You Ran A Design Sprint... Now What?

You Ran A Design Sprint... Now What?

Talk given at h2i Institute on 16-March-2017 in Madrid, Spain

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C. Todd Lombardo

March 16, 2017
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Transcript

  1. You Finished a Design Sprint. Now What?!? C. Todd Lombardo

    Chief Design Strategist Fresh Tilled Soil @iamctodd
  2. Not this one. This one.

  3. ¿Design Sprint? ¿Lean Startup? ¿Lean UX?

  4. LEARN BUILD MEASURE PRODUCT DATA IDEAS

  5. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

  6. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

  7. None
  8. A $5M Idea?

  9. A $25M Idea??

  10. None
  11. None
  12. Applied Design Thinking

  13. Applied Design Thinking doing

  14. The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE

  15. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation OUR BOOK
  16. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  17. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  18. You Finished One.. What Do You Do?

  19. Why did you do a Design Sprint in the first

    place?
  20. PROTOTYPE

  21. ANSWERS PROTOTYPE

  22. Title (H1) I HAVE THE SOLUTION! CLIENT

  23. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? CLIENT CONSULTANT
  24. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
  25. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
  26. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES

    IT SOLVE? OH… WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
  27. Title (H1) Water on the floor —> Mop it up

    PROBLEM SOLUTION
  28. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe PROBLEM SOLUTION
  29. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure PROBLEM SOLUTION
  30. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator PROBLEM SOLUTION
  31. Title (H1) Water on the floor —> Mop it up

    WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator WHY? Maintenance schedule —> More frequent inspection PROBLEM SOLUTION
  32. If I had asked people what they wanted, they would

    have said faster horses. Henry Ford FOUNDER FORD MOTOR COMPANY “ ”
  33. Test by …? Valid if…? Assumption We saw/heard… and that

    means..
  34. Three Typical Outcomes

  35. 1 - YES! IT WORKED :-) Three Typical Outcomes

  36. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( Three Typical Outcomes
  37. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes
  38. 1 - YES! IT WORKED :-) 2 - NO! IT

    DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes
  39. It worked!! YOU’RE A GENIUS!

  40. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge

    Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  41. ASSUMPTIONS PROTOTYPE TEST LEARN

  42. HI HI LO LO Importance Risk

  43. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  44. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  45. None
  46. DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK

    1 Refine Scope Questions WEEK 2 Flow 1 Flow 2 User Tests WEEK 3 Refine Refine Refine WEEKS 4 to 7 Refine Build Test WEEK 9 Flow 1
  47. It didn’t! YOU’RE A FAILURE

  48. STOP

  49. Stop crying

  50. Stop the project

  51. Celebrate! YOU JUST SAVED MONEY

  52. DESIGN SPRINT Understand Diverge Prototype Test Converge WEEK 1 Flow

    1 Refine Test Flow 1
  53. Maaaaaybe?

  54. Test by …? Valid if…? Assumption We saw/heard… and that

    means..
  55. None
  56. None
  57. DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK

    1 Refine Scope Questions WEEK 2 PIVOT Design Tests WEEK 3 Refine Design Test WEEKS 4 to 12 Refine Build Test WEEK 15 Research
  58. What’s Your Mindset?

  59. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

  60. Designtist

  61. Not just mindset… belief!

  62. Title (H1)

  63. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal

    Thinking: D. Gray
  64. Source: Liminal Thinking: D. Gray NEED BELIEF ACTION RESULT

  65. Want to help me test something for Design Sprints?

  66. http://bit.ly/1baton

  67. SUMMER 2017

  68. ctodd@freshtilledsoil.com #designsprint @iamctodd