Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Understanding Customer Journey
Search
Takuro Hishikawa
June 01, 2016
Business
250
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Understanding Customer Journey
カスタマージャーニーとは何か?
Takuro Hishikawa
June 01, 2016
More Decks by Takuro Hishikawa
See All by Takuro Hishikawa
Mautic Meetup Tokyo #8 Mautic 3 is coming! (Japanese)
hissy
0
73
Introducing concrete5 PWA add-on (Japanese)
hissy
0
1.4k
Mautic Glossary (ja) 2019
hissy
1
190
CMS導入プロジェクトを成功させるために 押さえておくべき5つの手順
hissy
4
1.2k
Mautic Glossary (ja)
hissy
1
1k
Mautic Updates 2016-09
hissy
0
890
MauticSummerGamesTokyo
hissy
1
580
Mautic Updates 2016-07
hissy
0
450
CMS for the future
hissy
4
4.2k
Other Decks in Business
See All in Business
station会社紹介資料
station_inc
PRO
0
140
【ブログ用サンプル】Claudeを活用したエージェント分析レポート自動生成例
sai0412
0
320
タスク分解も大事だけど、「文脈」を分解するのはもっと大事
masahagiwara
0
120
JAPANSHOP大阪/POP-UPセミナースライド
superpenguin
PRO
0
150
malna-recruiting-pitch
malna
0
23k
株式会社Fact_Base 会社紹介資料
factbase2022
0
1.2k
Mercari-Fact-book_en
mercari_inc
2
36k
セーラー広告株式会社 経営方針
sayloradv
0
170
余白を生むセルフマネジメント/Self-Management That Creates Breathing Room
ikuodanaka
1
2.8k
自分のハンドルを握る〜AI時代だからこそ求められるセルフマネジメントの技術/Self-Management Skills Needed More Than Ever in the AI Era
ikuodanaka
1
3.1k
Copilotで資料を作るようになって仕事のやり方が変わった話
aonomasahiro
2
670
タスクマネジメント入門
nozomuiino
0
180
Featured
See All Featured
Joys of Absence: A Defence of Solitary Play
codingconduct
1
410
Marketing to machines
jonoalderson
1
5.6k
Faster Mobile Websites
deanohume
310
32k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
46
2.9k
Skip the Path - Find Your Career Trail
mkilby
1
160
Building Better People: How to give real-time feedback that sticks.
wjessup
370
20k
VelocityConf: Rendering Performance Case Studies
addyosmani
333
25k
Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge
uxyall
0
340
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
659
62k
Principles of Awesome APIs and How to Build Them.
keavy
128
18k
Organizational Design Perspectives: An Ontology of Organizational Design Elements
