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You Ran A Design Sprint... Now What?
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C. Todd Lombardo
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March 16, 2017
Design
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You Ran A Design Sprint... Now What?
Talk given at h2i Institute on 16-March-2017 in Madrid, Spain
C. Todd Lombardo
PRO
March 16, 2017
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Transcript
You Finished a Design Sprint. Now What?!? C. Todd Lombardo
Chief Design Strategist Fresh Tilled Soil @iamctodd
Not this one. This one.
¿Design Sprint? ¿Lean Startup? ¿Lean UX?
LEARN BUILD MEASURE PRODUCT DATA IDEAS
BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening
LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?
None
A $5M Idea?
A $25M Idea??
None
None
Applied Design Thinking
Applied Design Thinking doing
The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE
Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide
2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation OUR BOOK
SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
Life is too short to build something nobody wants. Ash
Maurya AUTHOR, RUNNING LEAN
You Finished One.. What Do You Do?
Why did you do a Design Sprint in the first
place?
PROTOTYPE
ANSWERS PROTOTYPE
Title (H1) I HAVE THE SOLUTION! CLIENT
Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES
IT SOLVE? CLIENT CONSULTANT
Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES
IT SOLVE? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES
IT SOLVE? WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES
IT SOLVE? OH… WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
Title (H1) Water on the floor —> Mop it up
PROBLEM SOLUTION
Title (H1) Water on the floor —> Mop it up
WHY? Leaky pipe —> Fix / replace pipe PROBLEM SOLUTION
Title (H1) Water on the floor —> Mop it up
WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure PROBLEM SOLUTION
Title (H1) Water on the floor —> Mop it up
WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator PROBLEM SOLUTION
Title (H1) Water on the floor —> Mop it up
WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator WHY? Maintenance schedule —> More frequent inspection PROBLEM SOLUTION
If I had asked people what they wanted, they would
have said faster horses. Henry Ford FOUNDER FORD MOTOR COMPANY “ ”
Test by …? Valid if…? Assumption We saw/heard… and that
means..
Three Typical Outcomes
1 - YES! IT WORKED :-) Three Typical Outcomes
1 - YES! IT WORKED :-) 2 - NO! IT
DIDN’T :-( Three Typical Outcomes
1 - YES! IT WORKED :-) 2 - NO! IT
DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes
1 - YES! IT WORKED :-) 2 - NO! IT
DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes
It worked!! YOU’RE A GENIUS!
} } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge
Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
ASSUMPTIONS PROTOTYPE TEST LEARN
HI HI LO LO Importance Risk
HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK
HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK
HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
None
DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK
1 Refine Scope Questions WEEK 2 Flow 1 Flow 2 User Tests WEEK 3 Refine Refine Refine WEEKS 4 to 7 Refine Build Test WEEK 9 Flow 1
It didn’t! YOU’RE A FAILURE
STOP
Stop crying
Stop the project
Celebrate! YOU JUST SAVED MONEY
DESIGN SPRINT Understand Diverge Prototype Test Converge WEEK 1 Flow
1 Refine Test Flow 1
Maaaaaybe?
Test by …? Valid if…? Assumption We saw/heard… and that
means..
None
None
DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK
1 Refine Scope Questions WEEK 2 PIVOT Design Tests WEEK 3 Refine Design Test WEEKS 4 to 12 Refine Build Test WEEK 15 Research
What’s Your Mindset?
DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN
Designtist
Not just mindset… belief!
Title (H1)
What do you believe? NEED BELIEF ACTION RESULT Source: Liminal
Thinking: D. Gray
Source: Liminal Thinking: D. Gray NEED BELIEF ACTION RESULT
Want to help me test something for Design Sprints?
http://bit.ly/1baton
SUMMER 2017
[email protected]
#designsprint @iamctodd