Bricks to Clicks

Keynote Presentation at Efma Distribution and Marketing Conference, Barcelona 2015

Transcript

1. FROM BRICKS TO CLICKS REACHING THE DIGITAL CONSUMER @jimmarous
2. WE  USED  TO  THINK  THE  DIGITAL  CONSUMER  WAS  THE   MILLENNIAL   @jimmarous
3. WE  NOW  UNDERSTAND  THAT  THE  DIGITAL  CONSUMER   IS  MUCH  MORE   @jimmarous
4. THE  DIGITAL  CONSUMER  IS   DIGITALLY  ENGAGED   2B  Smartphone  Users   50%  Online  Shopping  Search  on  Phone   Videos  Doubling  YOY   @jimmarous
5. THE  DIGITAL  CONSUMER  IS   HIGHLY  INFORMED   63%  Research  Financial  Services  Online     68%  Want  CustomizaRon   @jimmarous
6. THE  DIGITAL  CONSUMER  IS   SOCIALLY  ACTIVE   20%  of  PC  Rme  /30%  of  Mobile     Banking  IntegraRon   72%  Trust  Social  (30%  Trust  Ads)   @jimmarous
7. THE  DIGITAL  CONSUMER  IS   OPEN  TO  ALTERNATIVES   72%  Willing  to  Bank  With  a  Non-­‐Bank   @jimmarous
8. THE  DIGITAL  CONSUMER  IS  STILL   TESTING  THE  WATERS   84%  Check  Balances   57%  Pay  Bills   56%  Transfer  Money   P2P,  Opening  Account,  Seeking  Advice   @jimmarous
9. THE  DIGITAL  CONSUMER  IS  ALSO   TIME  POOR   57%  Will  Abandon  Slow  App   PRICE  SENSITIVE   64%  Will  Travel  10  Minutes  for  Be_er  Price   SECURITY  CONSCIOUS   Trust  of  Smartphone  is  High   @jimmarous
10. FASTEST  GROWING  SEGMENT  OF  INTERNET  USERS?   SENIOR  SURFERS   @jimmarous
11. CUSTOMER  EXPERIENCE  EXPECTATIONS  ARE  BEING  SET   OUTSIDE  BANKING   Amazon   Google   Uber   Starbucks   @jimmarous
12. EXPERIENCE  MUST  BE   PERSONALIZED   REWARDING   ENGAGING   @jimmarous
13. BANKS  MUST  EMBRACE     MULTICHANNEL   OMNICHANNEL   INTEGRATED  STRATEGY   @jimmarous
14. DELIVER  SEAMLESS   MOBILE  PAYMENTS   @jimmarous
15. BUILD  A   MOBILE-­‐FIRST   DIGITAL  PLATFORM   @jimmarous
16. @jimmarous LEVERAGE   NEW  TECHNOLOGIES  
17. EASY   ACCESS  TO  INSIGHT   @jimmarous
18. INTEGRATION  WITH   WEARABLES   @jimmarous
19. PROVIDE     OPTI-­‐CHANNEL  SUPPORT   @jimmarous
20. BRINGING  TOGETHER   PHYSICAL  +  DIGITAL   @jimmarous
21. NEVER  STOP  THE   INNOVATION  PROCESS   @jimmarous
22. BANKING  WILL  LOOK  VERY  DIFFERENT  IN  2020     UNBANKED ARE PROFITABLE BANK ACCOUNT IS YOUR PHONE BRANCH SUPPORTS DIGITAL DIGITAL GENERATES REVENUE MARKETERS ARE DATA SCIENTISTS     WINNERS  DETERMINED  BY  AGILITY     @jimmarous
23. Jim Marous 011-216-218-4257 jmarous@thefinancialbrand.com @jimmarous FREE  OFFER