Large-scale observational research

Large-scale observational research on facial behavior, gender, and culture

Jeffrey M. Girard, Carnegie Mellon University
Daniel McDuff, Microsoft Research

SPSP Preconference on Personality Dynamics, Processes, and Functioning

Transcript

1. Large-Scale Observational Research on Facial Behavior, Gender, and Culture bit.ly/girard_spsp
2. Facial Behavior, Gender, and Culture • • •
3. Study 1: Smiling in Market Research
4. Large-Scale Data Collection (Online Experimentation)
5. Scalable Methods for Facial Behavior Analysis
6. Scalable Methods for Smile Analysis Smile Intensity Smile Occurrence Expert Algorithm ON OFF 5 4 3 2 1 0
7. Influences on Expressive Behavioral Norms H1: Participants identifying as women will smile more than those identifying as men H2: Countries with more diverse histories of immigration will smile more on average
8. Visualizing Country-level Averages
9. Statistical Modeling and Results Parameter Est. p-val. 2.27 < .001 0.40 .506 0.63 .025 0.15 .673 × −0.06 .869 × 0.37 .014 × 0.13 .440
10. Study 2: Smiling in Celebrity Photos
11. Large-Scale Data Collection (Web-Scraping)
12. Visualizing Country-level Averages
13. Statistical Modeling and Results
14. References and Acknowledgements • • • • www.jmgirard.com bit.ly/openface2