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User Story Mapping 101

User Story Mapping 101

Understanding the big picture and creating value by building stuff that matters.

GetCloudnative

August 04, 2018
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  1. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Version: 20180804
    Understanding the big picture and
    creating value by building stuff that matters.
    User Story Mapping 101

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  2. [email protected]
    @metmajer
    Innovation Technologist & Strategist.
    Founder at GetCloudnative.
    Open Source Maintainer.
    Martin Etmajer

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  3. Why User Story Mapping?

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  4. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 4
    The Flat User Story Backlog
    priority
    things to be done
    Do stuff...
    Do more stuff...
    Do even more stuff...
    SPRINT 1
    SPRINT 1
    SPRINT 2
    SPRINT 2

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  5. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 5
    The Flat User Story Backlog
    priority
    Observation 1: Know What You‘re Building?
    Arranging user stories in the order you build them
    doesn‘t help when you want to answer the question
    „What does the system you‘re building do?“ to others.
    things to be done
    Do stuff...
    Do more stuff...
    Do even more stuff...
    SPRINT 1
    SPRINT 1
    SPRINT 2
    SPRINT 2

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  6. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 6
    The Flat User Story Backlog
    priority
    Observation 2: Know How Things Relate?
    You can‘t see how everything fits together.
    Making decisions on what to build next is difficult.
    Sure you haven‘t forgotten about important features?
    things to be done
    Do stuff...
    Do more stuff...
    Do even more stuff...
    SPRINT 1
    SPRINT 1
    SPRINT 2
    SPRINT 2

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  7. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 7
    The Flat User Story Backlog
    priority
    things to be done
    Do stuff...
    Do more stuff...
    Do even more stuff...
    SPRINT 1
    SPRINT 1
    SPRINT 2
    SPRINT 2
    Observation 3: Know You Build The Right Things?
    You can‘t see how your users experience the product.
    Planning coherent, value-driven releases is diffult.

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  8. What is User Story Mapping?

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  9. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 9
    What is User Story Mapping?
    „User Story Mapping is about telling a story
    and breaking it down into smaller parts.“
    Jeff Patton

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  10. What is User Story Mapping?
    The Standard Reference
    „Discover the whole story,
    build the right product.“

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  11. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 11
    The User Story Map

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  12. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 12
    The User Story Map wall, whiteboard or flip chart paper
    sticky notes

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  13. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 13
    The User Story Map
    Users
    Who are your users and
    what are their goals?

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  14. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 14
    The User Story Map
    User Tasks („Walking Skeleton“)
    Things a user does to achieve a goal.
    Starts with a verb, e.g., „Send Email“.

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  15. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 15
    The User Story Map
    User Activities („Backbone“)
    Groupings of similar tasks.

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  16. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 16
    The User Story Map
    User Stories
    Flesh out the user journey in detail:
    Sub-tasks, alternatives, exceptions, etc.

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  17. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 17
    The User Story Map
    Narrative Flow
    Tell a day in your users‘ life from
    left-to-right and top-to-bottom.
    (Build up all features at a time.)

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  18. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 18
    The User Story Map
    Release Slice
    Identifies the smallest number
    of user stories for each task.
    Achieves your user‘s goals.
    Goal

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  19. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 19
    The User Story Map
    A Simple Example
    Search
    View
    Product Listing
    View
    Product Page
    Find
    Product
    View
    Product
    Search
    By Name
    View
    Names
    View
    Description

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  20. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 20
    Construct, Visualize and Communicate the Big Picture
    Understand what you‘re going to build, for whom, why and when you‘re going to build it.
    Collaboratively Build Shared Understanding
    User Story Mapping enforces open conversations and collaboration in and across teams.
    Set Priorities and Build the Right Things
    Discern the must-haves from the should-haves and the could-haves in context.
    Minimize output and maximize outcome (don't just build more things faster)!
    Allocate Teams and Plan Releases
    Identify and address risks in early iterations.
    Allocate teams around a coherent, incremental product release roadmap.
    User Story Mapping
    Benefits

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  21. How to User Story Mapping?

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  22. Preparations
    (Step 0)

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  23. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 23
    User Story Mapping
    Step 0: Preparations
    wall, whiteboard or flip chart paper
    sticky notes
    4-6 people (cross-functional including real user)

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  24. Frame the Product
    (Step 1)

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  25. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 25
    User Story Mapping
    Step 1: Frame the Product
    § Which problem is your product going to solve?
    § Who are the users of your product?
    § How does your organization benefit from building the product?

