi.mun.ca Twitter: @FirstLast 709-xxx-xxxx Picture of study organism QR code to personal website or OrcID About.me/FirstLast
14. When you introduce yourself to someone, deliver a prepared introduction and then find common ground This is not an elevator pitch
15. Pitches are a very specific type of communication Conversations are not a pitch! Peace Arch News They are: - Highly rehearsed - Have a narrow, linear story - Usually 2-5 min - Extremely structured - Underpinned by a clear ask
16. Staffing a booth is different from… …delivering a pitch on stage which is different from… …talking to a VIP privately
17. Let’s talk about mastering the social Business-y Science-y Big Small
18. Let’s talk about mastering the social 1. Prepare your introduction “Hi, I’m X. I’m a Master’s/Ph.D student at Memorial University / in the easternmost part of Canada (International)” “In my M.Sc research, I…” Status Location Name What you do *conversation ensues* Add or subtract elements based on audience Local vs. somewhere else. Science vs. non-science.
19. This introduction should lead to a search for common ground. What can you do to add value to their lives? Can you introduce them to someone else? Can you link them to data? Do you have skills that they don’t have? Be ready to actively participate in a conversation: https://www.youtube.com/watch?v=H6n3iNh4XLI
20. 2. Look for loners - People will often congregate around the most senior or “most important” people. They will compete for attention - Look for people on their own, in small groups, etc. Go say hi! 3. Operate in pairs - It’s easier to sing praises for a friend, vs. yourself - Know one or two things about the person you’re introducing “This is Mary. She was just telling me about some really interesting research she is involved in…” (This opens the door to Mary to introduce her research) “I’d like to introduce my labmate Joe, who is a rockstar fishing gear designer that works with some pretty innovative industries in Newfoundland”
21. https://www.youtube.com/watch?v=nMYlv_Xyg9k Forgetting people’s names:
22. http://ericholscher.com/blog/2017/aug/2/pacman-rule-conferences/ 4. Make space for others
23. Exercise Part 1: Hello, I am xyz. I’m a ___ at the Marine Institute Great! *Introduces self*
24. Exercise Part 2: Introduce another I’d like to introduce you to ____. He/she is a ____ at the Marine Institute and *say something complementary* You’re too kind. Actually *I’D* like to introduce YOU to ____. He/she is a … Work the room! Keep going until everyone has introduced someone else
25. Goal Setting • Discuss with each of your teammates: • What were your goals last week? • Did you achieve them? Why or why not? • What is your goal for THIS week? Goal-setting, peer support, reflection Examination, blame, fault, bragging
26. Verbal Comms 1. Conferences and networking 2. Interviews Interviews are a bi-directional means of verbal communication. You vs. one other.
27. Interviews may be on TV, on radio, or for print Some examples: • http://www.cbc.ca/radio/quirks/september-2-2017-1.4270740/harvey- reminds-cities-their-wetlands-are-worth-money-too-1.4270747 <-- host introduces • http://www.cbc.ca/radio/quirks/geoengineering-stressed-out-fish-electric- long-johns-sterile-mosquitoes-tardigrades-1.4225755/fish-that-are-stressed- out-are-less-likely-to-get-caught-1.4225765 <-- Scientist introduces self • http://www.cbc.ca/news/coral-catastrophe-on-christmas-island-reefs-2016- 04-23-pt-1-1.3549363?autoplay=true <-- Scientist introduces self
28. • Who are you and what are you studying? • Emotion, personal stories encouraged. Take the listener into your world. Help them see the wonder of science through YOUR eyes • You generally must describe your work in < 1 min, as a basis for the rest of the conversation • The average person speaks at ~150 words per minute, with some variation Much like socials, the interview generally starts with an intro to you as a person
29. Exercise: Measure your speaking speed Go here: https://academic.oup.com/icesjms/article/74/6/1514/3094697 - Read out loud to a partner for one minute, at a comfortable speaking speed. - Partner times you. At one minute, how far did you get?
30. 48 Words 180 Words 128 Words 105 Words 264 Words 337 Words How far did you get?
31. You don’t have many words to make a verbal point When giving a radio, podcast, etc. interview you need to get right to the point And, But, Therefore can shape this Interviewer: “We’re happy to have *person* in-studio today. *Person* is a graduate student at the Marine Institute, doing innovative work in the fishery. *Person* welcome to our show. Tell us about your work!” MAX 150 WORDS - Don’t be monotone! Sound interested in what you’re talking about - Vary your speed – slow for emphasis And, But, Therefore can shape this
32. • Prepare a <150-word response to this question. Pretend you’re going to be on the radio • Audience: CBC listeners in St. John’s Read it out loud to at least 3 colleagues. Get feedback. Now: Interviewer: “We’re happy to have *person* in-studio today. *Person* is a graduate student at the Marine Institute, doing innovative work in the fishery. *Person* welcome to our show. Tell us about your work!”
33. • Record your 150 word intro (and send me your transcript) • We will play these in class next week! Final assignment! Radio introduction Interviewer: “We’re happy to have *person* in-studio today. *Person* is a graduate student at the Marine Institute, doing innovative work in the fishery. *Person* welcome to our show. Tell us about your work!” We will record on my studio-quality mic Sign up using Teams form