Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Hybrid Communities

Hugh Lashbrooke
September 08, 2021

Hybrid Communities

This was a collaborative session that featured some brainstorming areas that have been incorporated in their correct context within this slide deck.

We're heading deeper into a hybrid future - usually envisioned as in-person events with an online component included. While this is certainly a great way to allow for events to accommodate people who cannot attend in person, what if we could do more? What if we could build an entire community that brings people together in multi-faceted and impactful ways, regardless of where they are in the world? These hybrid communities can go far beyond events and can bring together people in ways they never thought possible. Let's explore what this future will look like and how you can start building a hybrid community today.

Hugh Lashbrooke

September 08, 2021
Tweet

More Decks by Hugh Lashbrooke

Other Decks in Business

Transcript

  1. Hybrid
    Communities
    Integrating online & offline experiences

    View Slide

  2. What is a hybrid community?

    View Slide

  3. ...facilitates valuable online connections...
    ...strengthened by in-person interactions
    A hybrid community...

    View Slide

  4. How can we connect online &
    offline spaces?

    View Slide

  5. How can we connect online
    & offline spaces?
    Tweet-ups used to
    be a thing back in
    the noughties.
    Maybe something to
    think about post
    COVID
    E-sport viewing
    Joint online and
    offline events
    Advocacy to action
    Conferences, AGMs
    and customer
    forums - including
    research/focus
    groups
    Workshop
    Mentimeter for
    checking in on
    sentiment and
    other questions
    Mentoring
    Professional
    learning
    User groups
    Live brainstorming
    - google docs /
    miro
    Third screening
    Brainstorming session

    View Slide

  6. Provide accessible platforms
    for collaboration and
    connection
    Tools
    Creating equity
    Create practical content to
    teach your community new
    skills
    Training
    Collaborate with your
    community to facilitate
    interactions
    Teamwork

    View Slide

  7. What do you look for in
    platforms and tools?

    View Slide

  8. Live interactions
    Asynchronous conversations
    Accessibility
    Localisation
    Multimedia
    Documentation
    Open-source licencing
    Platform
    considerations

    View Slide

  9. What do in-person events
    look like for a hybrid
    community?

    View Slide

  10. What do in-person events look
    like for a hybrid community?
    Live demos
    Play along
    Cook along
    Make along
    Coming together to
    celebrate
    milestones
    Small in-person groups
    as ‘breakouts’ from a
    larger online group,
    have to report back to
    online space
    Virtual breakouts
    and post session
    catch ups in a
    virtual setting
    Checking back in
    and linking
    members throughout
    the event
    Making sure it’s
    recorded
    Physical pack sent
    for live stream -
    “phygital”!
    Augmenting the pre-
    and post-event
    stages, introducing
    and connecting
    participants
    Ask-me-anything with
    a video-stream
    speaker and type-back
    questions as well as
    in-person questions
    Brainstorming session

    View Slide

  11. ...involve collaborative discussions...
    ...that flow from online interactions
    In-person events...

    View Slide

  12. What about existing
    communities?

    View Slide

  13. How can existing communities
    adopt a hybrid model?
    Open labs
    Lightning talks
    Build a community
    of practice among
    local event
    organisers
    Ambassador
    programs
    Gamify pre, during
    and post
    engagement
    Have a ‘local cmty
    mgr’ how-to pack
    for those hosting
    in-person events
    Brainstorming session

    View Slide

  14. The Three S’s
    Provide an accessible space
    for your community to connect
    and interact
    Space
    Build rules and guidelines
    indicating how the community
    will function
    Structure
    Prompt your community
    to initiate discussions
    and make introductions
    Seeds

    View Slide

  15. Use accessible tools to collaborate with your community,
    providing relevant training that meets their needs
    on a platform that enables authentic connections
    to inform in-person interactions.
    In summary...
    To grow an equitable, hybrid community, you must:

    View Slide

  16. Further reading...

    View Slide

  17. @hlashbrooke
    hugh.blog
    learn.wordpress.org
    automattic.com
    Hugh Lashbrooke

    View Slide