You Ran A Design Sprint... Now What?

Transcript

1. You Finished a Design Sprint. Now What?!? C. Todd Lombardo

   Chief Design Strategist Fresh Tilled Soil @iamctodd

2. Not this one. This one.

3. ¿Design Sprint? ¿Lean Startup? ¿Lean UX?

4. LEARN BUILD MEASURE PRODUCT DATA IDEAS

5. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

6. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

7. None

8. A $5M Idea?

9. A $25M Idea??

10. None
11. None

12. Applied Design Thinking

13. Applied Design Thinking doing

14. The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE

15. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation OUR BOOK

16. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

17. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN

18. You Finished One.. What Do You Do?

19. Why did you do a Design Sprint in the first

    place?

20. PROTOTYPE

21. ANSWERS PROTOTYPE

22. Title (H1) I HAVE THE SOLUTION! CLIENT

23. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? CLIENT CONSULTANT

24. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? CLIENT CONSULTANT WE SELL MORE PRODUCT!!

25. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!

26. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? OH… WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!

27. Title (H1) Water on the floor —> Mop it up

    PROBLEM SOLUTION

28. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe PROBLEM SOLUTION

29. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure PROBLEM SOLUTION

30. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator PROBLEM SOLUTION

31. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator WHY? Maintenance schedule —> More frequent inspection PROBLEM SOLUTION

32. If I had asked people what they wanted, they would

    have said faster horses. Henry Ford FOUNDER FORD MOTOR COMPANY “ ”

33. Test by …? Valid if…? Assumption We saw/heard… and that

    means..

34. Three Typical Outcomes

35. 1 - YES! IT WORKED :-) Three Typical Outcomes

36. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( Three Typical Outcomes

37. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes

38. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes

39. It worked!! YOU’RE A GENIUS!

40. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge

    Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n

41. ASSUMPTIONS PROTOTYPE TEST LEARN

42. HI HI LO LO Importance Risk

43. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

44. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
45. None

46. DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK

    1 Refine Scope Questions WEEK 2 Flow 1 Flow 2 User Tests WEEK 3 Refine Refine Refine WEEKS 4 to 7 Refine Build Test WEEK 9 Flow 1

47. It didn’t! YOU’RE A FAILURE

48. STOP

49. Stop crying

50. Stop the project

51. Celebrate! YOU JUST SAVED MONEY

52. DESIGN SPRINT Understand Diverge Prototype Test Converge WEEK 1 Flow

    1 Refine Test Flow 1

53. Maaaaaybe?

54. Test by …? Valid if…? Assumption We saw/heard… and that

    means..
55. None
56. None

57. DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK

    1 Refine Scope Questions WEEK 2 PIVOT Design Tests WEEK 3 Refine Design Test WEEKS 4 to 12 Refine Build Test WEEK 15 Research

58. What’s Your Mindset?

59. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

60. Designtist

61. Not just mindset… belief!

62. Title (H1)

63. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal

    Thinking: D. Gray

64. Source: Liminal Thinking: D. Gray NEED BELIEF ACTION RESULT

65. Want to help me test something for Design Sprints?

66. http://bit.ly/1baton

67. SUMMER 2017

68. ctodd@freshtilledsoil.com #designsprint @iamctodd