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Catalyst Initial Presentation

Catalyst Initial Presentation

Presented at HCI Lunch in 2013.


Justin Cheng

May 29, 2014


  1. Catalyst Designing for Collective Action {jcccf, msb}@cs.stanford.edu

  2. Collective action has been and is a powerful tool for

  3. Collective action is happening online

  4. How do you get people to participate in X?

  5. You World Friends Acquaintances Local Community Country Bake Sale Beach

    Cleanup Revolution Disaster Relief Meetings Karaoke Night
  6. Catalyst is a platform designed for crowds to take collective

    action by introducing commitment triggers and specializations.
  7. None
  8. None
  9. None
  10. None
  11. Commitment Triggers Specialization Commitment Escalation

  12. Commitment Triggers

  13. Commitment Triggers

  14. None
  15. None
  16. Kickstarter has made it easier to organize creative projects

  17. Kickstarter has made it easier to support creative projects

  18. Catalyst has made it easier to organize __________

  19. Catalyst has made it easier to support __________

  20. Specialization

  21. Specialization

  22. None
  23. None
  24. None
  25. Commitment Escalation

  26. Commitment Escalation

  27. None
  28. None
  29. And in the pipeline…

  30. None
  31. None
  32. And more! •  Bike Crash Flash Mob •  Facebook Primal

    Scream •  Library Study Session •  Volunteer Fundraisers •  …?
  33. Audience Participation Segment

  34. 1. Think of 5 people you know who might be

    interested in a Catalyst event
  35. 2. Email them

  36. RQ1 Do commitment triggers, specialization and commitment escalation a.  support

    the organization of “medium-scale” events? b.  support crowd participation in these events?
  37. RQ2 Does… a.  a commitment trigger encourage participation? b.  specialization

    encourage participation? c.  commitment escalation improve retention?
  38. Catalyst makes medium-scale collective action easier. It utilizes commitment triggers,

    specialization, and commitment escalation.