Redefining typographic teaching for shiny planes

Gerry offers a model for design education focused on typographically-rich environments on tablets, mostly. He talks about teaching the combination of paragraph-level typographic skills, information architecture, and interaction design required for designing complex documents like newspapers on small tablet screens.

Transcript

1. Redefining typographic teaching for shiny planes Gerry Leonidas Department of Typography & Graphic Communication University of Reading, UK Friday, 3 August 12
2. Redefining typographic teaching for shiny planes Friday, 3 August 12
3. Redefining typographic teaching Friday, 3 August 12
4. readers client designer context: what others have done, and do now, under what technical parameters Br Id Biz Tgy Friday, 3 August 12
5. for shiny planes Friday, 3 August 12
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8. The disembodiment of Typographic design reverses the design process. Friday, 3 August 12
9. Observations Friday, 3 August 12
10. 1 Physical properties are no help in predicting potential uses Friday, 3 August 12
11. 2 People run out of time faster than they run out of options X Friday, 3 August 12
12. 3 There’s no such thing as “new media”, only new users Friday, 3 August 12
13. 4 Internationalisation and geography matter Friday, 3 August 12
14. 5 The permanent and ephemeral are reversed Friday, 3 August 12
15. 5 (and a half ) Materials become precious Friday, 3 August 12
16. 6 Traditional roles are questioned Friday, 3 August 12
17. 7 The market does not wait for teachers to write lesson plans Friday, 3 August 12
18. Typographic challenges Friday, 3 August 12
19. 1 Support for text and typography is Not Good Enough Friday, 3 August 12
20. 2 Globally, even Not Good Enough would be awesome Friday, 3 August 12
21. 100 Ultra Light only > 60 mm 200 Light pullquotes 300 Light-ish nothing 400 Regular Body text 500 Medium Subheadings Friday, 3 August 12
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25. ῥηθῆναι (aor.pass.inf.): see εἴρω2,ἐρῶ ῥηίδιος (also ῥῄδιος) ep.Ion.adj.: see ῥᾴδιος ῥηίζω Ion.vb.: see ῥᾱίζω ῥήιστος, ῥηίτατος, ῥηίτερος (also ῥῄτερος), ῥηίων: see ῥᾴδιος ῥηκτός ή όν vbl.adj. [ῥήγνῡμι] (of a person) able to be broken or rent (by a weapon or stones), vulnerable Il. AR. ῥῆμα ατος n. [εἴρω2; ἐρῶ] 1 something said or spoken, statement Hdt. +; saying by a wise person), maxim Pi. Pl. Men. 2 spoken word, word (usu.pl., sts. w.connot. of advice) Archil. + 3 spoken word, mere word (opp. actions, reality) Pi. + 4 (ref. to a word or phrase) expression Ar. + 5 (gramm.) verb (opp. ὄνομα noun) Pl. Arist.; phrase (opp. ὄνομα word) Pl. ῥημάτιον ου n. [dimin. ῥῆμα] little phrase Ar. ῥηματίσκιον ου n. [dimin. ῥῆμα] sort of little phrase Pl. ῥήν ῥηνός m. [reltd. ἀρήν; cf. πολύρρην] | only acc.sg. ῥῆνα, dat. pl. ῥήνεσσι | lamb, sheep AR. ῥῆξαι (aor.inf.): see ῥήγνῡμι ῥηξηνορίη ης ep.Ion.f. [ῥηξήνωρ] strength to break the enemy Od. ῥηξ-ήνωρ ορος masc.adj. [ῥήγνῡμι, ἀνήρ] breaker of men (epith. of Achilles, ref. either to killing of individuals or to breaking of enemy ranks) Hom. Hes. Demosthenes) Aeschin. 2 (of a person) practising rhetoric, good at oratory Isoc. Pl. Arist. ῥητορικῶς adv. in the manner of an orator, rhetorically Pl. Aeschin. Arist. Plu. ῥητός ή όν vbl.adj. [εἴρω2; ἐρῶ] 1 (of persons) spoken of, famed Hes. 2 (of a payment, a reward, a sum of money) stated, specified Il. Th.; (of a time, a day) Hdt. +; ἐπὶ ῥητοῖς on fixed terms Hdt. E. + 3 (of things) that may be spoken of or said, speakable (opp. what must be kept secret or unspoken) Trag. Isoc. D. Men.; (ref. to what may be said w. propriety or decency) S. D.; ( . ., ref. to what ought not to be spoken of, or cannot be adequately described) S. E.; that may be expressed in language, expressible Pl. 4 (of an answer) express, definite Plb. (math., of magnitudes and quantities) rational Pl. ῥητῶς adv. expressly, distinctly Plb. ῥήτρᾱ ᾱς Ion. ῥήτρη ης f. 1 verbal agreement Od. Call. 2 prescribed code of conduct, ordinance X. 3 (at Sparta) Rhetra (the unwritten law-code of Lycurgus) Plu.; (more gener.) decree, ordinance Tyrt. Plu. ῥήτωρ ορος m. 1 public speaker, orator Pl.; proposer ( . . burs tip o thro 2 bu 3 re ῥησι- ῥῆσις talk 2 (co 3 sp 4 de Ῥῆσο Tro ῥήσσ ῥητέ ῥη Pl. ῥητή ῥητῑ ΄ν ῥητο 2 (co ῥητο 2 || ῥητο the Arist Dem 2 (o Arist ῥη Aesc ῥητό Hes. 2 (o Il. Th 3 (o ὠμέγα Friday, 3 August 12
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27. 2 Typographers lose the reassurance of familiar, visible, tactile structures Friday, 3 August 12
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32. 3 We lack great models for integrating inline and immersive content Friday, 3 August 12
33. 4 Texts are becoming nodes in networks, using volume-based conventions Friday, 3 August 12
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41. 5 Paragraph-level typography is constant Friday, 3 August 12
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47. Conclusion Friday, 3 August 12
48. This emerging typography is traditional at the paragraph level, and potentially innovative at the semantic level Friday, 3 August 12
49. Predictions Friday, 3 August 12
50. 1 A few years of not much happening Friday, 3 August 12
51. 2 Local interfaces will adopt traditional solutions Friday, 3 August 12
52. 3 Personal aggregators will threaten traditional authorship models Friday, 3 August 12
53. 4 Knowledge platforms will push beyond ‘digital books’ when trust systems mature Friday, 3 August 12
54. 5 Authors, publishers, and some teachers will adapt faster than schools. Some students, too. Friday, 3 August 12
55. So, what kind of Typography? Friday, 3 August 12
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57. 1 A concern to communicate: to ensure that visual form reflects the language used, and its organisation reflects and reinforces its meaning Friday, 3 August 12
58. 2 A general understanding of the technical means at our disposal, and the ability to come to terms with technical limitations. Friday, 3 August 12
59. 3 To respect the needs of the reader, and make them central to designing Friday, 3 August 12
60. 4 Typography is planning in relation to these considerations, and usually in the context of a client, an industrial organisation, a budget, and a deadline. Friday, 3 August 12
61. Typographer: specifies appearance and interaction with texts Friday, 3 August 12
62. @gerryleonidas @typefacedesign Thank you Friday, 3 August 12