Catalyst Initial Presentation

Transcript

1. Catalyst Designing for Collective Action {jcccf, msb}@cs.stanford.edu

2. Collective action has been and is a powerful tool for

   change

3. Collective action is happening online

4. How do you get people to participate in X?

5. You World Friends Acquaintances Local Community Country Bake Sale Beach

   Cleanup Revolution Disaster Relief Meetings Karaoke Night

6. Catalyst is a platform designed for crowds to take collective

   action by introducing commitment triggers and specializations.
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11. Commitment Triggers Specialization Commitment Escalation

12. Commitment Triggers

13. Commitment Triggers

14. None
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16. Kickstarter has made it easier to organize creative projects

17. Kickstarter has made it easier to support creative projects

18. Catalyst has made it easier to organize __________

19. Catalyst has made it easier to support __________

20. Specialization

21. Specialization

22. None
23. None
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25. Commitment Escalation

26. Commitment Escalation

27. None
28. None

29. And in the pipeline…

30. None
31. None

32. And more! •  Bike Crash Flash Mob •  Facebook Primal

    Scream •  Library Study Session •  Volunteer Fundraisers •  …?

33. Audience Participation Segment

34. 1. Think of 5 people you know who might be

    interested in a Catalyst event

35. 2. Email them

36. RQ1 Do commitment triggers, specialization and commitment escalation a.  support

    the organization of “medium-scale” events? b.  support crowd participation in these events?

37. RQ2 Does… a.  a commitment trigger encourage participation? b.  specialization

    encourage participation? c.  commitment escalation improve retention?

38. Catalyst makes medium-scale collective action easier. It utilizes commitment triggers,

    specialization, and commitment escalation.