Building your online course is only half the battle! You need to promote it and build an audience to sell to. People need to know, like, ands trust you before they buy. In this talk, you’ll learn how to get them to that place!
wins). • Remind them of the value of your course (and the problem you’re solving). • Answer their questions. • Don’t be afraid to give away information.
Beta Test with select users from your list • Let them take the course for free • Get feedback from them and make fixes • Get testimonials from them to use on the site and in social media
opt-in • Build a priming sequence for your mailing list • Schedule webinars starting 6-8 weeks out. With your audience and others’ audiences • Reach out to places that cater to your target • Build a separate launch sequence for your mailing list
and get newsletter sign ups. • Most people don’t just buy from a tweet unless they already know, like, and trust you. • It’s still super useful for audience building though!
scenes stuff • Tips and tricks related to your content • Answering specific questions students have • Doing giveaways to build your list • Sharing related content
• Limited time enrollment (doors open / close) • Urgency is specific dates you can register • Much clearer launch sequence • Evergreen Course • People can register any time they want. • Urgency through discounts and special offers • Schedule bigger launch times to increase enrollment
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