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Jim Marous
March 25, 2015
Business
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37
Bricks to Clicks
Keynote Presentation at Efma Distribution and Marketing Conference, Barcelona 2015
Jim Marous
March 25, 2015
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Transcript
FROM BRICKS TO CLICKS REACHING THE DIGITAL CONSUMER @jimmarous
WE USED TO THINK THE DIGITAL CONSUMER WAS THE
MILLENNIAL @jimmarous
WE NOW UNDERSTAND THAT THE DIGITAL CONSUMER IS MUCH
MORE @jimmarous
THE DIGITAL CONSUMER IS DIGITALLY ENGAGED 2B Smartphone
Users 50% Online Shopping Search on Phone Videos Doubling YOY @jimmarous
THE DIGITAL CONSUMER IS HIGHLY INFORMED 63% Research
Financial Services Online 68% Want CustomizaRon @jimmarous
THE DIGITAL CONSUMER IS SOCIALLY ACTIVE 20% of
PC Rme /30% of Mobile Banking IntegraRon 72% Trust Social (30% Trust Ads) @jimmarous
THE DIGITAL CONSUMER IS OPEN TO ALTERNATIVES 72%
Willing to Bank With a Non-‐Bank @jimmarous
THE DIGITAL CONSUMER IS STILL TESTING THE WATERS
84% Check Balances 57% Pay Bills 56% Transfer Money P2P, Opening Account, Seeking Advice @jimmarous
THE DIGITAL CONSUMER IS ALSO TIME POOR 57%
Will Abandon Slow App PRICE SENSITIVE 64% Will Travel 10 Minutes for Be_er Price SECURITY CONSCIOUS Trust of Smartphone is High @jimmarous
FASTEST GROWING SEGMENT OF INTERNET USERS? SENIOR SURFERS
@jimmarous
CUSTOMER EXPERIENCE EXPECTATIONS ARE BEING SET OUTSIDE BANKING
Amazon Google Uber Starbucks @jimmarous
EXPERIENCE MUST BE PERSONALIZED REWARDING ENGAGING
@jimmarous
BANKS MUST EMBRACE MULTICHANNEL OMNICHANNEL INTEGRATED
STRATEGY @jimmarous
DELIVER SEAMLESS MOBILE PAYMENTS @jimmarous
BUILD A MOBILE-‐FIRST DIGITAL PLATFORM @jimmarous
@jimmarous LEVERAGE NEW TECHNOLOGIES
EASY ACCESS TO INSIGHT @jimmarous
INTEGRATION WITH WEARABLES @jimmarous
PROVIDE OPTI-‐CHANNEL SUPPORT @jimmarous
BRINGING TOGETHER PHYSICAL + DIGITAL @jimmarous
NEVER STOP THE INNOVATION PROCESS @jimmarous
BANKING WILL LOOK VERY DIFFERENT IN 2020 UNBANKED
ARE PROFITABLE BANK ACCOUNT IS YOUR PHONE BRANCH SUPPORTS DIGITAL DIGITAL GENERATES REVENUE MARKETERS ARE DATA SCIENTISTS WINNERS DETERMINED BY AGILITY @jimmarous
Jim Marous 011-216-218-4257
[email protected]
@jimmarous FREE OFFER