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O'Reilly Design 2016

O'Reilly Design 2016

The slides for the Design Sprint Workshop at the O'Reilly Design Conference

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C. Todd Lombardo

January 20, 2016
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Transcript

  1. sprint design #DesignSprint @iamctodd @katerigarcia

  2. Oh, Hai! C. TODD LOMBARDO - @IAMCTODD KAT GARCIA -

    @KATERIGARCIA
  3. 1. Post-It #1 [] Hobby of yours 2. Post-It #2

    [] Favorite App 3. Get into a group (8/group)
  4. Post-It #2 [] App Post-It #1 [] Hobby [] []

    [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] []
  5. How do you know your product idea is any good?

  6. None
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  8. Source: WSJ

  9. None
  10. MAKE THINGS PEOPLE WANT

  11. MAKE THINGS PEOPLE WANT >

  12. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >

  13. None
  14. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  15. NAMES design sprint

  16. design spike

  17. product discovery

  18. discovery session

  19. deep dive

  20. discovery sprint

  21. design s.w.a.t.

  22. Source: gv.com; thoughtbot.com; smashngmagazine.com

  23. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

  24. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  25. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  26. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate
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  29. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective
  30. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective
  31. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective
  32. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype
  33. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype Phase 5 Test Test Interviews Daily Retrospective Project Wrap-up !
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  35. Ready?

  36. understand Get the Background Introductions Rules of the Design Sprint

    Idea Parking Lot Review Agenda Pitch Practice Research, Competition & Past Work Get Inspired Goals & Anti-goals Assumptions Define the Problem Problem Statement Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
  37. Rules…

  38. ◦ Write BIG and with a Sharpie ◦ All Participate

    ◦ “Yes, and…” not “No, but…” ◦ Just keep on: Four hours for five days ◦ ◦ Rules
  39. pitch practice

  40. what are you solving for?

  41. Who? | Do?

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  43. assumptions: what you think you know

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  48. assumptions questions facts

  49. assumptions questions facts

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  52. what are you solving for? really

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  54. what’s their journey?

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  58. Before During After Phase Goal

  59. Before During After Phase Goal

  60. diverge Gear Up Review Agenda and Rules Pitch Practice Background

    Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Wrap-up Daily Retrospective
  61. pitch practice

  62. job stories

  63. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can

    __OUTCOME__.
  64. Before During After Phase Goal Job Stories

  65. six-ups crazy-eights

  66. 1. Generate 6 (or 8) DIFFERENT solutions to the job-story

    2. One idea in 50 seconds 3. DRAW don’t write
  67. None
  68. storyboards

  69. 1. Three Post-its per storyboard 2. Think: Beginning-Middle-End 3. Draw

    on Post-It & Write on Paper
  70. None
  71. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize

    Your Work Recap Background $100 Test Assumptions Table Identify Alternative Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
  72. pitch practice

  73. assumption table $100 Test

  74. 1. Each participant gets “$100” 2. Spend the $ on

    which assumptions are critical & need validation 3. Rank from high to low 4. Add ‘Test by…’ and ‘Valid if..’ columns
  75. Assumption Test by …? Valid if…? Storyboard

  76. Assumption Test by …? Valid if…? Storyboard

  77. Assumption Test by …? Valid if…? Storyboard

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  80. team sketching

  81. 1. One assumption “row” / 3 people 2. Sketch out

    the prototype to validate that particular assumption
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  83. build Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll

    questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
  84. pitch practice

  85. 70 Lo Hi Interactive Fidelity Hi

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  91. http://uxmag.com/

  92. 1. Pre-roll questions 2. Tasks / Interview 3. Post-roll questions

  93. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up

    Daily Retrospective Sprint Retrospective
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  96. what .. worked? ..was validated? ..did you learn?

  97. } } } DESIGN SPRINT INTERVALS AGILE SCRUM Define Understand

    Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  98. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  99. ctodd@freshtilledsoil.com #designsprint @iamctodd