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Design Sprints: A Non-Google Approach

Design Sprints: A Non-Google Approach

There's more than 1 way to skin a cat and there's more than 1 way to do a design sprint. This approach is based on the O'Reilly book I co-authored and takes a scientific approach to tackling a design challenge by identifying and challenging your assumptions, while also prototyping and building to validate or invalidate them.

C. Todd Lombardo

June 14, 2017
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  1. DESIGN SPRINTS:
    A NON-GOOGLE APPROACH
    JUNE 14, 2017
    C. TODD LOMBARDO
    CHIEF DESIGN STRATEGIST, FRESH TILLED SOIL
    @IAMCTODD — [email protected]

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  2. Not this one.
    This one.

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  3. Not this one.
    This one.

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  4. EVERYONE HAS A PROCESS
    C. TODD LOMBARDO — @IAMCTODD

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  5. IDEO
    XPLANE
    CHESKIN
    BITOMI
    COOPER
    FROG
    FITCH
    MELVILLE
    IDEO ED Discovery Interpretation Ideation Experimentation Evolution
    STANFORD Empathize Define Ideate Prototype Test
    Prepare Form Harden Fire & Glaze

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  6. Source: gv.com; thoughtbot.com; smashngmagazine.com

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  7. Empathize Define Prototype Test
    Ideate
    Discovery Interpretation Experimentation Evolution
    Ideation
    Source: gv.com; thoughtbot.com; smashngmagazine.com

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  8. Source: Design Council UK

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  9. APPLIED DESIGN-THINKING
    C. TODD LOMBARDO — @IAMCTODD

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  10. Source: google.com

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  11. Define Understand Build Test
    Ideate
    Understand Diverge Prototype Validate
    Decide
    2013
    Unpack Sketch Prototype Test
    Decide
    2015
    Understand Diverge Build Test
    Converge
    Empathize Define Prototype Test
    Ideate
    Map Sketch Build Test
    Decide
    2016
    Design Sprint Processes
    Understand Define Build Test
    Decide
    Diverge

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  12. Our Design Sprint Approach
    C. TODD LOMBARDO — @IAMCTODD

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  13. Our Design Sprint Approach
    UNDERSTAND
    C. TODD LOMBARDO — @IAMCTODD

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  14. Our Design Sprint Approach
    UNDERSTAND DIVERGE
    C. TODD LOMBARDO — @IAMCTODD

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  15. Our Design Sprint Approach
    UNDERSTAND DIVERGE CONVERGE



    C. TODD LOMBARDO — @IAMCTODD

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  16. Our Design Sprint Approach
    UNDERSTAND DIVERGE CONVERGE



    C. TODD LOMBARDO — @IAMCTODD

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  17. Our Design Sprint Approach
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE



    C. TODD LOMBARDO — @IAMCTODD

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  18. Our Design Sprint Approach
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST



    X



    C. TODD LOMBARDO — @IAMCTODD

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  19. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED
    PROBLEM SOLVING FRAMEWORK THAT
    INCREASES THE CHANCES OF MAKING
    SOMETHING PEOPLE WANT
    What Is A Design Sprint?

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  20. LEAN STARTUP?
    LEAN UX?
    C. TODD LOMBARDO — @IAMCTODD

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  21. LEARN
    BUILD MEASURE
    PRODUCT
    DATA
    IDEAS

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  22. BUILD
    BUILD BUILD
    PRODUCT
    PRODUCT
    PRODUCT
    Credit: Wolf Bruening

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  23. LEARN
    BUILD MEASURE
    PRODUCT
    DATA
    IDEAS
    START HERE?

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  24. ANYTIME CUSTOMER VALIDATION IS NEEDED
    WHEN YOU DON’T HAVE DATA
    WHEN THERE ARE ASSUMPTIONS
    WHEN YOU ENTER NEW MARKETS
    WHEN YOU DESIGN SOMETHING NEW
    When Is A Design Sprint Used

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  25. MAKE
    THINGS
    PEOPLE
    WANT
    MAKE
    PEOPLE
    WANT
    THINGS
    >
    (OR NEED, OR LOVE!)