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  26. Map the Big Picture
    (Step 2)

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  27. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 27
    User Story Mapping
    2. Map the Big Picture
    1. Identify the things users can do (user tasks) with your application.
    Tips
    ‣ Start with the user most critical to your product‘s success. Add users as they enter the story.
    View
    Product
    Search
    Product Login
    Buy
    Product
    View
    Similar
    Products
    always starts with a verb

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  28. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 28
    User Story Mapping
    2. Map the Big Picture
    2. Group similar tasks into named clusters (user activities).
    View
    Similar
    Products
    Search
    Product
    Find
    Product
    Add to
    Basket
    View
    Product
    Select
    Product
    Login
    Manage
    Users
    always starts with a verb
    Pay
    Product
    Checkout

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  29. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 29
    User Story Mapping
    2. Map the Big Picture
    3. Bring activities and tasks into an order in which users would complete them.
    Login
    Manage
    Users
    View
    Similar
    Products
    Search
    Product
    Find
    Product
    View
    Product
    Select
    Product
    Add to
    Basket

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  30. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 30
    User Story Mapping
    2. Map the Big Picture
    4. Tell the narrative and confirm all relevant activities and tasks have been captured.
    Register
    Manage
    Users
    View
    Similar
    Products
    Search
    Product
    Find
    Product
    View
    Product
    Select
    Product
    Login
    Aah, sure!

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  31. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 31
    User Story Mapping
    2. Map the Big Picture
    Tips
    ‣ If telling the narrative doesn‘t feel right, your product design may have gaps.
    ‣ You can add activities or tasks that don‘t fit into the narrative to the end of the map.
    ‣ If a user story appears multiple times, that‘s ok. Use markers to denote its importance.
    (Duplicate stories indicate key features and functionalities of your product.)

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  32. Explore the Story
    (Step 3)

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  33. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 33
    User Story Mapping
    3. Explore the Story
    5. Break down high-level tasks into more detailed user stories that build incremental value.
    Login via
    OAuth
    View List of
    Max. 10 Results
    View
    Product
    Search via
    Full-Text Search
    Login
    View
    Similar
    Products
    Search
    Product
    View
    Product
    Add to
    Basket
    Add to
    Basket

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  34. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 34
    User Story Mapping
    3. Explore the Story
    6. Investigate alternatives and exceptions by asking…
    § „What could go wrong?“
    § „Wouldn‘t it be good if…?“
    § „What else might users do?“
    Search via
    Full-Text Search
    Search
    Product
    What if there
    are many
    results?
    View List of
    Max. 10 Results
    View
    Similar
    Products How to do
    efficiently?

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  35. Slice Out Releases
    (Step 4)

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  36. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 36
    User Story Mapping
    4. Slice Out Releases
    7. Arrange each task‘s user stories in a priority order from top (highest) to bottom (lowest).
    if unsure, compare relative user story values against one another
    View
    Product
    Description
    Search via
    Product
    Name
    Login via
    User/Pass
    View
    Product
    View
    Similar
    Products
    Search
    Product
    Login
    View List of
    Max. 10
    Results
    View
    Product
    Image
    Search via
    Full-Text
    Search
    Login via
    OAuth
    Add to
    Basket
    Pay
    Add to
    Basket
    PayPal

    View full-size slide

  37. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 37
    User Story Mapping
    4. Slice Out Releases
    8. Using horizontal lines, slice the map into a sequence of incremental product releases.
    Product Release Roadmap
    View
    Product
    Description
    Search via
    Product
    Name
    Login via
    User/Pass
    View
    Product
    Image
    RELEASE 1
    Goal
    View
    Product
    View
    Similar
    Products
    Search
    Product
    Login
    Add to
    Basket
    Pay

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  38. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 38
    User Story Mapping
    4. Slice Out Releases
    Tips
    ‣ Each release should mark a minimum viable product that spans your product‘s users.
    ‣ State how each release contributes to your user‘s goals and how to measure its success.

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  39. MARTIN ETMAJER
    Founder | GetCloudnative e.U. Slide 39
    User Story Mapping is An Art, Not Science
    „A story map is not a precise model of a user‘s workflow.
    It‘s a tool that helps us work together to tell users‘ stories.“
    Jeff Patton

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  40. What Else is There?

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  41. The Standard Reference
    User Story Mapping
    The Standard Reference
    „Discover the whole story,
    build the right product.“

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  42. The New User Story Backlog is a Map
    Author: Jeff Patton

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  43. Story Map Concepts
    Author: Jeff Patton

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  44. How to Create a User Story Map
    Author: Steve Rogalsky

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  45. User Story Mapping in Practice
    Author: Steve Rogalsky

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