The Stripe Onboarding Flow

Twitter embraced the new Stripe homepage. How about its user onboarding?

This week, I review the Stripe first-time user experience.

What struck you the most in this review? If you enjoyed the read, please share it on Twitter!

Transcript

1. The Stripe onboarding flow
2. Twitter embraced the new Stripe homepage. How about its user onboarding? @fmerian
3. Overview Step 2. Sign up. Step 3. Welcome to Stripe! Step 1. Home. Easy as 123? @fmerian
4. Step 1. Create your Stripe account. The signup page reminds the key benefits: quick, unified, trustworthy. @fmerian
5. Still, the signup form might be simpler. @fmerian Step 1. Create your Stripe account.
6. Alternative. Fewer inputs and a logo cloud for an optimized signup page. An alternative could have been to add a logo cloud to inspire action. @fmerian
7. Step 2. Welcome to Stripe! The main dashboard, already. It's really quick get started! @fmerian
8. Step 2. Welcome to Stripe! On the other hand, it displays a lot of data. It could have been different for easier adoption. @fmerian
9. Step 3 Get started Step 4 Welcome to Stripe! Alternative. Get started with Stripe. One option would be to add an extra step to focus on what the user really wants to achieve. Less is more. @fmerian
10. Step 2. Welcome to Stripe! Little big detail. Stripe lets you view test data so you don't start from a blank page. Brilliant. @fmerian
11. Step 2 Create your account Step 1 Home Step 3 Welcome to Stripe! Recap @fmerian
12. Lessons learned.
13. Set expectations. Your onboarding experience reflects your value proposition. Take Stripe: Start accepting payments instantly. @fmerian Step 2 Step 1 Step 3
14. Don't let your users start from a blank page. If you're struggling, one workaround is to display test data. @fmerian
15. Add social proof on your signup page to inspire action. @fmerian
16. Twitter embraced the new @Stripe homepage. How about its user onboarding? Florent Merian @fmerian CLICK TO TWEET 10 21 15 Thanks for reading! My review 👉 Over to you, what struck you the most in this onboarding experience? Spread the word! @fmerian
17. I review onboarding experiences from great B2B SaaS companies and share how I'd optimize them once a week. One more step