Redefining typographic teaching for shiny planes

Gerry offers a model for design education focused on typographically-rich environments on tablets, mostly. He talks about teaching the combination of paragraph-level typographic skills, information architecture, and interaction design required for designing complex documents like newspapers on small tablet screens.

Transcript

1. Redefining typographic teaching
   for shiny planes
   Gerry Leonidas
   Department of Typography
   & Graphic Communication
   University of Reading, UK
   Friday, 3 August 12
   

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2. Redefining typographic teaching
   for shiny planes
   Friday, 3 August 12
   

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3. Redefining typographic teaching
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4. readers
   client designer
   context: what others
   have done, and do
   now, under what
   technical
   parameters
   Br
   Id
   Biz
   Tgy
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5. for shiny planes
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6. Friday, 3 August 12
   

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7. Friday, 3 August 12
   

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8. The disembodiment of Typographic
   design reverses the design process.
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9. Observations
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10. 1
    Physical properties are no help
    in predicting potential uses
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11. 2
    People run out of time
    faster than they run out of options
    X
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12. 3
    There’s no such thing
    as “new media”, only new users
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13. 4
    Internationalisation and
    geography matter
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14. 5
    The permanent and ephemeral
    are reversed
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15. 5 (and a half )
    Materials become precious
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16. 6
    Traditional roles are questioned
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17. 7
    The market does not wait for teachers
    to write lesson plans
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18. Typographic challenges
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19. 1
    Support for text and typography
    is Not Good Enough
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20. 2
    Globally, even Not Good Enough
    would be awesome
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21. 100 Ultra Light only > 60 mm
    200 Light pullquotes
    300 Light-ish nothing
    400 Regular Body text
    500 Medium Subheadings
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23. Friday, 3 August 12
    

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25. ῥηθῆναι (aor.pass.inf.): see εἴρω2,ἐρῶ
    ῥηίδιος (also ῥῄδιος) ep.Ion.adj.: see ῥᾴδιος
    ῥηίζω Ion.vb.: see ῥᾱίζω
    ῥήιστος, ῥηίτατος, ῥηίτερος (also ῥῄτερος), ῥηίων: see ῥᾴδιος
    ῥηκτός ή όν vbl.adj. [ῥήγνῡμι] (of a person) able to be broken
    or rent (by a weapon or stones), vulnerable Il. AR.
    ῥῆμα ατος n. [εἴρω2; ἐρῶ] 1 something said or spoken,
    statement Hdt. +; saying by a wise person), maxim Pi. Pl. Men.
    2 spoken word, word (usu.pl., sts. w.connot. of advice) Archil. +
    3 spoken word, mere word (opp. actions, reality) Pi. +
    4 (ref. to a word or phrase) expression Ar. +
    5 (gramm.) verb (opp. ὄνομα noun) Pl. Arist.; phrase (opp.
    ὄνομα word) Pl.
    ῥημάτιον ου n. [dimin. ῥῆμα] little phrase Ar.
    ῥηματίσκιον ου n. [dimin. ῥῆμα] sort of little phrase Pl.
    ῥήν ῥηνός m. [reltd. ἀρήν; cf. πολύρρην] | only acc.sg. ῥῆνα, dat.
    pl. ῥήνεσσι | lamb, sheep AR.
    ῥῆξαι (aor.inf.): see ῥήγνῡμι
    ῥηξηνορίη ης ep.Ion.f. [ῥηξήνωρ] strength to break the enemy
    Od.
    ῥηξ-ήνωρ ορος masc.adj. [ῥήγνῡμι, ἀνήρ] breaker of men
    (epith. of Achilles, ref. either to killing of individuals or to
    breaking of enemy ranks) Hom. Hes.
    Demosthenes) Aeschin.
    2 (of a person) practising rhetoric, good at oratory Isoc. Pl.
    Arist.
    ῥητορικῶς adv. in the manner of an orator, rhetorically Pl.
    Aeschin. Arist. Plu.
    ῥητός ή όν vbl.adj. [εἴρω2; ἐρῶ] 1 (of persons) spoken of, famed
    Hes.
    2 (of a payment, a reward, a sum of money) stated, specified
    Il. Th.; (of a time, a day) Hdt. +; ἐπὶ ῥητοῖς on fixed terms Hdt. E. +
    3 (of things) that may be spoken of or said, speakable (opp.
    what must be kept secret or unspoken) Trag. Isoc. D. Men.;
    (ref. to what may be said w. propriety or decency) S. D.;
    ( . ., ref. to what ought not to be spoken of, or cannot
    be adequately described) S. E.; that may be expressed in
    language, expressible Pl.
    4 (of an answer) express, definite Plb.
    (math., of magnitudes and quantities) rational Pl.
    ῥητῶς adv. expressly, distinctly Plb.
    ῥήτρᾱ ᾱς Ion. ῥήτρη ης f. 1 verbal agreement Od. Call.
    2 prescribed code of conduct, ordinance X.
    3 (at Sparta) Rhetra (the unwritten law-code of Lycurgus)
    Plu.; (more gener.) decree, ordinance Tyrt. Plu.
    ῥήτωρ ορος m. 1 public speaker, orator Pl.; proposer ( . .
    burs
    tip o
    thro
    2 bu
    3 re
    ῥησι-
    ῥῆσις
    talk
    2 (co
    3 sp
    4 de
    Ῥῆσο
    Tro
    ῥήσσ
    ῥητέ
    ῥη
    Pl.
    ῥητή
    ῥητῑ
    ΄ν
    ῥητο
    2 (co
    ῥητο
    2 ||
    ῥητο
    the
    Arist
    Dem
    2 (o
    Arist
    ῥη
    Aesc
    ῥητό
    Hes.
    2 (o
    Il. Th
    3 (o
    ὠμέγα
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26. Friday, 3 August 12
    

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27. 2
    Typographers lose the reassurance
    of familiar, visible, tactile structures
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32. 3
    We lack great models for integrating
    inline and immersive content
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33. 4
    Texts are becoming nodes in networks,
    using volume-based conventions
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41. 5
    Paragraph-level typography is constant
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47. Conclusion
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48. This emerging typography is traditional
    at the paragraph level, and potentially
    innovative at the semantic level
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49. Predictions
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50. 1
    A few years of not much happening
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51. 2
    Local interfaces will adopt
    traditional solutions
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52. 3
    Personal aggregators will threaten
    traditional authorship models
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53. 4
    Knowledge platforms will push
    beyond ‘digital books’ when trust
    systems mature
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54. 5
    Authors, publishers, and some teachers
    will adapt faster than schools.
    Some students, too.
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55. So, what kind of Typography?
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56. Friday, 3 August 12
    

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57. 1
    A concern to communicate:
    to ensure that visual form reflects the
    language used,
    and its organisation reflects and
    reinforces its meaning
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58. 2
    A general understanding
    of the technical means at our disposal,
    and the ability to come to terms with
    technical limitations.
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59. 3
    To respect the needs of the reader, and
    make them central to designing
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60. 4
    Typography is planning in relation to
    these considerations,
    and usually in the context of a client,
    an industrial organisation, a budget,
    and a deadline.
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61. Typographer: specifies
    appearance and interaction
    with texts
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62. @gerryleonidas
    @typefacedesign
    Thank you
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