CMS対談。私(大串メガネ)はCMSならWordPressでいいと思うんだけど、菱川さんが「違うんですよメガネさん。」と言うので、徹底的に聞いてみる

[LevelUp!!] WP-D Fes #04 in CASE Shinjuku "WP-D Week" Day 6

Transcript

1. $.4ରஊɻࢲʢେ۲ϝΨωʣ͸
 $.4ͳΒ8PSE1SFTTͰ
 ͍͍ͱࢥ͏Μ͚ͩͲɺඛ઒͞Μ͕
 ʮҧ͏ΜͰ͢ΑϝΨω͞Μɻʯ ͱݴ͏ͷͰɺపఈతʹฉ͍ͯΈΔ
 XQEXFFL
2. ࣗݾ঺հ • ඛ઒୓࿠ • ίϯΫϦʔτϑΝΠϒδϟύϯגࣜձࣾ ୅දऔక໾ࣾ௕ • CMSߏஙɺӡ༻ίϯαϧςΟϯάɺίϯςϯπϓϥϯχϯά • େ۲ഹ • גࣜձࣾmgn • WebαΠτ੍࡞ɺWebαΠτӡ༻ίϯαϧςΟϯάɺαϙʔ τɺWordPressอक • Adobeͷਓ…ʁίδϚ͞Μ
3. CMS Market Share & Trend CMSϚʔέοτγΣΞͱτϨϯυ
4. Usage of content management systems for websites http://w3techs.com/technologies/overview/ content_management/all
5. CMS Market Share http://www.opensourcecms.com/general/cms-marketshare.php
6. CMS Usage Statistics http://trends.builtwith.com/cms
7. ʮχϡʔε͚ͩࣗ෼ͨͪͰߋ৽Ͱ͖ͨΒ ͍͍͔Βʯ
8. ΠϚυΩͷCMSτϨϯυ͔ΒWebӡ༻Λ࠶ߟ͢Δ http://www.slideshare.net/teilnehmen/cms-trendandwebfuturemtddc
9. ΠϚυΩͷCMSτϨϯυ͔ΒWebӡ༻Λ࠶ߟ͢Δ http://www.slideshare.net/teilnehmen/cms-trendandwebfuturemtddc
10. Content Strategy Trend
 ίϯςϯπઓུͷτϨϯυ
11. “A good CMS has a content strategist's mind behind it” Nine Things Every Successful Content Strategist Understands
 http://www.marketingprofs.com/articles/2016/29288/nine-things-every-successful-content-strategist-understands
12. ΠϯςϦδΣϯτίϯςϯπ • Structurally rich - ߏ଄త • Semantically categorized - ҙຯత • Automatically discoverable - ൃݟՄೳ • Reusable - ࠶ར༻Մೳ • Reconfigurable - ࠶ఆٛՄೳ • Adaptable - ຋ҊՄೳ What Is Intelligent Content? http://contentmarketinginstitute.com/what-is-intelligent-content/
13. Structurally Rich? •To automate content assembly and delivery processes •Remove formatting (look and feel) •Technology doesn’t create the structure; people do. Intelligent Content — What Does ‘Structurally Rich’ Mean? http://contentmarketinginstitute.com/2015/04/intelligent-content-structurally-rich/
14. Structurally Rich? Intelligent Content — What Does ‘Structurally Rich’ Mean? http://contentmarketinginstitute.com/2015/04/intelligent-content-structurally-rich/
15. Intelligent Content — What Does ‘Structurally Rich’ Mean? http://contentmarketinginstitute.com/2015/04/intelligent-content-structurally-rich/
16. Semantically Categorized? • Semantic means “related to meaning.” • These tags – unlike <H1> or <p> or other HTML tags – tell nothing about how the content looks. Instead, <photo> and <name> tell what the content is about, what the content means. That’s why we call this kind of tag semantic. Intelligent Content: What Does ‘Semantically Categorized’ Mean? http://contentmarketinginstitute.com/2015/06/semantic-categories/
17. Automatically Discoverable? • “Semantic tagging makes it possible to zero in on the required content … Every piece of content, including text, video, and audio, can be described and therefore understood if it’s tagged with metadata. Metadata makes it possible to discover content.” Intelligent Content: What Does ‘Automatically Discoverable’ Mean? http://contentmarketinginstitute.com/2015/06/findable-intelligent-content/
18. Reusable? • Using existing components of content in multiple ways • COPE: Create Once, Publish Everywhere • Reduced costs of development, review, and maintenance, translation and translation-review costs • Increased consistency and quality. Intelligent Content: What Does ‘Reusable’ Mean? http://contentmarketinginstitute.com/2015/05/intelligent-content-strategy-reuse-definition/
19. Reconfigurable? • “add new modules, exclude modules, and rearrange modules to build new information products to meet new needs.” Intelligent Content: What Does ‘Reconfigurable’ Mean? http://contentmarketinginstitute.com/2015/07/reconfigurable-content/
20. Adaptable? • Adaptive content is content that can, at each instance of use, change (adapt) – not just in appearance but in substance – based on a number of factors. • Factors? - Device (operating system, mobile, tablet, desktop, screen resolution) - Context (time, location, velocity, humidity, temperature) - Person (age, gender, stage of life, language, relationships) Adaptive Content: The Way to Your Customer’s Heart http://contentmarketinginstitute.com/2016/02/adaptive-content-customers/