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[LevelUp!!] WP-D Fes #04 in CASE Shinjuku "WP-D Week" Day 6

Takuro Hishikawa

April 17, 2016

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  1. ࣗݾ঺հ • ඛ઒୓࿠ • ίϯΫϦʔτϑΝΠϒδϟύϯגࣜձࣾ ୅දऔక໾ࣾ௕ • CMSߏஙɺӡ༻ίϯαϧςΟϯάɺίϯςϯπϓϥϯχϯά • େ۲ഹ

    • גࣜձࣾmgn • WebαΠτ੍࡞ɺWebαΠτӡ༻ίϯαϧςΟϯάɺαϙʔ τɺWordPressอक • Adobeͷਓ…ʁίδϚ͞Μ
  2. “A good CMS has a content strategist's mind behind it”

    Nine Things Every Successful Content Strategist Understands
  3. ΠϯςϦδΣϯτίϯςϯπ • Structurally rich - ߏ଄త • Semantically categorized -

    ҙຯత • Automatically discoverable - ൃݟՄೳ • Reusable - ࠶ར༻Մೳ • Reconfigurable - ࠶ఆٛՄೳ • Adaptable - ຋ҊՄೳ What Is Intelligent Content? http://contentmarketinginstitute.com/what-is-intelligent-content/
  4. Structurally Rich? •To automate content assembly and delivery processes •Remove

    formatting (look and feel) •Technology doesn’t create the structure; people do. Intelligent Content — What Does ‘Structurally Rich’ Mean? http://contentmarketinginstitute.com/2015/04/intelligent-content-structurally-rich/
  5. Structurally Rich? Intelligent Content — What Does ‘Structurally Rich’ Mean?

  6. Semantically Categorized? • Semantic means “related to meaning.” • These

    tags – unlike <H1> or <p> or other HTML tags – tell nothing about how the content looks. Instead, <photo> and <name> tell what the content is about, what the content means. That’s why we call this kind of tag semantic. Intelligent Content: What Does ‘Semantically Categorized’ Mean? http://contentmarketinginstitute.com/2015/06/semantic-categories/
  7. Automatically Discoverable? • “Semantic tagging makes it possible to zero

    in on the required content … Every piece of content, including text, video, and audio, can be described and therefore understood if it’s tagged with metadata. Metadata makes it possible to discover content.” Intelligent Content: What Does ‘Automatically Discoverable’ Mean? http://contentmarketinginstitute.com/2015/06/findable-intelligent-content/
  8. Reusable? • Using existing components of content in multiple ways

    • COPE: Create Once, Publish Everywhere • Reduced costs of development, review, and maintenance, translation and translation-review costs • Increased consistency and quality. Intelligent Content: What Does ‘Reusable’ Mean? http://contentmarketinginstitute.com/2015/05/intelligent-content-strategy-reuse-definition/
  9. Reconfigurable? • “add new modules, exclude modules, and rearrange modules

    to build new information products to meet new needs.” Intelligent Content: What Does ‘Reconfigurable’ Mean? http://contentmarketinginstitute.com/2015/07/reconfigurable-content/
  10. Adaptable? • Adaptive content is content that can, at each

    instance of use, change (adapt) – not just in appearance but in substance – based on a number of factors. • Factors? - Device (operating system, mobile, tablet, desktop, screen resolution) - Context (time, location, velocity, humidity, temperature) - Person (age, gender, stage of life, language, relationships) Adaptive Content: The Way to Your Customer’s Heart http://contentmarketinginstitute.com/2016/02/adaptive-content-customers/