Creating a User Journey for Your Open Source Community

In this session, we will go through how to design a community path to increase user involvement over time. Much of this will go through how to initiate early user engagement and build on that momentum over time. By creating a strong and powerful user experience in turn you create opportunity and access for your users and build a stronger, more vibrant community

Transcript

1. A User Journey for Your Open Source Community
2. EVERY ONCE IN AWHILE, A REVOLUTIONARY PRODUCT COMES ALONG THAT CHANGES EVERYTHING.
4. This is it. This is what matters. How it makes someone feel. Will it make life better? Does it deserve to exist? We spend a lot of time On a few great things. Until every idea we touch Enhances each life it touches.
5. Experience is Everything
6. @francium
8. A User Journey for Your Open Source Community
9. Focus on every user every step of the way
10. Be obsessed with user success
11. Agenda
12. Product Mentorship Empowerment for n00bs sophomores experts
13. then... all the awesome things you can do with community
14. But first: designThinking
15. ‘Successful design, like successful gardening, is never finished and constantly changing’ Tim Brown, President and CEO, IDEO
17. Make things à Make People Products successful
18. Step 1: make the n00bs love you
19. ‘We think about the first 2 minutes with Meteor. We are maniacal about the developer experience’ Matt Debergalis, Founder, Meteor Development Group
20. Step 1: make the n00bs love you product: the first two minutes the first two hours the first two days
21. Step 1: make the n00bs love you mentorship: how do they figure it out?
22. NGINX   Started  in  2004  
23. Aleksandar Lazic, Full story from: http:// bit.ly/13tlh7r At the end of 2006 I have started to translate the src/ core/nginx.c from the source… there wasn’t any docs for this even in Russia
24. May 2006: 52,092 Hosts September 2006: 87,172 Hosts NGINX
25. Step 1: make the n00bs love you empowerment: why do they stay?
26. •  Rewards •  Get them excited •  Get them connected with each other – Study Groups – User Groups
27. Questions?
28. Step 2: the n00bs grew up: the sophomore
29. Step 2: the sophomore product: is it easy to scale? can you grow up?
30. Step 2: the sophomore mentorship: where are the resources?
31. •  Books •  Blogs •  Planets •  Tutorials •  Videos/Screencasts
32. Step 2: the sophomore empowerment: why do I stick around? am I awesome yet?
33. •  Rewards •  Send the right message •  Connect!
34. Questions?
35. Step 3: the experts
36. Step 2: the experts product: they know it they have ideas
37. Step 2: the experts mentorship: bring them together make exclusivity work
38. •  Enable a free flow of information – Summits – Mailing lists – Buddy systems
39. Step 2: the experts empowerment: turn them into leaders use your expertise
40. Questions?
41. all the awesome things you can do with community
43. MARKET?  
44. A set of actual or potential customers, for a given set of products or services, who have a common set of needs or wants and references each other when making a buying decision.
45. references each other when making a buying decision.
46. erhm, actually, we don’t buy anything in open source.
47. using a product = investment.
48. references each other when making a buying decision.
49. your community needs to communicate.
50. •  Mailing lists •  Stackoverflow •  Facebook groups •  Github •  User groups •  BoaF
51. you need to guide them
52. n00b expert
53. REMEMBER IT IS THEIR COMMUNITY TOO!
54. Experience is Everything
55. Questions?
56. @francium try.mongodb.org francesca@10gen.com Booth #706