To Grow, or NOT to Grow, That is No Longer the Question, But the Imperative

I gave this presentation to the Israel Translation Association on February 27, 2023
The session aimed to provide food for thought for the translators about their world and how to grow their business as AI and other things creep into their core business.
#ITA, #Translators

Transcript

1. To Grow, or Not to Grow,
   That is No Longer the Question,
   But the Imperative
   Keith Brooks
   CEO – B2B Whisperer
   keith@b2bwhisperer.com
   Feb 27, 2023
   

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2. Pre 2020
   

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3. The 2020 - 2022 Years
   

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4. 2023 and Beyond
   

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5. Family Business or
   Looking for Buyers
   

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6. https://www.slideshare.net/ImplementConsultingGroup/the-post-covid-19-retail-consumer
   

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7. Scared of Success?
   

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8. AI/ChatGPT and Your Future Competition
   

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9. • Emerging Online Translation
   Services
   • Increase in SocMed Translation
   • More Accurate Communication
   • Increased Demand
   • Mass Digitization
   • Fragmentation of the Sector
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   6
   https://abroadlink.com/blog/7-effects-of-covid-19-on-translation-services
   

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10. Transcreation
    Transcreation is a combination
    of translating and creation.
    The focus lies on context,
    emotion, and intent.
    This will help businesses to
    deliver their message in a
    meaningful and cultural way.
    Furthermore, the implementation
    of visual elements is considered
    to match cultural preferences.
    https://katrium.eu/covid-19-impact-on-translation-services-and-marketing-transcreation/
    Marketing Transcreation
    Due to the government’s
    restrictions, many businesses must
    find new channels to stay in touch
    with their customers. E-
    commerce, digital services, and
    restaurants need more
    advertisement.
    For example, they need
    translation for product
    descriptions, or measures
    companies take to protect
    people.
    Moreover, going multilingual will
    increase your Search Engine
    Optimization. Hence marketing
    transcreation covers the whole
    project.
    

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11. Sole Proprietor
    Took on someone to do bookkeeping and other things
    Lost a client, “WOW, I am on the edge of the cliff, now what!?”
    Found a business coach with a group and worked on mindset
    Using LinkedIn more, Spent money on training to use it properly
    Within a 3 month period business doubled!
    Wanted people who wanted to work a few extra hours a week
    Hired 3 more people and assigned each based on their strengths
    Hired a business process coach
    Raised prices along the way to stay competitive
    https://www.officegirlz.com/
    

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12. The 2023 Partnerships
    MENTOR
    

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13. Data Migration
    Email Migration
    HCL Domino Admin
    M365 Admin
    Websphere
    Security Audit
    Compliance Audit
    MSP
    Website
    Management
    CIO Services
    Pinball Repair
    And
    Maintenance
    Pinball Design
    Speaker Coaching Presentation Coaching Salesforce VOIP Integration
    The 2023 Options
    Software Assurance
    Software Verification
    Medical Device Audits
    Conversion Rate Optimization (CRO)
    Content Writing
    Competitive Intelligence
    GTM Strategy
    Product Marketing
    Product Localization
    Sales Enablement
    

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14. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
    Change from 20-21 93% 88% 84% 78% 92% 85% 96% 94% 94% 95% 92% 96%
    Change from 21-22 96% 106% 102% 154% 104% 129% 141% 105% 99% 136% 109% 101%
    Change from 22-23 121% 150%
    WHAT DO YOUR LAST 3 YEARS LOOK LIKE?
    

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15. Find One You Can Work With; It Will Make All the Difference
    

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16. 1. https://standuply.com/The_List_of_1000_Slack_Comm
    unities_by_Standuply.pdf
    2. https://www.startups.com/library/expert-advice/full-
    list-slack-communities
    3. https://unita.co/platform/slack-groups/
    https://www.writethedocs.org/slack/
    

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19. Quick Summary
    EMBRACE
    TECHNOLOGY
    BRAND
    YOURSELF
    

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20. הדות
    הדות
    Keith Brooks – CEO B2B Whisperer
    keith@b2bwhisperer.com
    

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