PayTM Minimal Study

Learning the business areas and problems of the company PayTM as part of the case study for MGT307.

Transcript

1. A STUDY IN BLUE PRINCIPLES OF MARKETING
2. History
3. PayTM About CEO Vijay Shekhar Sharma - Completed his schooling at the age of 14. - Graduated from Delhi College of Engineering - Started and failed his private venture in 2005 - Joined One97 in 2005. About One97 Parent Company - One of the leading mobile internet company - Provides mobile content and commerce services. About PayTM Fintech Company - Founded in 2010 - Started as e-commerce but evolved to enter the payment ecosystem. - Funded majorly by AliBaba Group
4. 2005 Raised upto 8 lakhs through his first venture 2010 Pitched idea of entering the payment ecosystem 2014 Paytm launched Paytm Wallet 2015 Ratan Tata and Alibaba Group invested in the company 2016 Borrowed 300cr from ICICI Bank
5. The Problem
6. Too much Competition
7. ALL FINTECH COMPANIES IN COMPETITION
8. Marketing Strategies Used
9. PAYTM SIMPLY MEANS ‘PAY THROUGH MOBILE’
11. MARKET TIE-UPS
12. TRANSPORT SECTOR
13. FOOD SECTOR
14. BANKING SECTOR
15. TELECOMMUNICATION SECTOR
16. Current Stand
17. Impact Let’s look into some statistics PayTM
18. 22m 15m 15k TOTAL CUSTOMERS WALLET USERS MERCHANTS ON BOARD
19. DAILY TRANSACTIONS MONTHLY TRANSACTIONS 60m 2.5m
20. REPEAT USERS 90%
21. ANNUAL GMV (GROSS MERCHANDISE VOLUME) $600m
22. YESTERDAY’S TWEET
24. Thank You
25. DAS 14BCB0099 VISEN 14BCB0070 CREDITS ABHINAV DAS 14BCB0099 VISEN 14BCB0070