kimpetersen
PRO
1
760
AI in Enterprises - Java and Open Source to the Rescue
ivargrimstad
0
1.4k
Transcript
Tokyo Meetup ϚʔέςΟϯάΦʔτϝʔγϣϯઃܭ ͷΩʔϫʔυʮΧελϚʔδϟʔχʔʯ ͱԿ͔ʁ 5BLVSP)JTIJLBXB IUUQTXXXGBDFCPPLDPNIJTIJLBXBUBLVSP
લஔ͖ ˞৭ʑࢲݟຬࡌͰ͢ɻษڧձͰ͢ͷͰɺ ࢀՃऀͰେ͍ʹٞ͠·͠ΐ͏ʂ
.BVUJD̎ͭͷओཁػೳͷ͓͞Β͍
ίϯλΫτϨϙʔτ .BVUJDͰɺݟࠐΈ٬Ұਓͻ ͱΓͷߦಈཤྺΤϯήʔδ ϝϯτΛݟ͑ΔԽͰ͖·͢ɻ
Ωϟϯϖʔϯ ΩϟϯϖʔϯػೳͰɺݟࠐΈ٬͕ औΔߦಈϑϩʔΛ͋Β͔͡Ίઃܭ ͠ɺԽ͢Δ͜ͱ͕Ͱ͖·͢ɻ
ݟࠐΈ٬͕ࣗࣾͷ֤छνϟωϧͰऔΔ ߦಈϑϩʔΛઃܭ͢Δ͜ͱ͕ɺ .BVUJDΛ͍͜ͳͨ͢ΊʹඞཁͰ͢ɻ ΧελϚʔδϟʔχʔ
ࢲ͕ࢥ͏."ͱΧελϚʔδϟʔχʔΛ ཧղ͢ΔΩʔϫʔυ w ΑΓʮຊʯ͕ٻΊΒΕΔ࣌ w ސ٬ͷχʔζΛਖ਼͘͠ཧղ͠ɺސ٬རӹΛ࠷େԽ͠ ͳ͚ΕͳΒͳ͍ w ސ٬ՁʮϞϊʯ͔Βʮମݧʯ w
ߪೖ͢Δલ͔Βମݧ࢝·͍ͬͯΔ w ސ٬ͱاۀͷίϯλΫτϙΠϯτͷଟ༷Խ w ΦϜχνϟωϧɺ*P5ʜ
$3. ." 4'" 4BMFT'PSDF"VUPNBUJPO Ӧۀ׆ಈͷཧ .BSLFUJOH"VUPNBUJPO ϚʔέςΟϯά׆ಈͷཧ ސ٬ͱͷؔੑͷཧ $VTUPNFS3FMBUJPOTIJQ.BOBHFNFOU $.4
ิؔ .BVUJD.FFUVQ5PLZPͷ͞Μͷࢿྉ ʮ."ͱ4'"$3.ͷҧ͍ʯ͕ࢀߟʹͳΓ·͢ʂ IUUQXXXTMJEFTIBSFOFULPMJO[NBVUJDNFFUVQUPLZPMUNBTGBDSN
$3. w ༏ྑސ٬ͷ৺Λଊ͑ɺ͍औҾؔΛங͘ w ͍ͭͰ༏ྑސ٬͕୭͔Θ͔ΓɺͦͷσʔλΛ׆༻ Ͱ͖Δঢ়ଶʹ͢Δ
$3.ͷ w ίϞσΟςΟϦϨʔγϣϯγοϓߏஙίετ ʹݟ߹Θͳ͍ˠ͜ͷྖҬ."Ͱಉ͡ w ߪೖසͷ͍Ͱ$3.͚ͩͰؔߏஙͰ ͖ͳ͔ͬͨ w ݟࠐΈ٬ͷΞϓϩʔν͕՝ͱͯ͠ු্
."ͷඞཁੑͷؾ͖ͮ w ߪೖલ͔ΒΧελϚʔΤΫεϖϦΤϯε࢝·ͬͯ ͍Δʂ w ºʮͲ͏Ξϓϩʔνͨ͠Βങͬͯ͘ΕΔͷ͔ʁʯ
ސ٬ͷֶशܦݧΛཧղ͢Δ w ސ٬ίϯςϯπ͔ΒɾαʔϏεʹֶ͍ͭͯͼɺ ͦͷ༗༻ੑʹ͍ͭͯஅ͢Δ w ʮϚʔέλʔɺސ٬ͷνϣΠεɾίϯςΫετʹ ߹ΘֶͤͯशܦݧΛઃܭ͠ɺֶशࢿ͔ΒͷϦλʔ ϯΛ࠷େԽ͢ΔΑ͏ʹΊΔ͖Ͱ͋Δʯ ʢҾ༻ɿίτϥʔɹ৽ɾϚʔέςΟϯάݪʣ
*$5ͷԸܙ w ސ٬ͱͷํίϛϡχέʔγϣϯ͕Մೳ w αʔϏεΛݸ٬͚ʹΧελϚΠζͰ͖Δ w ϝοηʔδɺαʔϏεΛΧελϚΠζ͠ݸ٬ʹλʔ ήςΟϯά
."ͷ̏εςʔδ ݟࠐΈ٬ͷऩू ϦʔυδΣωϨʔγϣϯ ݟࠐΈ٬ͷܒɾҭ ϦʔυφʔνϟϦϯά ݟࠐΈ٬ͷߜΓࠐΈ ϦʔυΫΦϦϑΟέʔγϣϯ Ӧۀ ηʔϧεҾ͖͠ w
లࣔձ͔Βͷ໊֫ ಘ w ηϛφʔ։࠵ͷਃ͠ ࠐΈ w ϝʔϧϚΨδϯͳͲ 8FCͰͷొ w αΠτͰͷใఏڙ w εςοϓϝʔϧ w ηϛφʔͷ༠ಋ w లࣔձͷ༠ಋ w ߦಈཤྺͷੳ w ݸผϝʔϧʗిͰ ͷχʔζͷ֬ೝ ֬ͷߴ͍ݟࠐ Έ٬ΛҾ͖͠ 4UFQ 4UFQ 4UFQ
୯७ͳΧελϚʔδϟʔχʔͷ࡞ྫʢ##లࣔձύλʔϯʣ ೝ ใऩू ൺֱݕ౼ ߪೖݕ౼ లࣔձ ϖʔδ ӦۀίϯλΫτ ڵຯ͋Γ ͦͦ͜͜
དྷ͓ྱ ϝʔϧ ݟࠐΈ͕ߴ͍߹ φʔνϟϦϯάΛεΩοϓ ϝʔϧ ίϯςϯπ ηϛφʔ༠ಋ χʔζʹؾ͔ͮͤΔίϯςϯπఏڙɺ ଞͷίϯλΫτϙΠϯτͷ༠ಋͳͲ ʹࢸΒͳ͔ͬͨίϯ λΫτʹ࠶Ξϓϩʔν
#$ͷΧελϚʔδϟʔχʔ ͬͱෳࡶ w ࢀߟจݙ ʰ5IF$VTUPNFS+PVSOFZʱ IUUQXXXTFOEFOLBJHJDPNKBQBODNPDMVC w ࢀߟσʔλ l5IF$VTUPNFS+PVSOFZUP0OMJOF1VSDIBTFz IUUQTXXXUIJOLXJUIHPPHMFDPNUPPMTDVTUPNFSKPVSOFZUPPOMJOF
QVSDIBTFIUNM l.JDSP.PNFOUTz IUUQTXXXUIJOLXJUIHPPHMFDPNDPMMFDUJPOTNJDSPNPNFOUTHVJEFIUNM ಡΜͩਓͷײΛฉ͖͍ͨʂ (PPHMF͕"OBMZUJDTͷϏοά σʔλ͔Βಋ͖ग़ͨ͠ɺ֤ۀछɾ ֤ҬͷΧελϚʔδϟʔχʔ (PPHMFఏএɺ.PNFOUT.BQ