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Catalyst Initial Presentation
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Justin Cheng
May 29, 2014
Research
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Catalyst Initial Presentation
Presented at HCI Lunch in 2013.
Justin Cheng
May 29, 2014
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Transcript
Catalyst Designing for Collective Action {jcccf, msb}@cs.stanford.edu
Collective action has been and is a powerful tool for
change
Collective action is happening online
How do you get people to participate in X?
You World Friends Acquaintances Local Community Country Bake Sale Beach
Cleanup Revolution Disaster Relief Meetings Karaoke Night
Catalyst is a platform designed for crowds to take collective
action by introducing commitment triggers and specializations.
None
None
None
None
Commitment Triggers Specialization Commitment Escalation
Commitment Triggers
Commitment Triggers
None
None
Kickstarter has made it easier to organize creative projects
Kickstarter has made it easier to support creative projects
Catalyst has made it easier to organize __________
Catalyst has made it easier to support __________
Specialization
Specialization
None
None
None
Commitment Escalation
Commitment Escalation
None
None
And in the pipeline…
None
None
And more! • Bike Crash Flash Mob • Facebook Primal
Scream • Library Study Session • Volunteer Fundraisers • …?
Audience Participation Segment
1. Think of 5 people you know who might be
interested in a Catalyst event
2. Email them
RQ1 Do commitment triggers, specialization and commitment escalation a. support
the organization of “medium-scale” events? b. support crowd participation in these events?
RQ2 Does… a. a commitment trigger encourage participation? b. specialization
encourage participation? c. commitment escalation improve retention?
Catalyst makes medium-scale collective action easier. It utilizes commitment triggers,
specialization, and commitment escalation.