Catalyst Initial Presentation

Presented at HCI Lunch in 2013.

Transcript

1. Catalyst
   Designing for Collective Action
   {jcccf, msb}@cs.stanford.edu
   

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2. Collective action has been
   and is a powerful tool for
   change
   

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3. Collective action is
   happening online
   

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4. How do you get people
   to participate in X?
   

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5. You World
   Friends Acquaintances Local Community Country
   Bake Sale
   Beach Cleanup
   Revolution Disaster
   Relief
   Meetings
   Karaoke
   Night
   

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6. Catalyst is a platform
   designed for crowds to take
   collective action by
   introducing commitment
   triggers and specializations.
   

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11. Commitment Triggers
    Specialization
    Commitment Escalation
    

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12. Commitment Triggers
    

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13. Commitment Triggers
    

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16. Kickstarter has made it easier to
    organize creative projects
    

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17. Kickstarter has made it easier to
    support creative projects
    

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18. Catalyst has made it easier to
    organize __________
    

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19. Catalyst has made it easier to
    support __________
    

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20. Specialization
    

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21. Specialization
    

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25. Commitment Escalation
    

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26. Commitment Escalation
    

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29. And in the pipeline…
    

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32. And more!
    •  Bike Crash Flash Mob
    •  Facebook Primal Scream
    •  Library Study Session
    •  Volunteer Fundraisers
    •  …?
    

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33. Audience Participation
    Segment
    

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34. 1.
    Think of 5 people you know
    who might be interested in a
    Catalyst event
    

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35. 2.
    Email them
    

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36. RQ1
    Do commitment triggers, specialization and
    commitment escalation
    a.  support the organization of “medium-scale”
    events?
    b.  support crowd participation in these events?
    

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37. RQ2
    Does…
    a.  a commitment trigger encourage participation?
    b.  specialization encourage participation?
    c.  commitment escalation improve retention?
    

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38. Catalyst makes medium-scale
    collective action easier.
    It utilizes commitment
    triggers, specialization, and
    commitment escalation.
    

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