O'Reilly Design 2016

The slides for the Design Sprint Workshop at the O'Reilly Design Conference

Transcript

1. sprint design #DesignSprint @iamctodd @katerigarcia
2. Oh, Hai! C. TODD LOMBARDO - @IAMCTODD KAT GARCIA - @KATERIGARCIA
3. 1. Post-It #1 [] Hobby of yours 2. Post-It #2 [] Favorite App 3. Get into a group (8/group)
4. Post-It #2 [] App Post-It #1 [] Hobby [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] []
5. How do you know your product idea is any good?
8. Source: WSJ
10. MAKE THINGS PEOPLE WANT
11. MAKE THINGS PEOPLE WANT >
12. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >
14. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
15. NAMES design sprint
16. design spike
17. product discovery
18. discovery session
19. deep dive
20. discovery sprint
21. design s.w.a.t.
22. Source: gv.com; thoughtbot.com; smashngmagazine.com
23. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate
24. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
25. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
26. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate
29. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective
30. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective
31. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective
32. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype
33. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype Phase 5 Test Test Interviews Daily Retrospective Project Wrap-up !
35. Ready?
36. understand Get the Background Introductions Rules of the Design Sprint Idea Parking Lot Review Agenda Pitch Practice Research, Competition & Past Work Get Inspired Goals & Anti-goals Assumptions Define the Problem Problem Statement Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
37. Rules…
38. ◦ Write BIG and with a Sharpie ◦ All Participate ◦ “Yes, and…” not “No, but…” ◦ Just keep on: Four hours for five days ◦ ◦ Rules
39. pitch practice
40. what are you solving for?
41. Who? | Do?
43. assumptions: what you think you know
48. assumptions questions facts
49. assumptions questions facts
52. what are you solving for? really
54. what’s their journey?
58. Before During After Phase Goal
59. Before During After Phase Goal
60. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Wrap-up Daily Retrospective
61. pitch practice
62. job stories
63. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.
64. Before During After Phase Goal Job Stories
65. six-ups crazy-eights
66. 1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 50 seconds 3. DRAW don’t write
68. storyboards
69. 1. Three Post-its per storyboard 2. Think: Beginning-Middle-End 3. Draw on Post-It & Write on Paper
71. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
72. pitch practice
73. assumption table $100 Test
74. 1. Each participant gets “$100” 2. Spend the $ on which assumptions are critical & need validation 3. Rank from high to low 4. Add ‘Test by…’ and ‘Valid if..’ columns
75. Assumption Test by …? Valid if…? Storyboard
76. Assumption Test by …? Valid if…? Storyboard
77. Assumption Test by …? Valid if…? Storyboard
80. team sketching
81. 1. One assumption “row” / 3 people 2. Sketch out the prototype to validate that particular assumption
83. build Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
84. pitch practice
85. 70 Lo Hi Interactive Fidelity Hi
91. http://uxmag.com/
92. 1. Pre-roll questions 2. Tasks / Interview 3. Post-roll questions
93. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Daily Retrospective Sprint Retrospective
96. what .. worked? ..was validated? ..did you learn?
97. } } } DESIGN SPRINT INTERVALS AGILE SCRUM Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
98. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN
99. ctodd@freshtilledsoil.com #designsprint @iamctodd