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  26. UNDERSTAND
    GET THE BACKGROUND
    Rules of the Design Sprint
    Parking Lot
    Hopes & Fears
    Assumptions
    KNOW THE USER
    Who / Do
    Personas
    User Journey Map
    DEFINE THE PROBLEM
    Problem Statement
    Problem Reframe
    WRAP-UP
    Daily Retrospective

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  27. ASSUMPTIONS
    BACKGROUND INSIGHTS
    “WHO”
    JOURNEY
    PROBLEM
    STATEMENT
    REFRAME
    PHASE 2

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  28. ASSUMPTIONS:
    WHAT YOU THINK YOU KNOW

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  29. CONNECT 9 DOTS.
    WITH 4 OR LESS STRAIGHT LINES.
    DO NOT LIFT YOUR PEN.

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  30. HI
    HI
    LO
    LO
    Importance
    Risk

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  31. HI
    HI
    LO
    LO
    Importance
    Risk

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  32. HI
    HI
    LO
    LO
    Importance
    Risk
    HIGH IMPORTANCE
    HIGH RISK
    HIGH IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    HIGH RISK

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  33. HI
    HI
    LO
    LO
    Importance
    Risk
    HIGH IMPORTANCE
    HIGH RISK
    HIGH IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    HIGH RISK

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  34. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    INSPIRED BY: SIRIUSDECISIONS

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  35. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    INSPIRED BY: SIRIUSDECISIONS

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  36. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    INSPIRED BY: SIRIUSDECISIONS

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  37. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    INSPIRED BY: SIRIUSDECISIONS

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  38. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    WHAT
    WHY WHO
    INSPIRED BY: SIRIUSDECISIONS

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  39. Example
    INSPIRED BY: SIRIUSDECISIONS

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  40. Example
    Human resources lacks
    recruiting software
    INSPIRED BY: SIRIUSDECISIONS

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  41. Example
    Human resources lacks
    recruiting software
    BAD
    INSPIRED BY: SIRIUSDECISIONS

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  42. Example
    Human resources lacks
    recruiting software
    Human resource struggles to
    hire top talent to maintain a
    competitive advantage
    BAD
    INSPIRED BY: SIRIUSDECISIONS

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  43. Example
    Human resources lacks
    recruiting software
    Human resource struggles to
    hire top talent to maintain a
    competitive advantage
    BAD
    GOOD
    INSPIRED BY: SIRIUSDECISIONS

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  44. Problem Statement
    Human Resources struggle to hire top
    talent to maintain a competitive advantage
    WHAT WHY
    WHO
    INSPIRED BY: SIRIUSDECISIONS

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  45. WHAT ARE YOU SOLVING FOR?
    really

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  46. THERE’S NO
    OPPORTUNITY,
    NOBODY IS
    WEARING ANY
    SHOES!

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  47. THERE’S NO
    OPPORTUNITY,
    NOBODY IS
    WEARING ANY
    SHOES!
    THERE’S A HUGE
    OPPORTUNITY,
    NOBODY IS
    WEARING ANY
    SHOES!

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  48. Title (H1)
    PROBLEM SOLUTION
    INSPIRED BY: WOLF BRUENING

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  49. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    INSPIRED BY: WOLF BRUENING

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  50. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    WHY? Leaky pipe Fix pipe
    INSPIRED BY: WOLF BRUENING

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  51. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    WHY? Leaky pipe Fix pipe
    WHY? Too much pressure Lower pressure
    INSPIRED BY: WOLF BRUENING

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  52. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    WHY? Leaky pipe Fix pipe
    WHY? Too much pressure Lower pressure
    WHY? Pressure regulator Replace regulator
    INSPIRED BY: WOLF BRUENING

