How to Start a Podcast

How to Start a Podcast

Starting a podcast is 2019 is easier than ever, but there are still several steps to the process, and it’s easy to miss one. In this webinar, you’ll get the starter kit: everything you absolutely need to do to start a podcast.

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Joe Casabona

March 28, 2019
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Transcript

  1. 1.

    How to Start a Podcast Joe Casabona // Host of

    How I Built It // casabona.org/podcasting/
  2. 3.

    Google’s Dictionary The practice of using the Internet to make

    digital recordings of broadcasts available for downloading to a computer or mobile device.
  3. 4.
  4. 8.

    Why Podcast? • Build your audience • Establish your authority

    • Gain a loyal following ◦ Podcast listeners are very loyal folks • Get your ideas out there
  5. 11.

    Start With Why Why do YOU want to start a

    podcast? • Build an audience • Increase revenue streams • Try the tech • Repurpose old content
  6. 12.

    Be Passionate • Pick a topic that you’re passionate about

    • Podcasting is a grind. You need to love your topic to keep doing it • It’s OK if someone else is talking about it • Make sure you use your own voice and your content is good
  7. 14.

    Types of Podcasts • Solo • News / Headline •

    Host / Cohost • Interview Show • Heavily Produced
  8. 15.

    What to Know Solo • Easiest to produce
 • Doing

    it by yourself can make it hard to get motivated
 • It’s all on you News / Headlines • Great for a “quick” format show
 • You need to curate the right stories
 • Can get monotonous
  9. 16.

    What to Know Host / Co Host • Split the

    Work
 • Split the Spoils
 • Scheduling can get hard Interviews • Fun to learn new things
 • A lot of work scheduling new guests
 • Need to do research
 • Audio quality may vary
  10. 17.

    What to Know Heavily Produced • Can be incredibly engaging


    • Fun to do fiction
 • Very expensive / time consuming
  11. 19.

    Pick Your Name • Pick a name that communicates the

    show’s message • Do a search on iTunes to make sure it’s unique enough • You want it to stand out! • Get the domain, social media
  12. 20.
  13. 21.

    Podcast Artwork For Apple Podcasts: Podcast feeds contain artwork that

    is a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels, 72 dpi, in JPEG or PNG format with appropriate file extensions (.jpg, .png), and in the RGB colorspace. For Google: Recommended: Between 1200 x 1200, and 7000 x 7000 pixels. Everything Else: Pulls from Apple Podcasts, pretty much
  14. 22.

    Tools for Creating Artwork • Photoshop
 • Illustrator
 • GIMP


    • Affinity Photo • Adobe Spark
 • Canva
  15. 24.

    What You Need • A Decent Mic • Pop Filter

    • Boom Arm (optional) • Headphones Links to everything: https://casabona.org/podcasting
  16. 28.

    Improving Your Recordings • Good mic helps • Deflect and

    dampen sound • Wear headphones • Pop filter / Boom arm
  17. 29.

    Capture Audio Solo • Audacity
 • Garage Band
 • Windows

    Recorder Co Host / Guest • Both Record Locally
 • Skype with ◦ eCamm Recorder for Mac ◦ Amoloto for PC
 • Zoom 
 • Zencaster
  18. 30.
  19. 33.

    What you should do: It depends! • On if you

    have the time
 • If you have the money
 • How much control you want over the show
  20. 34.

    Tools of the Trade • Audacity
 • Garage Band
 •

    Logic 
 • Adobe Audition • Fiverr
 • Upwork
  21. 36.

    A Podcast Needs a Home • Podcasts should have a

    website • They allow for a central place for content, RSS*, and Canonical Links** • Setting Up a good website for your podcast can help it grow
 *Really Simple Syndication - needed to get your podcast on Apple Podcasts, Spotify, and more **The one true source for your content.
  22. 37.

    The 4 Things You Absolutely Need. 1. A Good Domain


    2. Good Hosting
 3. WordPress
 4. A Podcast Plugin
  23. 39.

    Choosing the Right Domain • .com or .fm (in this

    specific case) • Make it short (11 characters or fewer) • Make it speakable • Make it memorable - try to match the show name • Have alternates available
  24. 41.

    Choosing Good Hosting • Easy WordPress Setup • Good Support

    • Let’s Encrypt for SSL • Backups • Should be Different from Media/Audio Hosting
  25. 42.

    Why Separate Audio Hosting? • Specialization means faster downloads •

    If your site goes down, your podcast won’t • Advanced Analytics • Custom (or customizable) audio players
  26. 43.

    The Good Audio Hosts • Libsyn • Bluburry • Castos

    (Killer WP integration) • Simplecast (All-in-One solution)
  27. 48.

    Why WordPress? • Streamlines entire website setup process • Used

    by over 30% of web • Strong community • Great tools for podcasting • Easily add blog, shop, or community as well
  28. 50.

    Evaluating Podcast Plugins • Consider if your podcast host has

    a WordPress plugin ◦ Also, have a separate audio host for your podcast • Make sure it has Apple Podcast compliant RSS feeds • Look at the features - how customizable is everything? • Does it play nice with other themes and plugins?
  29. 54.

    Submit your show to: • Apple Podcasts / iTunes
 •

    Google Podcasts
 • Stitcher
 • TuneIn
 • Spotify
  30. 55.

    Tips for Submitting • Have an Episode 0 so your

    launch day isn’t at the mercy of Apple. • Get onto Apple first - they are the biggest, and many smaller podcast apps just pull from their directory • A good audio host should help you, but if you’re using your website as your feed, you might be on your own • Each host’s submission process is slightly different
  31. 57.

    Takeaways • Pick a topic and format you’re passionate about


    • You don’t need the best setup starting out
 • Having a website / one source for your show is important • Podcasting is a grind
  32. 58.

    Thanks for Watching! I’m Joe Casabona, a Developer, Teacher, and

    Podcaster. Find me at https://casabona.org Any Questions?