I gave this presentation to the Israel Translation Association on February 27, 2023
The session aimed to provide food for thought for the translators about their world and how to grow their business as AI and other things creep into their core business.
To Grow, or Not to Grow,
That is No Longer the Question,
But the Imperative
CEO – B2B Whisperer
Feb 27, 2023
The 2020 - 2022 Years
2023 and Beyond
Family Business or
Looking for Buyers
Scared of Success?
AI/ChatGPT and Your Future Competition
• Emerging Online Translation
• Increase in SocMed Translation
• More Accurate Communication
• Increased Demand
• Mass Digitization
• Fragmentation of the Sector
Transcreation is a combination
of translating and creation.
The focus lies on context,
emotion, and intent.
This will help businesses to
deliver their message in a
meaningful and cultural way.
Furthermore, the implementation
of visual elements is considered
to match cultural preferences.
Due to the government’s
restrictions, many businesses must
find new channels to stay in touch
with their customers. E-
commerce, digital services, and
restaurants need more
For example, they need
translation for product
descriptions, or measures
companies take to protect
Moreover, going multilingual will
increase your Search Engine
Optimization. Hence marketing
transcreation covers the whole
Took on someone to do bookkeeping and other things
Lost a client, “WOW, I am on the edge of the cliff, now what!?”
Found a business coach with a group and worked on mindset
Using LinkedIn more, Spent money on training to use it properly
Within a 3 month period business doubled!
Wanted people who wanted to work a few extra hours a week
Hired 3 more people and assigned each based on their strengths
Hired a business process coach
Raised prices along the way to stay competitive
The 2023 Partnerships
HCL Domino Admin
Speaker Coaching Presentation Coaching Salesforce VOIP Integration
The 2023 Options
Medical Device Audits
Conversion Rate Optimization (CRO)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Change from 20-21 93% 88% 84% 78% 92% 85% 96% 94% 94% 95% 92% 96%
Change from 21-22 96% 106% 102% 154% 104% 129% 141% 105% 99% 136% 109% 101%
Change from 22-23 121% 150%
WHAT DO YOUR LAST 3 YEARS LOOK LIKE?
Find One You Can Work With; It Will Make All the Difference
Keith Brooks – CEO B2B Whisperer