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  53. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    WHY? Leaky pipe Fix pipe
    WHY? Too much pressure Lower pressure
    WHY? Pressure regulator Replace regulator
    WHY? Maintenance schedule More frequent inspection
    INSPIRED BY: WOLF BRUENING

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  54. THINK LIKE A DETECTIVE

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  55. DIVERGE
    GEAR UP
    Review Agenda and Rules
    Pitch Practice
    Understand Recap
    Job-Stories
    GENERATE SOLUTIONS
    Mind Map
    6-Ups (aka Crazy Eights)
    Storyboard
    Silent critique
    Group critique
    WRAP-UP
    Daily Retrospective

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  56. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD

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  57. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD

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  58. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD

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  59. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD
    When ___
    I need__
    So that___
    When ___
    I need__
    So that___
    When ___
    I need__
    So that___

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  60. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD
    When ___
    I need__
    So that___
    When ___
    I need__
    So that___
    When ___
    I need__
    So that___

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  61. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD
    When ___
    I need__
    So that___
    When ___
    I need__
    So that___
    When ___
    I need__
    So that___

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  62. WHEN ___SITUATION___,
    I WANT/NEED __MOTIVATION__,
    SO THAT / BECAUSE __OUTCOME__.

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  63. WHEN IT’S 3PM AND I’M SLEEPY,
    I NEED A PICK-ME-UP,
    SO THAT I CAN BE ALERT FOR MY TEAM.

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  64. MOAR IDEAS?!

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  65. Generating more ideas: S.C.A.M.P.E.R.
    S – Substitute
    C – Combine
    A – Adapt
    M – Modify
    P – Put to another use
    E – Eliminate
    R – Reverse

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  66. DRAW FRAME 1
    HEADLINE
    FRAME 1 OPENING
    DRAW FRAME 2
    FRAME 2 MIDDLE
    FRAME 3 RESOLVE
    DRAW FRAME 3

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  67. JOB STORY
    A
    JOB STORY
    B

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  68. JOB STORY
    SIX-UP
    STORY BOARD

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  69. THINK LIKE AN ARTIST

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  70. CONVERGE
    GET STARTED
    Review Agenda and Rules
    Diverge Recap
    DECISION CRITERIA
    $100 Test
    Assumptions Table
    SKETCHING
    Sketching - I
    Ritual Dissent
    Team Sketching – II
    WRAP-UP
    Workshop Retrospective

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  71. Process
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST



    X



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  72. ASSUMPTIONS STORYBOARDS SKETCHING

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  73. ASSUMPTION MATCHING

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  74. Storyboards Existing
    Assumptions
    New
    Assumptions

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  75. ASSUMPTION TABLE

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  76. Test by …?
    Assumption

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  77. Test by …? Valid if…?
    Assumption

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  78. Storyboards Assumptions

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  79. Storyboards Assumptions Test by …? Valid if…?

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  80. SKETCHING &
    RITUAL DISSENT

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  81. THINK LIKE A SCIENTIST

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  82. PROTOTYPE
    PROTOTYPE
    Refine sketch
    Build it!
    PLAN INTERVIEWS
    Define Questions
    Define Tasks
    Confirm Interview
    WRAP-UP
    Daily Retrospective

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  83. marshmallowchallenge.com

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  84. PROTOTYPES ARE
    MINIMIM VIABLE CONCEPTS

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  85. THINK LIKE AN ARCHITECT

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  86. TEST
    INTERVIEWS
    1
    2
    WRAP-UP
    Sprint Debrief
    Daily Retrospective

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  87. 1. PRE-ROLL QUESTIONS
    2. TEST / TASKS
    3. POST-ROLL QUESTIONS

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  88. Interview Structure

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  89. Interview Structure
    1. Pre Roll: Establish background questions
    (“how do you currently…”)

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  90. Interview Structure
    1. Pre Roll: Establish background questions
    (“how do you currently…”)
    2. Test: Determine which tasks to test prototype
    (“using this ____, try to…”)

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  91. Interview Structure
    1. Pre Roll: Establish background questions
    (“how do you currently…”)
    2. Test: Determine which tasks to test prototype
    (“using this ____, try to…”)
    3. Post-Roll: Wrap-up questions
    (“How does this compare to how you do it today…?”)

