Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to Ask
If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a comprehensive understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.
career. Not having done a damn thing, as far as I could tell, to advance this fellow’s professional life, I was pleased to know he was referring to my insistence that he spruce up his profile on LinkedIn, whether or not he wanted to find a new job. As it turns out, a new job found him when a recruiter viewed his profile on LinkedIn.” —Adam Lashinsky
recently. Somehow I ended up with your business card, so I thought I might as well send you an email. Let’s get lunch soon! LinkedIn Hi Elle, It was a real pleasure to meet last night at the Georgetown career fair. I didn’t realize we both went to UMD until I visited your LinkedIn profile! Do you ever go back to College Park for football games?
meekly list your job title in your headline and that’s it. Grab attention: Let people know how they’ll benefit when they work with you.” —Alaura Weaver
in crisis communications for food and sports clients. 4. Eclectic Public Affairs at Weber Shandwick | Corporate Communications at Georgetown University | Motivational Talks via Leading Authorities
prospects? ü generate repeat business? ü close more lucrative clients? ü implement a faster sales cycle? ü shrink the online-checkout process from 3 pages to 1, thus tripling conversions? Sales
scope? ü develop templates for repeat forms, thus making the kick-off process for new clients more efficient? ü reduce the number of complaints, escalations, or support calls? Operations
sold phone-book ads. Right when smartphones came out. In the Detroit area. The joke just writes itself. What do phone-book ads have to do with my current copywriting calling? Only everything. As a salesman, I hit the streets and talked every day with small-business owners about their passions, their dreams, their challenges. I realized that the smartest entrepreneurs have a deep appreciation for the power of marketing and a heightened BS detector. So, I learned how to shut up and listen, how to unearth hidden emotional pains and triggers, and how to convince people to buy with their hearts. This B2B knowledge now informs every writing project I take on.
Department conferences, tripling the number of attendees • Grew the S&T email list by 225%, e-newsletter click- through rate by 75%, and website traffic by 50% • Led must-win new-business proposals, winning contracts worth up to $6.5M You • Managed $100K in ads for two Commerce Department conferences, tripling the number of attendees • Grew the S&T email list by 225%, e-newsletter click- through rate by 75%, and website traffic by 50% • Led must-win new-business proposals, winning contracts worth up to $6.5M
conferences, tripling the number of attendees • Grew the S&T email list by 225%, e-newsletter click- through rate by 75%, and website traffic by 50% • Led must-win new business proposals, winning contracts worth up to $6.5M Me Ø Managed $100K in ads for two Commerce Department conferences, tripling the number of attendees Ø Grew the S&T email list by 225%, e-newsletter click- through rate by 75%, and website traffic by 50% Ø Led must-win new business proposals, winning contracts worth up to $6.5M
a senior director, and earned promotions to executive director, vice president, and, now, senior vice president. Oversee a team of 11 ghost- writers and editors (in-house and freelance). Senior Vice President Washington Writers 2011 – Present Oversee a team of 11 ghost- writers and editors (in-house and freelance). Senior Vice President Washington Writers 2017 – Present Oversee a team of 11 ghost- writers and editors (in-house and freelance). Vice President Washington Writers 2013 – 2017 Served as the chief political speechwriter. Executive Director Washington Writers 2011 – 2013 Ghostwrote op-eds for executives and celebrities.
colleagues and clients. My proudest accomplishments are the recommendations I’ve received from professionals I’ve had the privilege to work for and with.” —Greg Wilson
I’m about to start a job search, and a recommendation from you would help significantly. I’m hoping to highlight my entrepreneurial skills, and would appreciate anything you can write to these ends. A single paragraph is perfectly fine. If you’d prefer, I’m happy to provide a draft for you to edit. Thanks so much for helping to launch my career.
not stalking you — LinkedIn alerts me whenever this happens. :) What brought you by? Did I post something interesting? Are you looking for a ghostwriter?” —Jonathan Rick Try This
Our field has so many pretenders, I seldom reach out to other ‘writers.’ But you’re the real deal. I’m impressed how you’ve carved out a niche in writing about security. And I see that you live in York, PA, which is not ‘too’ far from Columbia, MD (where I work).” —Paul Stregevsky Or This
job. Sell me on the idea that we should be connected to each other, whether because of common values or interests, or because you’d like to do business together. In other words, edit the default message.” —Ari Herzog
senior interested in freelance writing. I’d love to connect because you write for Forbes, which has long been one of my favorite magazines. It looks like we both worked at ACU. After taking some time off to care for my children, I’m now transitioning back to political consulting. If you ever have a few minutes, I’d welcome the chance to pick your brain. I just read the article you wrote for Mashable on making networking less fake and horrible. You captured my feelings exactly! I’d like to connect here on LinkedIn so I can stay abreast of your work.
what? Have you ever wondered why you’ve been accumulating all those LinkedIn contacts over the years? Here’s one possible reason: so you can check in with them from time to time. A quick refresher about me. I run a social media consultancy in Washington, DC, and teach business writing at the University of Maryland. I also offer a variety of communications workshops that are affordable, fun, and epiphany-engendering. Now it’s your turn. When you get a chance, I’d love to know what’s keeping you busy these days? Any exciting projects slated for the fall? I look forward to hearing from you. In the meantime, stay cool during the relentless humidity.
jrick
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