To Grow, or NOT to Grow, That is No Longer the Question, But the Imperative

I gave this presentation to the Israel Translation Association on February 27, 2023
The session aimed to provide food for thought for the translators about their world and how to grow their business as AI and other things creep into their core business.
#ITA, #Translators

Transcript

1. To Grow, or Not to Grow, That is No Longer the Question, But the Imperative Keith Brooks CEO – B2B Whisperer keith@b2bwhisperer.com Feb 27, 2023
2. Pre 2020
3. The 2020 - 2022 Years
4. 2023 and Beyond
5. Family Business or Looking for Buyers
6. https://www.slideshare.net/ImplementConsultingGroup/the-post-covid-19-retail-consumer
7. Scared of Success?
8. AI/ChatGPT and Your Future Competition
9. • Emerging Online Translation Services • Increase in SocMed Translation • More Accurate Communication • Increased Demand • Mass Digitization • Fragmentation of the Sector 1 2 3 4 5 6 https://abroadlink.com/blog/7-effects-of-covid-19-on-translation-services
10. Transcreation Transcreation is a combination of translating and creation. The focus lies on context, emotion, and intent. This will help businesses to deliver their message in a meaningful and cultural way. Furthermore, the implementation of visual elements is considered to match cultural preferences. https://katrium.eu/covid-19-impact-on-translation-services-and-marketing-transcreation/ Marketing Transcreation Due to the government’s restrictions, many businesses must find new channels to stay in touch with their customers. E- commerce, digital services, and restaurants need more advertisement. For example, they need translation for product descriptions, or measures companies take to protect people. Moreover, going multilingual will increase your Search Engine Optimization. Hence marketing transcreation covers the whole project.
11. Sole Proprietor Took on someone to do bookkeeping and other things Lost a client, “WOW, I am on the edge of the cliff, now what!?” Found a business coach with a group and worked on mindset Using LinkedIn more, Spent money on training to use it properly Within a 3 month period business doubled! Wanted people who wanted to work a few extra hours a week Hired 3 more people and assigned each based on their strengths Hired a business process coach Raised prices along the way to stay competitive https://www.officegirlz.com/
12. The 2023 Partnerships MENTOR
13. Data Migration Email Migration HCL Domino Admin M365 Admin Websphere Security Audit Compliance Audit MSP Website Management CIO Services Pinball Repair And Maintenance Pinball Design Speaker Coaching Presentation Coaching Salesforce VOIP Integration The 2023 Options Software Assurance Software Verification Medical Device Audits Conversion Rate Optimization (CRO) Content Writing Competitive Intelligence GTM Strategy Product Marketing Product Localization Sales Enablement
14. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Change from 20-21 93% 88% 84% 78% 92% 85% 96% 94% 94% 95% 92% 96% Change from 21-22 96% 106% 102% 154% 104% 129% 141% 105% 99% 136% 109% 101% Change from 22-23 121% 150% WHAT DO YOUR LAST 3 YEARS LOOK LIKE?
15. Find One You Can Work With; It Will Make All the Difference
16. 1. https://standuply.com/The_List_of_1000_Slack_Comm unities_by_Standuply.pdf 2. https://www.startups.com/library/expert-advice/full- list-slack-communities 3. https://unita.co/platform/slack-groups/ https://www.writethedocs.org/slack/
19. Quick Summary EMBRACE TECHNOLOGY BRAND YOURSELF
20. הדות הדות Keith Brooks – CEO B2B Whisperer keith@b2bwhisperer.com