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  92. BE. @%. CURIOUS.

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  93. THINK LIKE AN JOURNALIST

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  94. RETROSPECTIVE
    what worked?
    ..was validated?
    ..did you learn?

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  95. OK, NOW WHAT?

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  96. X ?
    IT WORKED! IT DIDN’T! HMMM..
    Possible Outcomes

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  97. }
    }
    }
    DESIGN SPRINT
    INTERVALS
    AGILE DEVELOPMENT
    Define
    Understand
    Build
    Test
    Ideate
    WEEK 1
    Refine
    Build
    Test
    WEEK 2
    Refine
    Build
    Test
    WEEK 3
    Refine
    Build
    Test
    WEEK 4
    Refine
    Build
    Test
    WEEK n
    SPRINT 5K MARATHON

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  98. IT’S THE MINDSET…
    C. TODD LOMBARDO — @IAMCTODD

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  99. UNDERSTAND
    DETECTIVE
    C. TODD LOMBARDO — @IAMCTODD

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  100. UNDERSTAND
    DETECTIVE
    DIVERGE
    ARTIST
    C. TODD LOMBARDO — @IAMCTODD

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  101. UNDERSTAND
    DETECTIVE
    DIVERGE
    ARTIST
    CONVERGE
    SCIENTIST
    C. TODD LOMBARDO — @IAMCTODD

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  102. UNDERSTAND
    DETECTIVE
    DIVERGE
    ARTIST
    CONVERGE
    SCIENTIST
    PROTOTYPE
    ARCHITECT
    C. TODD LOMBARDO — @IAMCTODD

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  103. UNDERSTAND
    DETECTIVE
    DIVERGE
    ARTIST
    CONVERGE
    SCIENTIST
    PROTOTYPE
    ARCHITECT
    TEST
    JOURNALIST
    C. TODD LOMBARDO — @IAMCTODD

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  104. DESIGNER SCIENTIST
    EMPATHIC
    MAKER
    FORWARD LOOKING
    RIGOROUS
    EXPERIMENTAL
    HYPOTHESIS DRIVEN

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  105. SCIENTIFIC
    METHOD
    DESIGN
    PROCESS
    AGILE
    PHILOSOPHY design
    sprint

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  106. It’s much easier to build anything,
    than build the right thing.
    C. Todd Lombardo
    GUY WHO JUST QUOTED HIMSELF

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  107. WHAT
    IS
    RIGHT?

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  108. WHO
    IS
    RIGHT?
    WHAT
    IS
    RIGHT?

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  109. Life is too short to build
    something nobody wants.
    Ash Maurya
    AUTHOR, RUNNING LEAN, & SCALING LEAN

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  110. AGENDA HACKS…

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  111. Agenda: Shorter day - 10a to 4p
    Monday 10a to 4p
    UNDERSTAND
    Intro to Design Sprint
    Intro to Understand
    Problem Statement
    Existing research
    Facts & Assumptions
    Reframe
    Personas
    Challenge Maps
    Daily Retro
    Tuesday 10a to 4p
    DIVERGE
    Intro to Diverge
    Recap Day 1
    Job Stories
    Diverge Cycle
    Mind Map
    SixUps
    Storyboard
    Critique
    Daily Retro

    Wednesday 10a to 4p
    CONVERGE
    Intro to Converge
    Recap Phase 2
    Assumptions Table /
    $100 Test
    Identify Alternatives
    Team Sketch I
    Ritual Dissent
    Team Sketch II
    Daily Retro

