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How to Successfully Promote your Online Course

B3ace07412a5178ea778e7eec161fc0a?s=47 Joe Casabona
September 19, 2019

How to Successfully Promote your Online Course

Building your online course is only half the battle! You need to promote it and build an audience to sell to. People need to know, like, ands trust you before they buy. In this talk, you’ll learn how to get them to that place!


Joe Casabona

September 19, 2019


  1. How to Successfully Promote your Online Course Joe Casabona // // @jcasabona
  2. None
  3. @jcasabona @jcasabona

  4. @jcasabona Build your audience before you build your product. Course

  5. @jcasabona For people to buy your course, they need to:

    • Know you • Like you • Trust you
  6. @jcasabona Start talking about your course topic.

  7. @jcasabona @jcasabona Pick the medium that works for you. •

    Start a blog • Make YouTube videos • Podcast • Send out tips on social media
  8. @jcasabona Build your mailing list!

  9. @jcasabona Ways to build list: • Have a CTA at

    the end of every piece of content • Use social media • Have a free download, bonus content, video, or podcast • Popup Modals (they work)
  10. @jcasabona @jcasabona Freebie ideas • A short ebook on the

    topic • a 5-9 step guide • a bonus podcast episode • Discounts • An email-drip course • A live webinar • Free feedback
  11. @jcasabona Don’t just email the list when the course is

  12. @jcasabona Nurture that list. • Send good content (like quick

    wins). • Remind them of the value of your course (and the problem you’re solving). • Answer their questions. • Don’t be afraid to give away information.
  13. @jcasabona –That lead you let go cold. “Who is this?

    I don’t remember signing up for this list.”
  14. @jcasabona Involve your list in the process

  15. @jcasabona @jcasabona Get feedback as you build your course •

    Beta Test with select users from your list • Let them take the course for free • Get feedback from them and make fixes • Get testimonials from them to use on the site and in social media
  16. @jcasabona Build your launch plan

  17. @jcasabona @jcasabona • Create the sales page with a newsletter

    opt-in • Build a priming sequence for your mailing list • Schedule webinars starting 6-8 weeks out. With your audience and others’ audiences • Reach out to places that cater to your target • Build a separate launch sequence for your mailing list
  18. @jcasabona Social Media • Use social media to drive traffic

    and get newsletter sign ups. • Most people don’t just buy from a tweet unless they already know, like, and trust you. • It’s still super useful for audience building though!
  19. @jcasabona Connecting with your audience

  20. @jcasabona @jcasabona Social Media is great for: • Behind the

    scenes stuff • Tips and tricks related to your content • Answering specific questions students have • Doing giveaways to build your list • Sharing related content
  21. @jcasabona A quick note about urgency...

  22. @jcasabona @jcasabona Urgency helps people buy. • Closed Enrollment Courses

    • Limited time enrollment (doors open / close) • Urgency is specific dates you can register • Much clearer launch sequence • Evergreen Course • People can register any time they want. • Urgency through discounts and special offers • Schedule bigger launch times to increase enrollment
  23. @jcasabona Incentives • Early-bird Discount • Access to you •

    Special community • Free downloads or lessons
  24. @jcasabona Your Launch Checklist

  25. @jcasabona @jcasabona Create your email sequence (3-5 emails) Schedule social

    media Write blog posts / press releases Ask your network to promote
  26. @jcasabona You will think you’re promoting too much. You are

  27. @jcasabona REMEMBER: Online Courses are NOT passive income.

  28. @jcasabona Wrapping Up • Your main goal: CONNECT with your

    audience. • Get people to know, like, and trust you. • Build your mailing list. • Provide value and remind them of the problem you’re solving.
  29. Joe Casabona Educator, Developer, Podcaster @jcasabona