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You Ran A Design Sprint... Now What?

You Ran A Design Sprint... Now What?

Talk given at h2i Institute on 16-March-2017 in Madrid, Spain

C. Todd Lombardo

March 16, 2017
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  1. You Finished a Design Sprint. Now What?!? C. Todd Lombardo

    Chief Design Strategist Fresh Tilled Soil @iamctodd
  2. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation OUR BOOK
  3. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
  4. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
  5. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? OH… WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
  6. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe PROBLEM SOLUTION
  7. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure PROBLEM SOLUTION
  8. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator PROBLEM SOLUTION
  9. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator WHY? Maintenance schedule —> More frequent inspection PROBLEM SOLUTION
  10. If I had asked people what they wanted, they would

    have said faster horses. Henry Ford FOUNDER FORD MOTOR COMPANY “ ”
  11. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( Three Typical Outcomes
  12. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes
  13. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes
  14. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge

    Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  15. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  16. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  17. DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK

    1 Refine Scope Questions WEEK 2 Flow 1 Flow 2 User Tests WEEK 3 Refine Refine Refine WEEKS 4 to 7 Refine Build Test WEEK 9 Flow 1
  18. DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK

    1 Refine Scope Questions WEEK 2 PIVOT Design Tests WEEK 3 Refine Design Test WEEKS 4 to 12 Refine Build Test WEEK 15 Research