    Thursday
    PROTOTYPE
    Build prototype
    Define Test Plan
    Confirm Interviews

    Friday
    TEST
    Interview #1
    Interview #2
    Interview #3
    Interview #4
    Interview #5
    Friday
    RETRO & DEBRIEF
    Sprint Retro

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  112. Agenda: Invitee Hack
    Core Team Exec Participation
    Monday 10a to 4p
    UNDERSTAND
    Intro to Design Sprint
    Intro to Understand
    Problem Statement
    Existing research
    Facts & Assumptions
    Reframe
    Personas
    Challenge Maps
    Daily Retro
    Tuesday 10a to 4p
    DIVERGE
    Intro to Diverge
    Recap Day 1
    Job Stories
    Diverge Cycle
    Mind Map
    SixUps
    Storyboard
    Critique
    Daily Retro

    Wednesday 10a to 4p
    CONVERGE
    Intro to Converge
    Recap Phase 2
    Assumptions Table /
    $100 Test
    Identify Alternatives
    Team Sketch I
    Ritual Dissent
    Team Sketch II
    Daily Retro

    Thursday
    PROTOTYPE
    Build prototype
    Define Test Plan
    Confirm Interviews

    Friday
    TEST
    Interview #1
    Interview #2
    Interview #3
    Interview #4
    Interview #5
    Friday
    RETRO & DEBRIEF
    Sprint Retro
    Designer/Maker/Engineer

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  113. Day 1
    UNDERSTAND
    Intro to Design Sprint
    Intro to Understand
    Problem Statement
    Existing research
    Facts & Assumptions
    Reframe
    Personas
    Challenge Maps
    Daily Retro
    Day 2
    DIVERGE & CONVERGE
    Intro to Diverge
    Recap Day 1
    Job Stories
    Diverge Cycle
    Assumptions Table / $100 Test
    Identify Alternatives
    Team Sketch I
    Ritual Dissent
    Day 3
    PROTOTYPE
    Build prototype
    Define Test Plan
    Confirm Interviews

    Day 4
    TEST
    Interview #1
    Interview #2
    Interview #3
    Interview #4
    Interview #5
    Day 4 or Day 5
    RETRO & DEBRIEF
    Sprint Retro
    Agenda: Four Day Hack

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  114. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
    UNDERSTAND DIVERGE CONVERGE
    PROTOTYPE TEST
    Week 1
    Week 2
    PREP + RESEARCH
    DEBRIEF
    Agenda: Two-Week Hack

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  115. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
    UNDERSTAND
    DIVERGE CONVERGE
    PROTOTYPE
    TEST
    Week 1
    Week 2
    Week 3
    Week 4
    PREP + RESEARCH
    BUILD, BUILD, BUILD!
    DIGEST
    DEBRIEF
    Agenda: Four Week Hack

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  116. Preparation / Research
    IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP
    MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
    Design Sprint
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
    Iteration 1
    ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF
    Final Iteration
    ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO
    Agenda: Four Week Hack Alternate

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  117. HOW TO §@%& IT UP?

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  118. Design Sprint
    ains

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  119. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ains

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  120. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ○ “Let’s focus on this textbox.” — More ambiguous = better
    ains

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  121. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ○ “Let’s focus on this textbox.” — More ambiguous = better
    ○ “We’ll use our normal conference room” — Book it in advance (offsite
    preferable)
    ains

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  122. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ○ “Let’s focus on this textbox.” — More ambiguous = better
    ○ “We’ll use our normal conference room” — Book it in advance (offsite
    preferable)
    ○ “I can only be there for half of day 2” — Clear schedules
    ains

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  123. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ○ “Let’s focus on this textbox.” — More ambiguous = better
    ○ “We’ll use our normal conference room” — Book it in advance (offsite
    preferable)
    ○ “I can only be there for half of day 2” — Clear schedules
    ○ “Can we do it in one day?” — No. Just….NO!
    ains

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