Build. Ship! Repeat? 9 characteristics of a $1B culture

A journey through the launch of the ground-breaking Kindle Fire tablet and the accompanying lessons around creating sustainable success. Learn how to craft a company culture that builds and ships The Next Big Thing, again and again.

Transcript

1. build. ship! repeat? 9 characteristics of a $1B culture @ibscribe #WorldWebForum15
2. “We just launched a $1B business.” - Kindle VP
3. build.
4. think long write short
5. pounce on opportunities
6. building is also re-packaging in new ways
7. your team needs to absorb your ambition
8. your team needs to be diverse
9. “A lot of people haven’t had diverse experiences; they don’t have enough dots to connect.” - Steve Jobs
10. find owners who blur organizational boundaries
11. look for multipliers and make exponential hires
12. failure is learning that you haven’t absorbed yet
13. small failures are just that: small
14. but big failures include small successes
15. and small successes you can ship
16. ship!
17. get something…anything out the door
18. make it cheap to experiment broadly
19. feedback is valuable no matter the source
20. usable doesn’t mean perfect
21. perfect doesn’t mean usable
22. what you don’t ship defines your product too
23. measure twice cut once and cut decisively when you do
24. users don’t care about organizational hierarchy
25. “You can’t see the Amazon org chart when you look at the Kindle.” - Jonathan Rosenberg
26. solve the end-to-end versus slices of a customer problem
27. there are customers you know and many you don’t
29. you are not your customer neither is your competitor
30. customer zero is a frame of mind
31. repeat?
32. the common thread is people, not process or technology
33. internally people are your identity
34. externally people are your brand
35. “The traits that make Amazon unusual are now in the culture. If I wanted to change them, I couldn’t.” - Jeff Bezos
36. design platforms and avoid one-offs
37. give others the ability to build and ship
38. give yourself the ability to pivot
39. “Look at a stonecutter hammering away a hundred times without a crack; yet at the hundred and first blow, it will.” - Jacob Riis
40. your mindset is users first
41. your thinking is long term
42. your hiring is diverse
43. your experimentation is easy
44. your failure is learning
45. your repeat is already in progress
46. “We just launched a $1B business.” - Kindle VP
47. “We just launched a $1B business.” “Let’s do it again tomorrow.” - Kindle VP - Kindle team
48. build.
49. build. ship!
50. build. ship! repeat?
51. build!
52. build! ship?
53. build! ship? repeat.
54. build! ship? repeat. 9 characteristics of a $1B culture @ibscribe #WorldWebForum15