Catalyst Initial Presentation

Presented at HCI Lunch in 2013.

Transcript

1. Catalyst Designing for Collective Action {jcccf, msb}@cs.stanford.edu
2. Collective action has been and is a powerful tool for change
3. Collective action is happening online
4. How do you get people to participate in X?
5. You World Friends Acquaintances Local Community Country Bake Sale Beach Cleanup Revolution Disaster Relief Meetings Karaoke Night
6. Catalyst is a platform designed for crowds to take collective action by introducing commitment triggers and specializations.
11. Commitment Triggers Specialization Commitment Escalation
12. Commitment Triggers
13. Commitment Triggers
16. Kickstarter has made it easier to organize creative projects
17. Kickstarter has made it easier to support creative projects
18. Catalyst has made it easier to organize __________
19. Catalyst has made it easier to support __________
20. Specialization
21. Specialization
25. Commitment Escalation
26. Commitment Escalation
29. And in the pipeline…
32. And more! •  Bike Crash Flash Mob •  Facebook Primal Scream •  Library Study Session •  Volunteer Fundraisers •  …?
33. Audience Participation Segment
34. 1. Think of 5 people you know who might be interested in a Catalyst event
35. 2. Email them
36. RQ1 Do commitment triggers, specialization and commitment escalation a.  support the organization of “medium-scale” events? b.  support crowd participation in these events?
37. RQ2 Does… a.  a commitment trigger encourage participation? b.  specialization encourage participation? c.  commitment escalation improve retention?
38. Catalyst makes medium-scale collective action easier. It utilizes commitment triggers, specialization, and commitment escalation.