Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Redefining typographic teaching for shiny planes

Gerry Leonidas
August 02, 2012

Redefining typographic teaching for shiny planes

Gerry offers a model for design education focused on typographically-rich environments on tablets, mostly. He talks about teaching the combination of paragraph-level typographic skills, information architecture, and interaction design required for designing complex documents like newspapers on small tablet screens.

Gerry Leonidas

August 02, 2012

More Decks by Gerry Leonidas

Other Decks in Design


  1. Redefining typographic teaching for shiny planes Gerry Leonidas Department of

    Typography & Graphic Communication University of Reading, UK Friday, 3 August 12
  2. readers client designer context: what others have done, and do

    now, under what technical parameters Br Id Biz Tgy Friday, 3 August 12
  3. 2 People run out of time faster than they run

    out of options X Friday, 3 August 12
  4. 7 The market does not wait for teachers to write

    lesson plans Friday, 3 August 12
  5. 100 Ultra Light only > 60 mm 200 Light pullquotes

    300 Light-ish nothing 400 Regular Body text 500 Medium Subheadings Friday, 3 August 12
  6. ῥηθῆναι (aor.pass.inf.): see εἴρω2,ἐρῶ ῥηίδιος (also ῥῄδιος) ep.Ion.adj.: see ῥᾴδιος

    ῥηίζω Ion.vb.: see ῥᾱίζω ῥήιστος, ῥηίτατος, ῥηίτερος (also ῥῄτερος), ῥηίων: see ῥᾴδιος ῥηκτός ή όν vbl.adj. [ῥήγνῡμι] (of a person) able to be broken or rent (by a weapon or stones), vulnerable Il. AR. ῥῆμα ατος n. [εἴρω2; ἐρῶ] 1 something said or spoken, statement Hdt. +; saying by a wise person), maxim Pi. Pl. Men. 2 spoken word, word (usu.pl., sts. w.connot. of advice) Archil. + 3 spoken word, mere word (opp. actions, reality) Pi. + 4 (ref. to a word or phrase) expression Ar. + 5 (gramm.) verb (opp. ὄνομα noun) Pl. Arist.; phrase (opp. ὄνομα word) Pl. ῥημάτιον ου n. [dimin. ῥῆμα] little phrase Ar. ῥηματίσκιον ου n. [dimin. ῥῆμα] sort of little phrase Pl. ῥήν ῥηνός m. [reltd. ἀρήν; cf. πολύρρην] | only acc.sg. ῥῆνα, dat. pl. ῥήνεσσι | lamb, sheep AR. ῥῆξαι (aor.inf.): see ῥήγνῡμι ῥηξηνορίη ης ep.Ion.f. [ῥηξήνωρ] strength to break the enemy Od. ῥηξ-ήνωρ ορος masc.adj. [ῥήγνῡμι, ἀνήρ] breaker of men (epith. of Achilles, ref. either to killing of individuals or to breaking of enemy ranks) Hom. Hes. Demosthenes) Aeschin. 2 (of a person) practising rhetoric, good at oratory Isoc. Pl. Arist. ῥητορικῶς adv. in the manner of an orator, rhetorically Pl. Aeschin. Arist. Plu. ῥητός ή όν vbl.adj. [εἴρω2; ἐρῶ] 1 (of persons) spoken of, famed Hes. 2 (of a payment, a reward, a sum of money) stated, specified Il. Th.; (of a time, a day) Hdt. +; ἐπὶ ῥητοῖς on fixed terms Hdt. E. + 3 (of things) that may be spoken of or said, speakable (opp. what must be kept secret or unspoken) Trag. Isoc. D. Men.; (ref. to what may be said w. propriety or decency) S. D.; ( . ., ref. to what ought not to be spoken of, or cannot be adequately described) S. E.; that may be expressed in language, expressible Pl. 4 (of an answer) express, definite Plb. (math., of magnitudes and quantities) rational Pl. ῥητῶς adv. expressly, distinctly Plb. ῥήτρᾱ ᾱς Ion. ῥήτρη ης f. 1 verbal agreement Od. Call. 2 prescribed code of conduct, ordinance X. 3 (at Sparta) Rhetra (the unwritten law-code of Lycurgus) Plu.; (more gener.) decree, ordinance Tyrt. Plu. ῥήτωρ ορος m. 1 public speaker, orator Pl.; proposer ( . . burs tip o thro 2 bu 3 re ῥησι- ῥῆσις talk 2 (co 3 sp 4 de Ῥῆσο Tro ῥήσσ ῥητέ ῥη Pl. ῥητή ῥητῑ ΄ν ῥητο 2 (co ῥητο 2 || ῥητο the Arist Dem 2 (o Arist ῥη Aesc ῥητό Hes. 2 (o Il. Th 3 (o ὠμέγα Friday, 3 August 12
  7. This emerging typography is traditional at the paragraph level, and

    potentially innovative at the semantic level Friday, 3 August 12
  8. 5 Authors, publishers, and some teachers will adapt faster than

    schools. Some students, too. Friday, 3 August 12
  9. 1 A concern to communicate: to ensure that visual form

    reflects the language used, and its organisation reflects and reinforces its meaning Friday, 3 August 12
  10. 2 A general understanding of the technical means at our

    disposal, and the ability to come to terms with technical limitations. Friday, 3 August 12
  11. 3 To respect the needs of the reader, and make

    them central to designing Friday, 3 August 12
  12. 4 Typography is planning in relation to these considerations, and

    usually in the context of a client, an industrial organisation, a budget, and a deadline. Friday, 3 August 12